Caitlyn Boocock
Wellington
Summary
Results-driven digital marketing professional with a strong background in social media management and marketing. Proven ability to optimize website content for search engine visibility and drive website traffic through strategic content creation and online advertising campaigns. Skilled in conducting market research to identify target customers and analyze competitors, resulting in the development of effective marketing strategies. Excellent team collaborator with a creative mindset and strong time management skills.
Overview
5
5
years of professional experience
Work History
Assistant Social Media Manager
06.2024 - Current
- Developed and managed social media campaigns to increase brand awareness and engagement
- Conducted research on current trends in the industry and identified new opportunities for leveraging social media channels
- Created content for multiple social media platforms, including Facebook, Twitter, Instagram, YouTube, and LinkedIn
- Optimized content creation processes by streamlining workflows across departments
- Analyzed website traffic and performance metrics to determine the effectiveness of various campaigns
- Organized events such as webinars, giveaways, or other promotional activities
- Designed creative visuals to accompany written content posted on all social media accounts
- Researched competitors' activity across all major social networks and provided insights into their tactics
- Monitored customer feedback on all social channels to ensure high-quality customer service
- Generated content ideas to engage target audiences and increase followers
Event Assistant
Rhythm and Vines
11.2024 - 12.2024
Digital Marketing Intern
Spark
03.2020 - 05.2024
- Worked closely with team, gaining knowledge of day-to-day processes and duties
- Optimized website content for search engine visibility with keyword research and optimization techniques
- Conducted market research to identify target customers, analyze competitors, and develop effective strategies
- Created content for social media channels to boost website traffic and improve SEO rankings
- Created online ads on various platforms like Google Ads and Facebook Ads to generate leads for the business
- Provided support in developing new marketing initiatives by researching trends in the industry
- Built relationships with influencers in the industry through outreach activities and collaborations
- Curated social media content and managed accounts to increase engagement
- Conducted market research to identify trends and opportunities and provided insights to support marketing strategy and planning
- Helped with execution of email marketing campaigns, including list management, content creation, and analytics
- Executed and managed social media campaigns to inform search marketing tactics
- Proposed online and multiple-sales-channel campaigns to marketing executives
- Results-driven digital marketing professional with a strong background in social media management and marketing
- Proven ability to optimize website content for search engine visibility and drive website traffic through strategic content creation and online advertising campaigns
- Skilled in conducting market research to identify target customers and analyze competitors, resulting in the development of effective marketing strategies
- Excellent team collaborator with a creative mindset and strong time management skills
Education
Bachelor of Communications - Digital Marketing
Massey University
02.2020
Skills
- Social media management
- Social media marketing
- Creative thinking
- Time management
- Customer engagement
- Team collaboration
- Brand strategy
- Video editing
- Project management
- Planning events
- Digital advertising
- Marketing research
Ethnicity
European
Personal Information
- Date of Birth: 07/03/1999
- Nationality: New Zealand
Languages
English
Native or Bilingual
Timeline
Event Assistant
Rhythm and Vines
11.2024 - 12.2024
Assistant Social Media Manager
06.2024 - Current
Digital Marketing Intern
Spark
03.2020 - 05.2024
Bachelor of Communications - Digital Marketing
Massey University
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