Summary
Overview
Work History
Education
Websites
Additional Information
Timeline
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Brooke McAlavey

Auckland

Summary

Passionate about storytelling and audience engagement, I bring a strong background in strategic communications, media, and content creation-particularly within the stadium and events space. I thrive in fast-paced environments, collaborating with stakeholders, executing high-impact campaigns, and delivering compelling content across digital, print, and broadcast channels. With experience in media production, marketing, and event communications, I am eager to contribute to dynamic teams in Australia's sports and entertainment industries.

Overview

7
7
years of professional experience

Work History

Communications Coordinator

Eden Park
09.2024 - Current
  • Strategic Communications: Drafting and editing content, developing communication plans, and executing announcements across multiple channels
  • Content Creation & Management: Writing newsletters, media summaries, website updates, award submissions, brochures, and social media posts (including CEO LinkedIn management)
  • Stakeholder Engagement: Liaising with partners, media agencies, and the local community to enhance brand presence and relationships
  • Event Coordination & Support: Organising community events, managing collateral for activations, and triaging event-day inquiries
  • Project & Administrative Support: Maintaining databases, tracking media exposure, preparing pitch decks, and providing executive assistance when needed
  • Team Collaboration & Problem-Solving: Working across departments, responding to enquiries, and adapting to evolving priorities in a fast-paced environment

Drive Producer

Mai FM - MediaWorks Auckland
01.2022 - 07.2024
  • Content Strategy & Leadership: Led a dynamic content team to ensure engaging programming, audience retention, and seamless on-air operations
  • Content Production & Editing: Produced and edited on-air content, podcasts, and promotional campaigns aimed at driving listenership and brand growth
  • Analytics & Optimisation: Monitored audience analytics to refine content strategies, enhancing audience engagement and content performance
  • Collaboration & Promotions: Partnered with marketing and events teams to enhance the brand presence and execute promotional opportunities
  • Team & Scheduling Management: Managed team scheduling, content deadlines, and on-air talent coordination, ensuring smooth operations and timely content delivery

Local Store Marketing Ambassador & Team Member

BurgerFuel NZ
05.2018 - 12.2021
  • Brand Engagement & Partnerships: Developed local business partnerships to enhance brand presence and drive sales
  • Marketing Campaigns & Execution: Executed local marketing initiatives to increase store traffic and customer loyalty
  • Customer Service & Compliance: Delivered excellent customer service in high-volume settings, ensuring food safety standards were met

Promotions Intern

MediaWorks Christchurch
01.2019 - 12.2019
  • Event Support & Brand Activations: Assisted with brand activations, events, and marketing campaigns to boost audience engagement
  • Audience Engagement & Feedback: Engaged with event attendees to promote station initiatives and gather valuable audience feedback
  • Event Operations & Visibility: Managed activations at various events, ensuring smooth operations and optimal brand visibility

Education

Bachelor of Broadcasting Communications -

New Zealand Broadcasting School (Ara Institute of Canterbury)
01.2022

Additional Information

NZ Citizen (Eligible to work in Australia). Required to give one month's notice. Full NZ Licence. Open to opportunities in Australia, particularly in sports, events, and media communications.

Timeline

Communications Coordinator

Eden Park
09.2024 - Current

Drive Producer

Mai FM - MediaWorks Auckland
01.2022 - 07.2024

Promotions Intern

MediaWorks Christchurch
01.2019 - 12.2019

Local Store Marketing Ambassador & Team Member

BurgerFuel NZ
05.2018 - 12.2021

Bachelor of Broadcasting Communications -

New Zealand Broadcasting School (Ara Institute of Canterbury)

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Brooke McAlavey