Barbara Marengo

• Develop and executed integrated marketing strategies in collaboration with top-tier vendors, contributing to increased product adoption, brand awareness, and revenue growth.
• Manage and optimise Market Development Fund (MDF) to support joint marketing campaigns, ensuring ROI through targeted digital, social, and event-based initiatives.
• Collaborate with internal stakeholders across ANZ to ensure accurate tracking, reporting, and visibility of executed marketing tactics, leveraging marketing automation platforms, CRM systems, and project management tools. .
• Led the planning and execution of partner networking events, webinars, and tradeshows to drive engagement, enhancing brand visibility, and fostering deeper connections within the industry.
• Work closely with the sales team to create tailored partner marketing strategies that include onboarding, training, and ongoing support.

In September 2023, my partner and I decided to embark on a nine-month journey across Southeast Asia. This incredible journey allowed me to fully engage with diverse cultures and connect with remarkable individuals. It was a truly life-changing experience that helped with my personal growth and self-discovery.

• Responsible for planning, developing, and delivering marketing strategies for Microsoft Surface to grow the reseller and end-user base across New Zealand.
• Full accountability for managing all Microsoft Surface budgets and marketing campaigns.
• Management and execution of physical & digital events.
• Engaging with media partners, suppliers, and resellers to develop proposals and go-to-market strategies.
• Producing and presenting monthly business reviews to the executive team.
• Working collaboratively with the sales and product teams to develop campaigns that meet targets and maximize ROI.
• Collaborating with the design team to create websites, email marketing, case studies and newsletters.
• Significant Achievements
• Secured an increase of 45% YoY in revenue by planning and executing a 3-month online campaign targeting both existing and new resellers.
• Planned and executed Microsoft's presence at the 2021 Ingram Micro Showcase, taking place across 8 locations and attracting over 1,000 attendees.
• Established a new operating model for developing marketing plans, requiring collaboration among Sales, Product Managers and the Microsoft Team.

• Developing and building out a marketing department to support a complex tech product offering. Leadership of 6 direct reports to develop and build brand identity, marketing data analytics, digital and physical presence.
• Led product positioning strategy in partnership with the Head of Product and Technical teams. Extensive focus on market research and competitive analysis to understand and communicate product value proposition.
• Planning and management of all sales and marketing events, marketing plans, campaigns, videos, and client presentations.
• Significant Achievements
• Raised both the company and founder’s profile with a wide-reaching PR campaign which included social media, podcast and thought leadership (international conferences and interviews).
• Sponsorship and participation in multiple international events with a particular focus on Singapore, New Zealand, Germany, and America.

• Responsible for developing and launching a digital presence reflecting the company's progressive and futuristic products. This included website modernisation and content creation for social media channels (Facebook, WeChat and Digital Frontier’s blog page).
• Performing through market research and competitive analysis to understand and effectively communicate product value proposition.
• Management of campaign and website analytics data to identify areas for improvement, implement changes, and monitor performance.

• Managing social media channels, ensuring content is on-brand and creative to drive engagement with followers.
• Calling potential customers from marketing lists and referral programs to engage and discuss their personal needs.
• Assisting the customer service and sales teams by diligently updating the CRM system.