Calem Taylor
Wellington
Summary
High-performing Marketing and Communications Advisor with solid experience in social media, marketing and communications. Adept in creating and implementing effective communication strategies. Collaborative and committed to nurturing relationships with stakeholders, media and clients.
Overview
6
6
years of professional experience
Work History
Communications Adviser - Social Media
Commerce Commission
09.2022 - Current
- Increased customer engagement through social media.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Developed and managed content calendars for each platform to establish timely and relevant posts.
- Developed marketing content such as promotional materials, and advertisements for social media.
- Created and implemented impactful strategies to increase company brand awareness and engagement.
- Analyzed marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements.
- Conducted research to determine current benchmark trends and audience preferences.
- Collaborated with team members to develop creative campaigns for social media platforms.
Social Media Marketing Specialist
Ministry Of Education
06.2022 - 09.2022
- Managed social media accounts on day-to-day basis to increase company recognition by creating engaging content.
- Boosted reach by creating digital content, managing scheduling, maintaining social media accounts and reporting analytics to measure engagement.
- Built relationships with industry influencers to increase brand awareness and engagement.
- Strategised and developed video content for client's website and social media publications.
- Managed paid social media advertising campaigns to reach and engage target audiences.
Startup Founder
Self Employed
01.2020 - 06.2022
- Studied market to determine optimal pricing of goods and capitalize on emerging opportunities.
- Conducted target market research to scope out industry competition and identify advantageous trends.
- Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth.
- Built a website to sell products.
- Sourced products.
- Handled all areas of business including marketing/advertising.
Leighton Park School/Professional Cricketer
Kidmore End CC/Leighton Park School
04.2017 - 10.2017
- Working at a very large school coaching all cricket teams, including planning and running trainings.
- Worked with coaches and trainers to understand and implement improvement strategies.
- Applied discipline and sense of responsibility toward all team and personal activities.
- Trained extensively every week for upcoming competitions to perform at top-level.
- Developed and maintained key relationships fellow athletes, coaching staff, and school administrators and professors.
- Captained Kidmore End CC
Education
Bachelor of Commerce - Marketing And Management
Victoria University of Wellington
Wellington, NZ12.2022
Skills
- Social Media Management
- Sales
- Online Media Campaigns
- Trend Monitoring
- Digital Content Development
- Digital Media Advertising
- Marketing Analytics
- Increasing Engagement
- Verbal and Written Communication
- Marketing Automation
- Strategic Planning
Timeline
Communications Adviser - Social Media
Commerce Commission
09.2022 - Current
Social Media Marketing Specialist
Ministry Of Education
06.2022 - 09.2022
Startup Founder
Self Employed
01.2020 - 06.2022
Leighton Park School/Professional Cricketer
Kidmore End CC/Leighton Park School
04.2017 - 10.2017
Bachelor of Commerce - Marketing And Management
Victoria University of Wellington
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