Candice Chen

Key Responsibilities:

Online Store Management:

• Oversee and optimize the Finest & Friends online store, ensuring a seamless shopping experience for our customers.
• Monitor and analyse website traffic and sales data to improve performance.
• Collaborate with the design and development teams to enhance user experience and drive conversions.

Social Media Content Creation:

• Develop and execute creative social media strategies across various platforms (Instagram, Facebook, LinkedIn, etc.).
• Create engaging content, including posts, videos, and graphics, to build brand awareness and foster community engagement.
• Monitor social media trends and adapt strategies to stay relevant and competitive.

Customer Relationship Management (CRM):

• Implement CRM strategies to improve customer loyalty and retention.
• Analyse customer data to understand behaviour and preferences, tailoring marketing efforts accordingly.
• Respond promptly to customer inquiries and feedback, ensuring exceptional customer service.

Translation and Communication:

• Translate marketing materials, product descriptions, and customer communications between English, Cantonese, and Chinese.

Work in details:

• Attend relevant exhibitions to increase branding exposure.
• Assist in written and oral translation for internal and external communications.
• Launched targeted email marketing campaigns for increased customer engagement, 1 email per week.
• Developed engaging blog posts by researching trending topics and target audience needs on a weekly basis.
• Curated relevant content for social media platforms to maintain audience interest.
• Generated reports on audience behaviour to guide content development.
• Improved website rankings by conducting thorough keyword research and implementing on-page SEO strategies.
• Implemented new strategies to improve click-through rates and conversion.
• Collaborated with cross-functional teams to develop integrated marketing plans that included both traditional and digital channels.
• Strengthened online presence by creating engaging social media content and managing multiple platforms.
• Created social media content with innovative brand messaging to support new product launches.
• Enhanced user experience on the company website through strategic design updates and content improvements.
• Improved conversion rates by designing and executing A/B tests for landing pages and ad campaigns.
• Evaluated market trends to stay current on consumer and competitor changes.

• Coordinated and managed the CEO’s work schedules and activities, including organizing and overseeing strategic meetings, preparing key business documents, and implementing project plans with a focus on aligning with marketing goals.
• Supervised the company’s management system to streamline internal processes and ensure operational efficiency, contributing to the delivery of marketing and branding initiatives.
• Supported major business decisions and crisis management, utilizing strategic thinking and problem-solving to address marketing challenges and capitalize on opportunities.
• Built and maintained effective relationships with internal teams and external stakeholders, collaborating on projects to enhance brand presence and market positioning.
• Drafted, translated, and localized business contracts and marketing documents to facilitate seamless communication with international business partners, including the George Armani Group in Italy, contributing to global marketing efforts and partnerships.

• Supported the chairman in internal meetings by preparing, attending, and documenting discussions
• Aided in drafting contracts and management documents, arranging business receptions, and facilitating communication with international business partners
• Managed translation work, contributing to internal corporate cultural construction

• Managed international trade for locomotive spare parts, fostering strong relationships with clients and suppliers such as KiwiRail, Auckland Transport, and CRRC, resulting in a 3.5x increase in sales.
• Drafted the company introduction and created marketing materials to effectively communicate the brand’s value proposition, enhancing client engagement and market visibility.
• Oversaw the setup of consignment stock and implemented improved business systems, contributing to streamlined operations and successful contract deliveries.
• Assisted in arranging business receptions, prepared promotional content, and translated key documents to support marketing efforts and strengthen client relationships.
• Maintained effective partnerships while showcasing creativity and resourcefulness in developing marketing strategies tailored to target audiences.