Summary
Overview
Work History
Education
Skills
Why the New Plymouth District Council?
Timeline
Generic

Blake Dowman

New Plymouth,TKI

Summary

Experienced marketing professional adept at driving strategic initiatives to enhance community engagement and promote district council services. Skilled in collaborating with internal teams and external stakeholders to launch impactful marketing campaigns that resonate with local residents. Proficient in leveraging market trends analysis and customer segmentation techniques to develop targeted messaging and optimize outreach efforts.

Demonstrated success in coordinating marketing activities, including the creation of seasonal campaigns and the launch of new supplier products, to attract and retain constituents. Proven ability to effectively communicate with suppliers and negotiate contracts, ensuring cost-effective solutions that align to any budgetary requirements.

Familiarity with government procedures and regulations combined with a strong understanding of local community dynamics positions me to effectively represent the council's interests and promote its initiatives. Committed to fostering positive relationships with stakeholders and delivering measurable results that support the council's objectives and enhance public perception.

With a comprehensive skill set of marketing strategy, campaign management, and stakeholder engagement, I am able and ready to make meaningful contributions as the Marketing Coordinator for our district council, driving awareness, participation, and satisfaction among residents.

Overview

5
5
years of professional experience

Work History

Marketing Manager

New World New Plymouth
01.2017 - 02.2022
  • Collaborated with product suppliers to launch New product campaigns.
  • Captured new customers by creating seasonal marketing campaigns and launching products to diversify offerings.
  • Actively communicated with product suppliers to ensure consistent marketing campaigns multiple times a week.
  • Proposed and coordinated marketing initiatives to sell more stock.
  • Lead our sponsorship deal with the Taranaki Rugby Football Union, reviewing and altering the contract to ensure both parties got the best 'bang for their buck'.
  • Communicated with the management team to ensure all department teams are on the same page.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.

Education

Bachelor of Commerce - Marketing

University of Otago
Dunedin, NZ
08.2023

Skills

  • Marketing and Advertising
  • Market Trends Analysis
  • Brand Messaging
  • Social Media Campaigns
  • CRM Management
  • Performance Evaluations
  • Microsoft Office
  • Adobe Creative Suite
  • SEO Optimization
  • Customer Segmentation
  • Contract Negotiation
  • Google Analytics

Why the New Plymouth District Council?

I'm excited about the opportunity to work as a Marketing Coordinator at the New Plymouth District Council because it allows me to merge my passion for marketing with serving the local community. It's a chance to directly contribute to the district's improvement by promoting council services and engaging with stakeholders. This role aligns perfectly with my values and career aspirations, offering a new environment for both personal and professional growth.

Timeline

Marketing Manager

New World New Plymouth
01.2017 - 02.2022

Bachelor of Commerce - Marketing

University of Otago
Blake Dowman