Summary
Overview
Work History
Education
Skills
Timeline
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Brad Cathcart

Brad Cathcart

Waikato,Pukekawa

Summary

At STIHL New Zealand, I leveraged my expertise in operations management and relationship building to secure long-term contracts and foster client trust, significantly enhancing market share. My strategic approach to business development and customer relationship management resulted in notable sales growth and increased client satisfaction.

Commercial management professional with background in strategic planning, contract negotiation, and financial oversight. Known for fostering strong team collaboration and driving projects to successful completion. Highly adaptable, with focus on meeting organizational goals and exceeding expectations. Skilled in market analysis, stakeholder engagement, and risk management.

Overview

24
24
years of professional experience

Work History

Commercial Manager

STIHL New Zealand
11.2023 - Current
  • Developed client trust by ensuring frequent updates and resolving problems quickly, resulting in higher satisfaction.
  • Compiled reports for senior management on commercial activities.
  • Enhanced product offerings by conducting market research and identifying emerging trends within the industry.
  • Used competitor insights to guide decision-making strategies.
  • Increased market share Number% by improving responsiveness and timeliness to customer needs.
  • Built relationships with clients to establish new contracts.
  • Negotiated and secured long-term contracts benefiting all parties strategically.
  • Implemented training programs for staff members, improving overall team performance and productivity levels.
  • Increased sales revenue by developing and implementing effective marketing strategies for commercial products.
  • Coordinated trade shows and other promotional events, showcasing company offerings effectively to prospective clients.
  • Achieved growth targets by devising creative promotional campaigns designed to attract new clients while retaining existing customers.
  • Analyzed sales data to identify opportunities for expansion into new markets, driving increased market share.

Export and Key Accounts Manager

STIHL New Zealand
02.2019 - 11.2023
  • Established trust-based relationships with clients by consistently exceeding expectations regarding communication, responsiveness, and issue resolution.
  • Delivered tailored presentations showcasing the company''s unique value proposition to prospective clients.
  • Organized client events to foster networking opportunities among key stakeholders while promoting brand awareness.
  • Boosted client satisfaction by developing and maintaining strong relationships with key accounts.
  • Maximized revenue growth for strategic clients through effective management of sales opportunities.
  • Negotiated contract terms and pricing, securing profitable deals for the company.
  • Assisted marketing team in creating promotional materials that resonated with target audience segments effectively.
  • Resolved customer issues promptly, fostering loyalty and strengthening long-term relationships.
  • Built and maintained strong client relationships to drive business growth.

Export Manager

STIHL New Zealand
02.2016 - 01.2019
  • Coordinated sales forecasts and inventory management to ensure adequate stock levels for prompt fulfillment of customer orders.
  • Expanded export market presence by identifying and securing new business opportunities.
  • Managed complex logistics for timely delivery of goods, ensuring optimal shipment conditions were maintained.
  • Negotiated favorable contract terms to maximize profit margins while maintaining high-quality standards.
  • Streamlined export processes, reducing operational costs and improving efficiency.
  • Collaborated with cross-functional teams to ensure seamless coordination of export activities.
  • Implemented continuous improvement initiatives, streamlining operations and enhancing overall productivity in the export department.
  • Designed export strategies to meet project delivery requirements.
  • Developed strong relationships with international partners, fostering long-term business collaborations.
  • Accelerated revenue growth with the development and implementation of effective export strategies.
  • Monitored economic/political developments within designated regions that could potentially impact exports; proactively addressed any potential challenges or risks.
  • Compiled purchase orders to post international shipments in company logs.
  • Increased brand awareness through targeted marketing campaigns tailored specifically for international markets.

Co-Owner

STIHL SHOP Pukekohe
03.2010 - 12.2016
  • Managed day-to-day operations efficiently, ensuring smooth workflow and timely completion of tasks.
  • Collaborated with co-owner on strategic planning initiatives for long-term business success.
  • Improved customer satisfaction ratings by consistently delivering high-quality products and services.
  • Oversaw financial management tasks, including budgeting, forecasting, and cash flow optimization.
  • Ensured accurate record-keeping for financial transactions, maintaining organized documentation for easy reference during audits or other inquiries.
  • Mentored employees to improve work performance, promoting professional development and growth within the company.
  • Established foundational processes for business operations.
  • Developed a strong company culture, fostering teamwork and collaboration among staff members.
  • Implemented innovative marketing campaigns to expand customer base and increase brand awareness.
  • Enhanced business operations by implementing efficient management strategies and streamlining processes.
  • Negotiated favorable contracts with suppliers, resulting in reduced costs and improved product quality.
  • Developed marketing materials and campaigns to boost brand awareness and customer engagement.
  • Networked with other businesses and customers to increase sales opportunities and contacts.
  • Recruited, interviewed and hired new staff members and developed training materials for employees.
  • Managed purchasing, sales, marketing and customer account operations efficiently.
  • Interacted well with customers to build connections and nurture relationships.

Co-Owner

Cutters / Concrete Cutting and Arboriculture
03.2007 - 02.2010

Performed concrete cutting for construction projects and councils.

Delivered extensive arboricultural services to domestic and council clients.

  • Collaborated with co-owner on strategic planning initiatives for long-term business success.

Concrete Cutter

Pro Cut Concrete Cutting
01.2005 - 01.2007
  • Efficiently transported tools and equipment to job sites while adhering to safety guidelines for loading/unloading processes.
  • Developed innovative techniques for challenging projects involving complex shapes or hard-to-reach areas requiring precision cuts.
  • Evaluated site conditions and selected appropriate cutting tools, blades, and techniques to optimize project outcomes.
  • Completed projects within deadline by efficiently managing time and resources during concrete cutting tasks.
  • Minimized disruptions to surrounding areas while working on busy construction sites or public spaces through careful planning and noise reduction strategies.
  • Collaborated with project managers to ensure accurate execution of designs, resulting in high-quality finished products.
  • Maintained optimal functionality of equipment with routine inspections, cleaning, and repairs as needed.
  • Enhanced safety on job sites by diligently following proper cutting techniques and equipment maintenance procedures.
  • Contributed to team success by providing expertise in a variety of concrete cutting methods, including wall sawing, core drilling, and wire sawing.
  • Reduced material waste by meticulously measuring and marking concrete surfaces before cutting operations.

Arborist

Tree Shapes Ltd
03.2003 - 11.2004
  • Felled trees carefully to avoid damage to property and landscape.
  • Used chainsaws, hand saws and extended saws to assist in creation of customer visions.
  • Consistently met or exceeded job performance expectations, earning positive reviews from both clients and supervisors alike.
  • Maintained work vehicles and equipment.
  • Used ladders, ropes, harnesses and other protective equipment to climb trees and to identify arboricultural pathology concerns.
  • Trimmed and removed tree limbs in contention using safety measures.
  • Optimized equipment performance with regular maintenance checks, decreasing downtime and increasing efficiency.
  • Increased property safety through the removal of hazardous trees and limbs, reducing potential damage risks.
  • Improved client satisfaction by providing expert advice on tree care and maintenance best practices.
  • Conducted thorough site assessments to identify potential hazards before beginning any work, minimizing risk to personnel and property.
  • Performed basic tree pruning, watering and fertilizing.
  • Cut back and trimmed bushes and hedges to support well-designed landscapes.
  • Maintained and operated wood chipper safely to minimize accidents and keep equipment properly functioning.
  • Supported emergency response efforts after natural disasters or severe weather events by clearing debris or removing damaged trees quickly and efficiently.
  • Loaded and unloaded trucks and trailers.
  • Demonstrated tree-health science experience by delivering fact-based solutions to specific arboricultural concerns.
  • Serviced machinery according to consistent mechanical knowledge both in-shop and in office.
  • Collaborated with team members to complete large-scale projects efficiently and safely, fostering a positive work environment.

Arborist

Excel Tree Services
01.2001 - 03.2003

Employed specialized climbing methods for effective arboriculture.

Oversaw team's daily operations and performance.

  • Felled trees carefully to avoid damage to property and landscape.
  • Used chainsaws, hand saws and extended saws to assist in creation of customer visions.
  • Consistently met or exceeded job performance expectations, earning positive reviews from both clients and supervisors alike.

Education

Advanced Certificate In Arboriculture - Arboriculture

Wintec
Waikato

Skills

  • Operations management
  • Contract terms negotiation
  • Customer relationship management
  • Sales support
  • Key account management
  • Report generation
  • Key performance indicators
  • New business opportunities
  • Pricing strategy
  • Contract negotiation
  • Strategic marketing
  • Sales strategy
  • Business development
  • Account management
  • Proposal writing
  • Performance evaluations
  • Sales reporting
  • Sales presentations
  • Direct sales
  • Promotional sales events
  • Sales process
  • National account management
  • Time management
  • Relationship building
  • Networking events
  • Marketing strategy development
  • Price schedules
  • Closing techniques
  • Sales tracking
  • Customer complaint resolution

Timeline

Commercial Manager

STIHL New Zealand
11.2023 - Current

Export and Key Accounts Manager

STIHL New Zealand
02.2019 - 11.2023

Export Manager

STIHL New Zealand
02.2016 - 01.2019

Co-Owner

STIHL SHOP Pukekohe
03.2010 - 12.2016

Co-Owner

Cutters / Concrete Cutting and Arboriculture
03.2007 - 02.2010

Concrete Cutter

Pro Cut Concrete Cutting
01.2005 - 01.2007

Arborist

Tree Shapes Ltd
03.2003 - 11.2004

Arborist

Excel Tree Services
01.2001 - 03.2003

Advanced Certificate In Arboriculture - Arboriculture

Wintec
Brad Cathcart