Carl Williams
Summary
Sales professional with a passion for building and maintaining strong client relationships. Adaptable to diverse environments and brings a positive approach to all situations. Friendly and outgoing personality, valuable asset to any team, with the ability to work autonomously. Easily approachable and never backs down from a challenge. Field sales expert with a proven track record of driving business growth, developing client relationships, and demonstrating exceptional leadership in team collaboration. Skilled in strategic planning, customer engagement, and performance management, achieving results through effective communication and problem-solving in response to evolving market demands.
Overview
29
29
years of professional experience
1
1
Certification
Work History
Field Sales Manager
Panasonic New Zealand Limited
07.2017 - Current
- Responsibilities:
- Direct report to NSM
- Manage 7 direct reports (AM’s) across New Zealand (Auckland, Wellington & Christchurch)
- Help build & maintain call cycle’s for AM
- Yearly & Bi-annually performance reviews with each AM
- Launch CRM system into the field team to better distribute the flow of information
- Maintain and grow current national Independent accounts
- Achieve Monthly/yearly sales targets
- Problem solving
- Work closely with national accounts marketing team’s
- Accurately allocate and maintain advertising funds
- Manage expense budgets for AM’s
- Actively look for opportunities to add value to key accounts and Panasonic
- Oversee account managers product training at local level and plan national trainings with multiple head offices
- Maintain excellent product knowledge
- Mentoring/coaching AM with their local & national accounts
Key Account Manager
Panasonic New Zealand Limited
12.2012 - 06.2017
- Responsibilities:
- Direct report to NSM
- Maintain and grow current national accounts
- Achieve Monthly/yearly sales targets
- Monthly/yearly KPI’s
- Problem solving
- Liaise with FSM on call cycle’s for account managers
- Work closely with national accounts marketing team’s
- Accurately allocate and maintain advertising funds
- Manage expense budgets
- Actively look for opportunities to add value to key accounts and Panasonic
- Plan product training’s nationally
- Have superior product knowledge myself
- Mentoring/coaching account managers with local national accounts
Account Manager
Panasonic New Zealand Limited
05.2011 - 11.2012
- Responsibilities:
- Direct report to FSM
- Running of current account holders
- New business development
- Monthly sales targets
- Solving client queries quickly and efficiently
- Total management of given area
- Manage expense budget
- Call cycle planning
- Travel arrangements
- Working with local stores to best utilise co-op and advertising funds
- Work with merchandising team to get best out of all display area’s given
Area Sales Manager
Independent Liquor
10.2009 - 04.2011
Branch Manager
ADL Group Limited
01.2007 - 09.2009
Assistant Branch Manager
ADL Group Limited
01.2007 - 10.2008
Sales Representative
ADL Group Limited
01.2007 - 01.2008
Sales Representative
Partzco Limited
09.2005 - 01.2007
Customer Service and Sales
BNT NZ Ltd
05.2005 - 09.2005
Central Hydraulics
03.2004 - 04.2005
Customer Service and Sales
BNT NZ Ltd
09.2002 - 02.2004
- Fitter / Hose Doctor / Customer Service
- Engineering / Hydraulics
Workshop Assistant
BNT NZ Ltd
12.1999 - 11.2002
Customer Service and Sales
Appco / Repco Merchants
11.2002 - 09.2002
Storeman
CMI Screws & Fasteners Ltd
01.1998 - 12.1999
Apprentice Panelbeater
Gray & Galpin Panelbeaters
12.1996 - 12.1997
Education
Pre Apprenticeship - Motor Bodies Trades, Panelbeating, Spray Painting and Coach Building
Manukau Institute of Technology
12.1996
Skills
- Negotiation
- Relationship building
- Active Listening
- Excellent all round computer skills in power point and excel
- Sales analysis
- CRM system (Salesforce)
- Coaching
- Mentoring
- Sales presentations
- Teamwork and collaboration
- Customer service
- Excellent communication
Certification
- Certificate of Participation in Accelerated Management Development program – Module 1 (2018) & 2 (2019) Nanyang Technological University - Singapore
- Certificate of Achievement in Representative Selling MIT - 2006
- Diploma in Representative Sales Sales and Marketing Institute 2006
Timeline
Field Sales Manager
Panasonic New Zealand Limited
07.2017 - Current
Key Account Manager
Panasonic New Zealand Limited
12.2012 - 06.2017
Account Manager
Panasonic New Zealand Limited
05.2011 - 11.2012
Area Sales Manager
Independent Liquor
10.2009 - 04.2011
Branch Manager
ADL Group Limited
01.2007 - 09.2009
Assistant Branch Manager
ADL Group Limited
01.2007 - 10.2008
Sales Representative
ADL Group Limited
01.2007 - 01.2008
Sales Representative
Partzco Limited
09.2005 - 01.2007
Customer Service and Sales
BNT NZ Ltd
05.2005 - 09.2005
Central Hydraulics
03.2004 - 04.2005
Customer Service and Sales
Appco / Repco Merchants
11.2002 - 09.2002
Customer Service and Sales
BNT NZ Ltd
09.2002 - 02.2004
Workshop Assistant
BNT NZ Ltd
12.1999 - 11.2002
Storeman
CMI Screws & Fasteners Ltd
01.1998 - 12.1999
Apprentice Panelbeater
Gray & Galpin Panelbeaters
12.1996 - 12.1997
Pre Apprenticeship - Motor Bodies Trades, Panelbeating, Spray Painting and Coach Building
Manukau Institute of Technology
Hobbies and Interests
Sports, Motorcycling, Live Music, Adventure Activities, Film and Spending time with my two daughters
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