Summary
Overview
Work History
Education
Skills
References
Recent accomplishments
Timeline
Generic

Barbara Coulthard

Tauranga,DC

Summary

I am a dedicated professional with 20+ years of experience in planning, developing, and executing events, campaigns and marketing initiatives to achieve successful outcomes with maximum results. Creative and highly strategic with excellent leadership and client relations abilities. Passionate about building relationships and stakeholder engagement with a proactive attitude. I have a strong work ethic with effective verbal and written communication skills. I am eager to contribute to an organisation and dynamic team to support future goals.

Overview

24
24
years of professional experience

Work History

Account Director

Revolution Shopper Marketing
07.2023 - Current
  • Receiving briefs for a range of clients, brands and retailers across Queensland, Sydney, Melbourne and New Zealand
  • Client and project management
  • Customer experience improvement
  • Data and insight gathering
  • Reporting and analysis
  • Retailer strategies and engagement
  • Shopper loyalty programs
  • Local area marketing campaigns
  • Events, promotions and installations
  • Marketing strategies and planning
  • Budgeting and planning
  • Scripting and copywriting
  • Social media and digital marketing
  • Content creation and EDM's

National Marketing Manager

Vertical Horizonz Limited
11.2019 - 06.2023
  • Creating and executing annual plans which included setting out divisional objectives, strategic approach, research and rationale, channel marketing and distribution planning, key brand messaging, identifying key projects, setting out monthly tasks, resources required to deliver outcomes, budgets and overheads, third-party engagement and establishing team structure
  • Preparation of monthly reports and processes to manage accountability, productivity and ROI
  • Collaborating nationwide with senior management and sales managers to lead and implement continuous solutions to set objectives and accomplish growth opportunities
  • Building relationships with customers, industry and community to establish long-term strategic partnerships and business growth
  • Encouraging cross-selling of additional products and services through relationship building and acquired understanding of customer business needs
  • Writing and facilitation of large government tender proposals for funded training and education programmes to be delivered nationwide
  • Driving team and company profits by developing and strengthening relationships with clients, industry partners and government agencies
  • Facilitating and managing team meetings to discuss developmental strategies, new products and service offerings, marketing and advertising campaigns
  • Partnering with business leaders to deliver services that support company objectives which are consistent with corporate values
  • Investigating and integrating new strategies to expand business offerings, operations and to grow customer and audience base
  • Achieving and establishing KPI's for division, regional team and individual performance through teamwork and a focus on customer service excellence
  • Boosting marketing and advertising presence, reviewing pricing strategies and expanded channels to increase sales revenue
  • Providing recommendations to promote brand effectiveness, service benefits and product offerings, resulting in securing long-term accounts
  • Managing team, processes and procedures, conducting performance reviews and ongoing mentorship
  • Maintaining up-to-date knowledge of competitor products and services, positioning and pricing across varying industries, sectors and organisations
  • Developing compelling presentation decks to gain approval for ideas and communicate company point of difference, key selling points, showcasing success stories, heritage and credibility
  • Content creation and copywriting that encompassed corporate and industry news to maintain brand leadership and engagement
  • Social media content and management, digital marketing, SEO and SEM

Group Account Director

Neromotion - New Zealand
04.2019 - 11.2019
  • Collaborated with department heads to develop agency revenue streams and long term client strategies
  • Developed strategic plans to achieve short and long-term revenue objectives
  • Led portfolio of client partnerships using consultative, forward thinking approach
  • Championed client's needs to internal teams, briefings for specific requirements and objectives to achieve targets and maximise client satisfaction
  • Helped clients' achieve goals with proactive management of available resources and deep understanding of current industry trends
  • Pursued every opportunity to increase account revenue and diversify group revenue streams by continuously analysing data and capitalising on emerging trends
  • Worked effectively with senior-level clients such as executives to build trusting and long-lasting relationships with key accounts
  • Forecasted clients' needs effectively and offered innovative solutions for mission-critical objectives
  • Obtained client buy-in for new proposals using polished and professional presentations
  • Directed work to team members focused on strong customer relations and service delivery
  • Built relationships with customers and community to establish long-term business growth
  • Achieved sales goals and service targets by cultivating and securing new customer relationships
  • Resolved problems with high-profile clients and to maintain relationships
  • Managed accounts to retain existing relationships and grow share of business
  • Coordinated staff meetings to discuss developmental strategy, best practices and process improvements
  • Created and implemented new business opportunities by utilising strategic networking strategies
  • Increased profits through providing excellent client service, following established guidelines and auditing sales reports
  • Maintained up-to-date knowledge of competitor products and service offerings, positioning and pricing in varying industries, sectors and organisations
  • Encouraged cross-selling of additional products and services through relationship-building and acquired understanding of customer business needs
  • Identified prospects needs and developed appropriate responses along with suitable information on products and services
  • Investigated and integrated new strategies to expand business operations and grow customer base
  • Developed and executed sales presentations as well as both internal and external training workshops
  • Managed studio and process flows, operations support and customer engagement strategies
  • Delivered recommendations to long-term accounts to promote brand awareness to key audiences
  • Liaised with sales, marketing and management teams to develop solutions and accomplish shared objectives
  • Increased profit margins by effectively controlling budget and overheads
  • Developed compelling presentation decks to gain approval for ideas and communicate results

Founder/Managing Director

Family Design Limited - New Zealand
08.2008 - 03.2018
  • Founded business, created brand identity and established agency in the Bay of Plenty market
  • Established full agency positioning in region and fostered a credible agency environment
  • Facilitated full office fit-out and signage, complete interior design concept and delivery, sourced all equipment and IT
  • Setup workstations and internal workspaces for employees
  • Wrote all agency communications, developed PR opportunities and advertising campaigns to build brand awareness
  • Created full agency website with web developer
  • Setup social media platforms and developed digital strategies
  • Recruited, hired and trained initial personnel, working to establish key internal functions and outline scope of positions for new organisation
  • Led agency and managed a team of creatives, account managers, accounting and administrative staff
  • Setup all internal processes and systems, engaged third party suppliers and negotiated contracts and rates with ongoing auditing and reviews
  • Engaged a third-party business mentor and coach to learn best practices to work 'on the business' not always 'in the business
  • To share our vision with staff and to develop a passionate and driven company culture
  • Worked on weekly deliverables to achieve business plan objectives, KPI's and establish future goals with accountability and delegation
  • Trained in HR practices to setup protocols, draw up legal employment contracts, conduct employment reviews, establish personal development plans and conflict resolution
  • Managed all day-to-day business operations
  • Setup studio and productivity software, timesheet functionality, project budget allocation and reporting system
  • New business development lead
  • Guest speaker at conferences and networking events
  • Created pitch documents for prospective clients and applications for government tenders
  • Delivered all presentations and creative pitches
  • Successful in being short-listed and then selected for long-standing tenders across corporate brands, retail brands and shopping centres, government agencies and charitable trusts
  • Managed all client partnerships
  • Ensuring continual satisfaction, delivery of expectations, effective communication and deliverables were met on time and on budget
  • Consulted with clients on a daily basis, conducted WIP meetings, delivered reports and financial objectives
  • Trained and motivated employees to perform daily business functions and expected performance outcomes
  • Enhanced operational efficiency and productivity by managing budgets, company accounts and expenses
  • Created and monitored promotional approaches to increase sales and profit levels
  • Conducted workshops and strategy sessions to create client annual advertising and marketing plans, review current market trends, SWOT analysis, digital platforms and integrate all media channels for audience engagement and sales conversions
  • Assessed supplier quality to maintain tight cost controls and maximise business operational performance
  • Developed key operational initiatives to drive and maintain substantial business growth
  • Applied performance data to evaluate and improve operations, target current business conditions and forecast needs
  • Monthly financial reporting, sales forecasts and evaluation of productivity
  • Established, optimised and enforced business policies to maintain consistency and high-quality standards across industry operations
  • Used knowledge of market trends to create value-added solutions resulting in significant increase in revenue
  • Set, enforced and optimised internal policies to maintain responsiveness to demands
  • Generated revenues yearly and effectively capitalised on industry growth
  • Conducted target market research to scope out industry competition and identify advantageous trends
  • Maximised efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures and technology systems
  • Aligned branding initiatives and sales strategies with client goals
  • Discovered areas of improvement by generating quarterly operational and sales reports
  • Successfully gained accreditations and industry awards for advertising and creative campaigns through The Design Institute of New Zealand

Account Director

Ogilvy Group International - New Zealand
04.2006 - 07.2007
  • Maintained a deep understanding of company services and products in order to offer the most knowledgeable client support and representation of the agency
  • Key account management on 500k+ per month revenue plus client portfolio (Auckland City Council, Auckland Zoo, Women's Refuge NZ, BMW, Westfield Shopping Centre, Karaka Lakes property development and more)
  • Applied business and marketing knowledge to develop briefs and pitches customer projects and government tenders
  • Obtained pricing deals, negotiated contracts and solidified beneficial agreements
  • Directed client projects with an eye for quality of design, marketing, advertising and customer needs
  • Met with clients to discuss advertising options and future growth goals, conducted weekly WIP meetings and reported to their Board of Directors
  • Increased divisional revenue by conducting qualitative and quantitative research, writing brand and marketing strategies, demographic and audience analysis to identify growth opportunities
  • Enhanced online and digital presence to take advantage of dynamic conditions and unique platform opportunities
  • Developed and managed plans to grow regional opportunities and brand partnerships
  • Built relationships with customers and community to establish long-term business growth
  • Achieved sales goals and service targets by cultivating and securing new client relationships
  • Resolved problems with high-profile clients to maintain relationships and increase return customer base
  • Managed accounts to retain existing relationships and grow share of business
  • Exceeded sales quotas and increased profitability through effective management of team productivity, integration of sales strategy and business planning
  • Organised promotional events and interacted with community to increase brand awareness and sales volume
  • Hired, supervised and coached employees on sales strategies to optimise performance
  • Team leader and mentor for assistants and junior account managers, to develop personal growth plans, training and development
  • Motivated team members to meet performance expectations and exceed sales targets
  • Coordinated staff sales meetings to discuss developmental strategy, best practices and process improvements
  • Created and implemented new business opportunities by utilising strategic networking strategies
  • Guest speaker at conferences and attending events
  • Increased profits through providing excellent client service, following established guidelines and auditing sales reports
  • New business development and client management
  • Developed and executed sales presentations as well as both internal and external training workshops
  • Maintained financial controls, planned business operations, revenue and expenses while identifying and pursuing opportunities to grow business operations and boost profits
  • Directed work with efficient administrative team maintaining accurate sales, inventory and order documentation for print and production team, signage team, PR team and media buying team
  • Implemented systems and procedures to increase sales
  • Coached and promoted high-achieving account management employees to fill leadership positions with qualified staff and boost company growth
  • Aligned company goals with client outcomes and increased satisfaction by automating contact management systems (new CRM system)
  • Achieved established KPI's for the agency, regional team and individual performance through teamwork and focus on clients
  • Delivered recommendations to long-term accounts to promote brand awareness to key audiences
  • Liaised with sales, marketing and management teams to develop solutions and accomplish shared objectives
  • Developed compelling presentation decks to gain approval for creative ideas and concept pitches
  • Facilitated and delivered creative and concept pitches to large board and management teams across varying high level national and international brands

Client Manager

Fitch
12.2004 - 03.2006

Client Manager

Landor Associates
03.2001 - 10.2004

Education

Diploma - Accounting And Business Management

Unitec
Auckland, New Zealand
12.2001

Skills

  • Event management and activations
  • Project planning and execution
  • Networking events
  • Public speaking
  • Social media engagement
  • Marketing
  • Strategy and planning
  • Brand strategy
  • Communications and PR planning
  • Product launch strategies
  • Annual planning and budgeting
  • Research and development
  • Data and insight driven reporting
  • Customer trend analysis
  • Strategic workshops
  • Internal and external stakeholder engagement
  • Industry partnership management
  • External supplier procurement
  • Agency management
  • Media buying
  • Ideation and creative thinking
  • Sales statistics analysis
  • Advertising campaigns
  • Promotional programs
  • Cross-channel marketing
  • ROI analysis and reporting
  • Copywriting
  • Key messaging
  • Corporate and stakeholder interviews
  • EDM's and newsletters
  • Blogs and articles
  • Storyboarding
  • Scripting
  • Art direction for photography and video production
  • New product development
  • Customer experience improvement
  • Interdepartmental collaboration
  • Profitability assessments
  • Sales records management
  • Coaching and mentorship
  • Team recruiting and on-boarding
  • Account acquisition
  • Presentations
  • Customer service
  • Sales and client management
  • Budgeting and forecasting
  • Proficient in Microsoft software
  • Managing accounts and payroll in Xero

References

  • Jason Bentley, Chief Executive Officer, Revolution Shopper Marketing, jason@auroravirtualreality.com, +61424208134
  • Ben Johnstone, Chief Executive Officer, Vertical Horizonz New Zealand Limited, ben.johnstone@vhnz.co.nz, +6421 924 412
  • Marcus Bathan, Chief Operations Officer, Vertical Horizonz New Zealand Limited, marcus.bathan@vhnz.co.nz, +64211206335
  • Ale Benintende, Managing Director, Neromotion Limited, ale.benintende@neromotion.co.nz, +621 066 9845
  • Phil Hokianga, Director Maori Pasikifa Division, Vertical Horizonz New Zealand Limited, phil.hokianga@vhnz.co.nz

Recent accomplishments

  • Project lead to build a bespoke CMS system and e-commerce platform for verticalhorizonz.com.
  • Trainee and education APP platform development and launch.
  • Successful launch of corporate brand refresh.
  • First ever first response training production for the Global Wind Organisation.

Timeline

Account Director

Revolution Shopper Marketing
07.2023 - Current

National Marketing Manager

Vertical Horizonz Limited
11.2019 - 06.2023

Group Account Director

Neromotion - New Zealand
04.2019 - 11.2019

Founder/Managing Director

Family Design Limited - New Zealand
08.2008 - 03.2018

Account Director

Ogilvy Group International - New Zealand
04.2006 - 07.2007

Client Manager

Fitch
12.2004 - 03.2006

Client Manager

Landor Associates
03.2001 - 10.2004

Diploma - Accounting And Business Management

Unitec

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Barbara Coulthard