Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

Caleb Haines

Morrinsville

Summary

Dynamic Sales Development Manager with a proven track record at Snap-On Tools, excelling in customer relationship management and sales coaching. Successfully generated quarterly business plans, driving franchisee growth and enhancing sales strategies. Skilled in data-driven trend analysis, I foster strong client relationships, ensuring exceptional service and account satisfaction.

Overview

9
9
years of professional experience

Work History

Sales Development Manager

Snap-On Tools
10.2024 - Current
  • Assisted in developing outreach strategies to engage prospects effectively.
  • Review and analyse individual Franchise business metrics in order to coach Franchisees in business growth and ongoing success.
  • Generate quarterly business development plans for each Franchisee and coach individuals through growth and sales strategies
  • Liaise with key logistic companies as well as managing inventory levels and product delivery
  • Organise and host monthly Sales meetings with all Franchisees and Company Store Managers across New Zealand.
  • Assist Franchisees in their respective territory to boost sales
  • Set annual performance targets for Franchisees across New Zealand
  • Seek out new prospective Franchise opportunities and work closely with business recruitment to progress to purchase.
  • Participated in training sessions to enhance product knowledge and sales techniques.
  • Analyzed sales data to identify opportunities for improvement and created action plans to capitalize on those opportunities.
  • Aligned sales strategies with company objectives to drive overall business growth.
  • Managed a diverse portfolio of clients, ensuring consistent account growth and customer satisfaction.
  • Qualified leads by scheduling introductory discovery meetings and calls.

Company Store Manager

Snap-On Tools
07.2020 - 10.2024
  • Sole key contact for Snap On across the Waikato region
  • Partner with businesses across the region to deliver key products to enhance owner operations
    Provide support to wider Store Management team across NZ regarding promotional schemes and general business.
  • Liaising with the financial team to assist with account set up and limit reviews to benefit key customers
  • Monitor and build key sales strategies based on sales data for the region e.g. delivered sales comparative to paid sales
  • Attend and contribute to monthly sales meetings
  • Implement in store sales promotions and competitions that supports expanding customer portfolio within the region
  • Negotiating trade in deals with customers
  • Ordering/merchandising and managing stock in the store
  • Liaising with wider Australian team to ensure alignment and ongoing business success.

Sales Representative

J.A Russell
02.2018 - 07.2020
  • Developed and maintained strong customer relationships to enhance client satisfaction.
  • Executed sales strategies to achieve quarterly targets and improve market share.
  • Conducted product demonstrations, effectively communicating features and benefits to clients.
  • Analyzed customer feedback to refine sales approaches and address concerns promptly.
  • Expanded customer base through cold calling, networking, and relationship building.
  • Increased sales revenue by identifying and targeting high-potential accounts.
  • Maintained up-to-date knowledge of industry trends for informed decision-making during client interactions.
  • Increased repeat business by fostering trust-based relationships with key accounts through regular communication.
  • Managed portfolio of high-value accounts, ensuring they received exceptional service.
  • Participated in trade shows and conferences to network and generate leads.
  • Cultivated deep understanding of product features to answer questions and overcome objections.

Sales Manager

Lightning Automotive
01.2017 - 02.2018
  • Acquire new business accounts
  • Social media marketing to bring in more retail customers through introducing new products
  • Training of service writers in sales/upselling
  • Produce and Distribute EDM newsletters
  • Assist in customer service in the shops and cover the service desk when service writers are away

Education

Business Management

NZQA
07-2021

Skills

  • Customer relationship management
  • Sales coaching expertise
  • Engaging sales presentations
  • New customer development
  • Customer account assistance
  • Lead management strategy
  • Data-driven trend analysis
  • Analytical decision making
  • Analytical problem-solving
  • Effective time management
  • Detail-oriented approach
  • Skilled in prioritizing concurrent responsibilities

Accomplishments

  • Successfully built 2 Waikato based Snap-on Franchise businesses that were sold and remain in operation to this day
  • Successfully hit month on month sales targets whilst continually growing customer base.
  • Top lead generator across Australasia 2025

Timeline

Sales Development Manager

Snap-On Tools
10.2024 - Current

Company Store Manager

Snap-On Tools
07.2020 - 10.2024

Sales Representative

J.A Russell
02.2018 - 07.2020

Sales Manager

Lightning Automotive
01.2017 - 02.2018

Business Management

NZQA

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Caleb Haines