Bronnie Bell
Auckland,New Zealand
Summary
Dynamic and results-driven Sales Manager with extensive experience in SaaS, software sales, inside sales, and customer success. Expertise in managing the full sales cycle while strengthening client relationships and driving retention, consistently surpassing KPIs. Recognised for exceptional communication skills, resilience, and the ability to cultivate trust with customers and stakeholders. Proven track record in account management, renewals, upselling, CRM reporting, and fostering cross-functional collaboration to achieve strategic business objectives.
Overview
21
21
years of professional experience
Work History
Sales Manager
CAD Concepts
05.2024 - Current
- Manage the full sales cycle from prospecting, qualifying, quoting, and closing new business.
- Maintain a strong national sales pipeline across SMB and mid-market clients.
- Build and nurture long-term client relationships to improve retention and recurring revenue.
- Prepare quotes aligned to customer requirements.
- Manage renewals, account growth, and upsell opportunities.
- Maintain CRM accuracy, forecasting, and sales reporting.
- Collaborate with technical and support teams to ensure customer needs are met.
- Provide exceptional customer support as the primary contact for key accounts.
Customer Success Manager
SafeStack
10.2021 - 07.2023
- Managed onboarding, support, and platform adoption across the SafeStack cybersecurity platform
- Identified cross-sell and upsell opportunities
- Reduced churn by monitoring customer health metrics
- Collaborated with Product, Sales, and Marketing to fulfil customer requirements
- Built strong customer relationships ensuring satisfaction and retention
Inbound Software Sales Representative
Hometime
06.2021 - 09.2021
- Responded to inbound leads generated through marketing
- Managed lead pipeline and follow-up
- Conducted scheduled sales calls and handled inbound enquiries
- Prepared estimates and supporting documents for prospective customers
Software Sales Executive
EzyStream
08.2018 - 10.2019
- Outbound lead generation and full sales cycle management
- Delivered product presentations
- Closed new business, contributing to a 25% increase in customer base
- Strengthened customer relationships and retention
- Supported onboarding for new clients
Business Sales Consultant
Employsure
03.2017 - 08.2018
- Conducted outbound lead generation.
- Promoted Employment Relations consulting services.
- Achieved consistent weekly KPIs and monthly sales targets.
- Prepared tailored solutions with BDMs.
- Conducted market research and maintained high product knowledge.
Earlier Sales Roles
Various
01.2005 - 01.2013
- OfficeMax NZ
- Unity4 NZ
- Bluesource Info (UK)
- America II Europe (UK)
- Laser Plus NZ
- Marcus Evans (Amsterdam)
- Thomson Reuters (UK)
Skills
- Sales & Client Management
- Sales Strategy & Pipeline Management
- Customer Success & Retention
- Account Management
- Upselling & Cross-Selling
- Lead Generation & Qualification
- CRM Systems: Zoho, HubSpot, Salesforce
- MS Office Suite: Word, Excel, PowerPoint
- Sales Reporting & Pipeline Tools
- Communication & Collaboration Platforms
Accomplishments
- Achieved Q1 and Q2 2025 sales targets, tracking towards Q4 success.
- Strengthened customer retention through proactive engagement.
- Improved sales workflow through more efficient CRM organisation.
Timeline
Sales Manager
CAD Concepts
05.2024 - Current
Customer Success Manager
SafeStack
10.2021 - 07.2023
Inbound Software Sales Representative
Hometime
06.2021 - 09.2021
Software Sales Executive
EzyStream
08.2018 - 10.2019
Business Sales Consultant
Employsure
03.2017 - 08.2018
Earlier Sales Roles
Various
01.2005 - 01.2013
ADDITIONAL INFORMATION
- Eligibility: New Zealand Citizen
- License: Full NZ Driver License