BROOKE MUDGE
Palmerston North,MWT
Summary
Results-oriented Regional Sales Manager with over seven years of experience in driving sales and exceeding KPIs in competitive markets. Proven track record in identifying new opportunities and enhancing customer satisfaction while maintaining high operational standards. Background includes expertise in design, content creation, marketing, and brand management. Seeking to leverage skills in creativity, sales, and communication in a dynamic environment.
Overview
15
15
years of professional experience
Work History
REGIONAL TERRITORY MANAGER
Otu Wines Ltd
, Palmerston North, NZ
07.2024 - Current
- Cultivating customer relationships to drive sales in the FMCG liquor sector across the Lower North Island.
- Identifying new opportunities and establishing relationships with distributors across traditional liquor stores, on-premise, and grocery.
- Promoting brand awareness and increasing range through effective merchandising, negotiations, and monthly in-store tastings.
- Delivering sales plans and weekly reports to management on sales performance and opportunities.
- Supporting key accounts to ensure sustained business growth.
REGIONAL TERRITORY MANAGER
Karma Drinks Ltd
Wellington, NZ
05.2023 - 05.2024
- Supported and nurtured relationships with existing Karma accounts across Lower North Island.
- Regular communication and visits to cafe, bar, and restaurant owners.
- Acquired key high-volume accounts, including distributors and supermarkets, managing growth and retention.
- Found new business opportunities, secured meetings, pitched, and secured new accounts to meet required targets.
- Maintained accurate records, visit notes, prospect lists, and data using a CRM database.
- Supported the marketing team with ideas and content.
- Attended trade shows and events to promote and sell the range.
FLAGSHIP STORE/AREA MANAGER
Accent Group
Palmerston North, NZ
01.2019 - 05.2023
- A well-established reputation wihtin the company for high performance across all stores I have managed.
- Ensuring efficient operation of the store to achieve optimal results in sales and KPI targets, store presentation, visual merchandising, stock levels, wage control and shrinkage.
- Actively recruiting and finding the right people for the business.
- Increasing employee retention and sales by successfully managing, motivating and developing the team, therefore creating and maintaining a thriving team culture and in-store customer experience.
- FY21 trained an entire team from scratch and won 'Store Of The Year' for exceeding KPI'S and expectations.
- Dominated FY20 with an increased average spend, 9% up on target 14% GP growth and the top Platypus store in NZ for added value conversion.
DESIGN INTERN
Vision Leadership College
, Palmerston North, NZ
01.2018 - 01.2019
- Worked with the senior designer and social media manager to brainstorm, ideate, and produce engaging, on-brand print and digital content, and website creation.
- Promoted content for all social media platforms, and monitored engagement.
- Developed visual assets daily using Adobe Creative Suite tools and software.
- Managed all aspects of the merch production from pre- to post-production, including designing, printing, photoshoots, and editing.
- Built relationships with partner brands and recognised sponsorship avenues.
CASUAL SALES ASSISTANT
Accent Group Ltd
Palmerston North, NZ
01.2017 - 01.2019
- Worked alongside a team providing an exceptional in-store customer experience with premium product.
- Exceeded personal sales and KPI targets consistently.
- Assisted management with any in-store operations.
- Quickly promoted to a reliable and trusted Key Holder, available to open, close and/or run shifts when needed.
INSURANCE CONSULTANT
FMG Insurance
Palmerston North, NZ
01.2011 - 12.2016
- Managed insurance claims in accordance with best practice.
- Responsible for resolving and responding to customers through a range of communication channels.
- Developed and maintained customer relationships and expectations.
- Efficient administrator and information processor.
Education
Art & Design - Graphic & Fashion Major
UCOL
01.2017
NCEA Level Three + U.E. -
LONGBURN COLLEGE
01.2011
Skills
- Territory Management
- New Business Development
- Driving Sales & KPI's
- Maximising Profitability
- Visual Merchandising
- Team Leadership
- Training & Development
- Banking & Loss Prevention
- Inventory Management
- Recruitment & Rostering
- Photography/Videography
- Graphic Design
- Social Media Management
References
Available upon request.
Timeline
REGIONAL TERRITORY MANAGER
Otu Wines Ltd
07.2024 - Current
REGIONAL TERRITORY MANAGER
Karma Drinks Ltd
05.2023 - 05.2024
FLAGSHIP STORE/AREA MANAGER
Accent Group
01.2019 - 05.2023
DESIGN INTERN
Vision Leadership College
01.2018 - 01.2019
CASUAL SALES ASSISTANT
Accent Group Ltd
01.2017 - 01.2019
INSURANCE CONSULTANT
FMG Insurance
01.2011 - 12.2016
Art & Design - Graphic & Fashion Major
UCOL
NCEA Level Three + U.E. -
LONGBURN COLLEGE