Bhawana Seth
Auckland,AUK
Summary
Insight-led media strategist and planner with 10 years’ experience across FMCG, healthcare, retail, and consumer brands. Skilled in connecting business goals with audience behaviour through brand strategy, digital activation, and customer journey insights. Passionate about supporting growth, product launches, and ROI-positive brand building. Strategic professional with several years of experience planning and executing advertising campaigns. Expert at leveraging knowledge of target market and competitors to devise effective marketing strategies. Remained up-to-date on latest industry trends and methods to deliver innovative work.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Account Director
Calibre and Candor
06.2023 - Current
- Clients: Versatile, Panasonic, Totalspan, Godfrey Hirst - leading planning across different categories from existing products to new product launches.
- Collaborating with multiple teams including creative to bring campaigns to life
Senior Account Manager
MediaCom Canada
06.2022 - 05.2023
- Clients: Indeed- Spearheaded cross-channel media strategy and execution for global and national clients, aligning performance marketing initiatives with business objectives to drive measurable outcomes and long-term audience growth.
- Worked closely with US team to transfer successful initiatives into Canada market
Senior Account Manager
MediaCom
05.2021 - 06.2022
- Clients: University of Auckland, Bayer (Berocca, Elevit, Canesten), Specsavers- Led integrated campaign strategies aligning brand goals with insight-driven execution.
- Managed digital activations on Meta & Google platforms, delivering ROI-positive outcomes.
- Collaborated with Head of Strategy and cross-functional teams on brand and activation campaigns.
- Mentored junior team members, uplifting capability in client consulting and strategic planning.
Senior Media Planner / Buyer
Zenith
01.2021 - 05.2021
- Clients: Reckitt (Durex, Dettol, Nurofen), GUCCI, MyFood Bag- Developed campaign strategies using consumer and competitive insights.
- Contributed to new product and brand activations ensuring effective execution.
Media Buyer / Campaign Executive
Zenith
01.2018 - 01.2020
- - Managed brand portfolios ensuring efficient A&P allocation and reporting.
- - Produced insight-led recommendations to inform long-term client strategy.
Sales Coordinator / Media Sales Executive
MediaWorks
01.2015 - 01.2018
- - Liaised across sales, delivery, and clients to support multi-channel media campaigns.
Account Executive / Management Trainee
JWT (India)
01.2011 - 01.2014
- Clients: Nokia, Trident Group, ADM Agro- Supported brand campaigns, liaised with global teams, and managed campaign implementation.
Education
Post Graduate Diploma in Business Administration -
Auckland Institute of Studies
NZB.A. - English Literature
Delhi University
IndiaSkills
- Brand & Go-To-Market Strategy
- Digital Campaign Execution
- Consumer & Market Insight Analysis
- Advertising & Promotion Budget Management
- Cross-Functional Team Engagement
- Performance Reporting & ROI Optimization
- Customer Journey Mapping
Languages
- English, Fluent
- Hindi, Native
Tools And Systems
- Meta Ads Manager
- Google Ads
- BVOD platforms
- Nielsen
- RoyMorgan
- GWI
- Salesforce
- Microsoft Office Suite
- Proprietary media planning & strategy tools (Zenith/Publicis, MediaCom)
Strategic Highlights
- Versatile, Lead growth Refined Google search strategy along with social audiences which led to increased enquiries, achieve brand goals
- University of Auckland, Campaign Alignment Mapped student journey, surfaced emotional motivators, sequenced messaging.
- Berocca (Bayer), Category Repositioning Identified whitespace in ‘mental stamina’ positioning for professionals.
- Specsavers, Dual-Stream Strategy Balanced Gen Z humour-led creative with informative content. Increased ROI across segments.
Certification
- Advance certificate in effectiveness - IPA
Timeline
Account Director
Calibre and Candor
06.2023 - Current
Senior Account Manager
MediaCom Canada
06.2022 - 05.2023
Senior Account Manager
MediaCom
05.2021 - 06.2022
Senior Media Planner / Buyer
Zenith
01.2021 - 05.2021
Media Buyer / Campaign Executive
Zenith
01.2018 - 01.2020
Sales Coordinator / Media Sales Executive
MediaWorks
01.2015 - 01.2018
Account Executive / Management Trainee
JWT (India)
01.2011 - 01.2014
Post Graduate Diploma in Business Administration -
Auckland Institute of Studies
B.A. - English Literature
Delhi University
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