Bindy Baxter
Queenstown,OTA
Summary
Wine sales professional with 8 years’ experience, combining deep product and brand knowledge with a strong focus on customer relationships. Passionate about wine and driven to create engaging, down-to-earth experiences that turn customers into loyal buyers.
Overview
8
8
years of professional experience
2017
2017
years of post-secondary education
Work History
Head of Direct Sales
Mount Edward Winery
Queenstown, Otago
12.2024 - Current
- Led all direct wine sales including onsite cellar door to enhance customer engagement and support brand positioning.
- Developed and implemented strategic sales plans aligned with business objectives.
- Collaborated with marketing to create promotional materials for wine products.
Cellar door host
Mt Rosa Wines
Queenstown, Otago
11.2022 - 12.2024
Cellar door host
Gibbston Valley Winery
Queenstown , Otago
02.2018 - 10.2022
Education
WSET in Spirits Level 2
Wine Education Company
10.2022 - 10.2022
WSET in Wines Level 2
Wine Education Company
02.2020 - 02.2020
St Hilda’s Collegiate
Dunedin , Otago Skills
- Sales strategy
- Customer service above everything! I pride myself in my ability to connect with all clients and ensure they all have as much understanding of the product as possible, as well as trust in the brand
- I understand that the alcohol industry is taking a small dip right now, and I currently spend my 9-5 convincing people that it is still cool to drink a bit of wine
- Organisation
- Self management
References
References available upon request.
Timeline
Head of Direct Sales
Mount Edward Winery
12.2024 - Current
Cellar door host
Mt Rosa Wines
11.2022 - 12.2024
WSET in Spirits Level 2
Wine Education Company
10.2022 - 10.2022
WSET in Wines Level 2
Wine Education Company
02.2020 - 02.2020
Cellar door host
Gibbston Valley Winery
02.2018 - 10.2022
St Hilda’s Collegiate