Caleb Oliver
Wellington,WGN
Summary
A diligent, principled, outgoing, and highly motivated individual with a strong commitment to personal growth and inspiring excellence in others. My core strengths lie in my exceptional interpersonal skills, effective communication, and versatility in both teamwork and leadership roles.
Throughout my professional journey, I have consistently demonstrated a strong ability to connect with individuals from diverse cultural backgrounds, fostering an inclusive and collaborative environment. What sets me apart is my unwavering curiosity and thirst for new knowledge and experiences within the marketing sector. This drive motivates me to consistently seek fresh challenges, adapt to evolving situations, and develop innovative solutions.
In team-based environments, I leverage my experience, drawn from both team projects and my involvement in sports, to contribute efficiently and effectively, ensuring the attainment of shared goals. My work ethic is marked by a relentless commitment to achieving objectives. I firmly believe that each task presents an opportunity for growth and achievement, and I approach them with enthusiasm and dedication.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Digital Marketing Performance Specialist
Digitella
06.2023 - 09.2023
- Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
- Optimized Client websites to improve engine ranking, user experiences and conversion rates through SEO.
- Created Pay-Per-Click campaigns to drive targeted traffic to company website.
- Completed keyword research and analysed competitor SEO and PPC campaigns to identify gaps and opportunities.
- Generated reports to monitor and analyze website performance, search engine rankings, or domain authority.
- Managed search engine marketing budgets and tracked campaign performance across Google Ads and Optimyzer
- Cultivated relationships with search engine providers to gain industry insights and determine prospects.
- Worked across all Google marketing platforms, Analytics, Ads etc, Semrush and Microsoft excel
Digital Marketing Account Manager
The Recipe
03.2023 - 06.2023
- Developed and implemented successful digital marketing campaigns alongside the team to drive customer engagement and increase brand awareness.
- Worked alongside digital marketing manager to optimise campaigns in SEM and social.
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Coordinated with design and media teams to develop high-quality creative assets.
- Captured new customers by optimising business strategies and launching products to diversify offerings.
- Maintained Account & client satisfaction with forward-thinking strategies focused on addressing customer needs and resolving concerns.
Checkout Supervisor
New World
01.2020 - 02.2023
- Supervised multi-cultural teams of 15-30 members, enforcing compliance with operational policies and procedures.
- Resolved customer complaints quickly to maintain customer satisfaction.
- Managed theft prevention
- Assisted customers in need to promote pleasant shopping experiences and encourage return business.
- Trained cashiers on organizational policies, cash handling and customer service to maintain highly skilled team.
Marketing Intern
Eat My Lunch
08.2022 - 10.2022
- Assisted in creating written, video and image content for marketing channels.
- Practiced search engine optimization to maximize efforts in creating brand awareness.
- Sat with marketing team members to learn new tasks and determine best tactics for solving challenges.
- Scheduled social media postings to advertise products and generate site traffic.
- Contributed to mock-ups, email campaigns, and social media content.
Import Freight Forwarder
Forwarding Direct LTD
04.2019 - 01.2020
- Responded to customer enquiries and resolved complaints, establishing trust and increase satisfaction.
- Coordinated shipments, determining timely transport of goods from point of origin to final destination.
- Stayed on top of shipment locations and current status to update offices and customers.
- Readied bills of lading, packing lists, dock receipts and certificates of origin for each shipment.
- Arranged delivery or storage of goods at destinations.
- Maintained open communication with global locations to facilitate smooth collaboration.
- Used CargoWise and Excel tracking spreadsheets to monitor information about customers, shipments and business activities.
Building Apprentice Experience
Fletcher Building
02.2019 - 04.2019
- Assisted with movement of materials and equipment to job sites.
- Kept job site cleaned up properly and all debris disposed of in respective containers.
- Followed established job site safety regulations and maintained safe and clean work area.
- Cut materials according to specifications in preparation for installation.
Waiter
Maraetai Wharf Café
02.2019 - 04.2019
- Quickly reset and cleaned up tables after customers left to enable speedy turnaround and guest flow.
- Remained calm and poised when dealing with difficult customers or during busy shifts.
- Kept server areas clean and stocked to increase efficiency while working tables.
- Maintained customer satisfaction by clarifying questions about orders and specialty items.
Checkout Operator
Countdown Beachlands
04.2017 - 02.2019
- Operated cash register for cash, check, and credit card transactions with excellent accuracy levels.
- Worked flexible schedule and extra shifts to meet business needs.
- Helped customers complete purchases, locate items, and join reward programs.
- Restocked and organised merchandise in front lanes.
- Worked closely with shift manager to solve problems and handle customer concerns.
Education
Bachelor of Business - Marketing
Auckland University of Technology
Auckland, NZ03.2023
Sancta Maria College
Manukau, NZ11.2018
Skills
- Competitive Research and Analysis
- PPC Marketing
- Keyword Optimisation
- Knowledge of Te Tiriti O Waitangi
- Problem solving
- Empathy
- Effective Communication
- Google Platforms
- Account Management
- Resilience
- Creativity
Certification
- Licence Controller Qualification 2021
- Touch Coaching Course
- Touch Refereeing Course
- Peer Support Leader two-day training Course
- Conflict resolution course 2017
- Pakuranga rugby club Eastern schools’ sports leadership course
- YES, Young Enterprise Scheme 2018
- Accredited Air cargo Agent (RACA)
- Google Analytics Digital and Social media marketing certificate
- Skillshop Digital Marketing
Sporting and Cultural
- 2019
- Brand ambassador social media: Noggins hats, Impala night club.
- 2018
- Sancta Maria College Prefect
- Merit Endorsement NCEA
- Special Character award
- Host of school ball, talent quest, cultural day
- Player at the Te Puru touch module, Counties Manukau - Coach of U12 touch team
- Sancta Maria College First XV vice-captain
- 1st overall age group inter school event promotions mud run -
- School senior boys Athletics champion, School Cross Country Champion
- 2017
- Sancta Maria College 5th grade player
- Player at Te Puru touch module, Counties Manukau
- 2016
- Selected for Bruce Pulman Park sports academy
- Nomination for school sportsman of the year.
- Sancta Maria college 5th grade rugby player
Timeline
Digital Marketing Performance Specialist
Digitella
06.2023 - 09.2023
Digital Marketing Account Manager
The Recipe
03.2023 - 06.2023
Marketing Intern
Eat My Lunch
08.2022 - 10.2022
Checkout Supervisor
New World
01.2020 - 02.2023
Import Freight Forwarder
Forwarding Direct LTD
04.2019 - 01.2020
Building Apprentice Experience
Fletcher Building
02.2019 - 04.2019
Waiter
Maraetai Wharf Café
02.2019 - 04.2019
Checkout Operator
Countdown Beachlands
04.2017 - 02.2019
Bachelor of Business - Marketing
Auckland University of Technology
Sancta Maria College
Similar Profiles
HARSHIL SHAHHARSHIL SHAH
Health and Food Safety Compliance Officer at Gilmours WellingtonHealth and Food Safety Compliance Officer at Gilmours Wellington
Jessica PalamoJessica Palamo
Customer Service Representative at Go RentalsCustomer Service Representative at Go Rentals
Donna YeeDonna Yee
Home Stay Co Ordinator at Newlands CollegeHome Stay Co Ordinator at Newlands College