Summary
Overview
Work History
Education
Skills
References
CITIZENSHIP
Timeline
Generic

Barry Allison

Matamata

Summary

Dynamic professional with extensive expertise in international sales and market development, particularly at Livestock Improvement Cooperation. Demonstrated success in establishing distribution networks and cultivating relationships, enhancing profitability through strategic negotiation and market analysis.

Overview

32
32
years of professional experience

Work History

Manager Distributor Markets

Livestock Improvement Cooperation
Hamilton
01.2017 - Current
  • Overseeing the distribution channels and managing relationships with distributors to ensure effective market penetration and product/service delivery, and profitability.
  • Distribution Channel Management
  • Market Analysis
  • Distributor Relationship Building
  • Sales and Revenue Growth
  • Contract Negotiation
  • Logistics and Supply Chain Oversight
  • Market Expansion Strategies
  • Performance Monitoring
  • Communication and Collaboration

General Manager

LIC NZ Brasil
Uberaba, MG
01.2013 - 12.2016
  • Responsible for leading the JV company to deliver on revenue and profit projections
  • Managed budget implementations, sales team recruitment and training, staff reviews, and contract negotiations.
  • Developed and maintained relationships with customers and staff through transition to distributor account.

Sales and Marketing Manager

ISL Animal Health Limited
Hamilton
09.2010 - 12.2012
  • Monitored market trends and conditions and competitor actions, forming strategies to achieve sales targets.
  • Managing a small sales team, to market innovative and bespoke animal health solutions.
  • Specific market responsibilities and agent management for Latin America, and South East Asia.

Sales Manager

Open Country Dairy Ltd.
Waharoa
08.2006 - 09.2010
  • Initially the role incorporated a wide range of activities including farmer recruitment and acquisition, commodity dairy product export sales, both directly and through traders, logistics and documentation and MPI compliance and quality issues.
  • Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
  • Developed international business relationships directly and with commodity trader networks to drive business revenue and profits.
  • Key markets included Asia, Middle East and North Africa and New Zealand domestic market

Rural New Business Manager

National Bank
Matamata
01.2004 - 08.2005
  • Responsible for bringing onboard sustainable new business to the rural portfolios of the Matamata and South Waikato regions for the National Bank through the acquisition of new clients.
  • Responsibilities include account analysis, loan reporting, negotiation and sales.

Export Sales Manager

ISL Animal Health
Hamilton
01.2003 - 12.2004
  • Market Manager for the Americas (North central and South).
  • Responsible for all sales and marketing activity, budgeting, forecasting and distribution channel management within the region.

Area Manager

Tru-Test Limited
Hamilton
01.2000 - 01.2003
  • Area manager for Tru-Test in the South Waikato, King Country and Bay of Plenty regions, responsible to the national sales manager.
  • Developing and maintaining distribution through sales calls, product training and development of promotional activities.
  • Key account management.

Market Development Executive

Tru-Test Limited
Porto Alegre, RS
01.1998 - 12.1999
  • Establish and train a distribution network for Speedrite branded electric fencing products with Brazilian JV partner Farmtech.
  • Conducting farmer field days, product presentations for end users and product training and support for distributors.
  • Continued market development and support for distribution in other South American countries.

Category Manager

Tru-Test Limited
San Antonio, TX
01.1997 - 01.1998
  • Manager of the Electric Fence category Speedrite brand.
  • Developing and maintaining the distribution network through sales calls, field days and product training.
  • Sales support to customers in NZ head office customers in Central and South America.

Sales Representative

Speedrite Limited
Villahermosa, TAB
03.1993 - 11.1996
  • Market development and sales for Speedrite branded product in Mexico.
  • Providing in-market support to other Latin American customers.

Education

Bachelor of Agricultural Science -

Massey University
Palmerston North, New Zealand
01.1991

Skills

  • Fluent in English, Portuguese, and Spanish
  • International sales and market development
  • Relationship management
  • Results-oriented mindset
  • Distribution network establishment
  • Global trade navigation
  • Profitability through relationship management
  • Reliable and trustworthy work ethic
  • Motivated self-management skills
  • Time management and organization
  • Multi-tasking and creative thinking

References

References available upon request.

CITIZENSHIP

New Zealand citizen with a current New Zealand passport

Timeline

Manager Distributor Markets

Livestock Improvement Cooperation
01.2017 - Current

General Manager

LIC NZ Brasil
01.2013 - 12.2016

Sales and Marketing Manager

ISL Animal Health Limited
09.2010 - 12.2012

Sales Manager

Open Country Dairy Ltd.
08.2006 - 09.2010

Rural New Business Manager

National Bank
01.2004 - 08.2005

Export Sales Manager

ISL Animal Health
01.2003 - 12.2004

Area Manager

Tru-Test Limited
01.2000 - 01.2003

Market Development Executive

Tru-Test Limited
01.1998 - 12.1999

Category Manager

Tru-Test Limited
01.1997 - 01.1998

Sales Representative

Speedrite Limited
03.1993 - 11.1996

Bachelor of Agricultural Science -

Massey University

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