Bonita Pieters

• Analyzed data such as market trends, demographics, competitive landscape, and consumer behaviors to inform decisions about media buys.
• Collaborated with clients to determine marketing objectives, budget parameters, and target audiences.
• Coordinated with creative teams to ensure timely completion of all materials needed for successful campaigns launches.
• Managed day-to-day operations of campaigns including tracking progress against key performance indicators.
• Evaluated post-campaign performance data in order to measure success against objectives set forth at outset of project.

Acted as primary contact for major national retail account in South Africa.

Coordinated media campaigns across print, TV, radio, outdoor, and digital platforms.

Managed execution timelines, reporting, and documentation for campaign teams.

Oversaw booking confirmations, flighting instructions, and material requirements.

Maintained internal records including media schedules, contracts, and client approvals.

Negotiated rates and processed reconciliations for billing-related documentation.

Coordinated branch-level marketing strategies across online listings and digital platforms.

Maintained CRM systems to ensure accurate client information and tracking.

Organized and facilitated events to enhance community engagement.

Provided administrative support for property listing files and attorney liaison duties.

Optimized plans and budget based on effective media mix strategies.

Managed buying processes across print, TV, radio, outdoor, and digital mediums.

Negotiated placement agreements and loadings to maximize campaign impact.

Developed and maintained chase lists for tracking media performance.

Created booking schedules and facilitated communications with media owners.

Requested, created, and issued flighting instructions for campaign execution.