Carmel Clarkin
Milford
Summary
Experienced communications expert with a proven record of excellence across internal and external communications. Adept at applying critical thinking to solve problems and deliver trusted specialist knowledge and advice. An exceptional writer, skilled at crafting clear and concise messaging across a variety of platforms and mediums. Driven by an inherent curiosity to understand the needs and perspectives of others in order to build genuine, meaningful connections. Skilled in working under pressure and adapting to new situations and challenges. Expert knowledge of Diversity, Equity and Inclusion (DEI) with proven development of thought leadership and communication strategies across specialist DEI subjects.
Dynamic Communications Manager with [Number] years of experience leading strategic marketing initiatives. Proven to conduct market trend analysis and identify relevant messaging. Works independently with no supervision or in collaborative settings.
Overview
12
12
years of professional experience
Work History
- Employers between 2003-2012 include the New Zealand Herald, NZ Listener magazine, Education First (EF) international education company and Japan Exchange and Teaching (JET) Programme (Kuwana, Japan).
Senior Communications Advisor
Health New Zealand | Te Whatu Ora
08.2023 - Current
Freelance Copywriter & Editor
Self-employed
01.2023 - 07.2023
- Company Overview: High-quality editing and writing services provided to a global client base spanning New Zealand, the UK and the Middle East. Expertise in corporate content creation and communication.
- High-quality editing and writing services provided to a global client base spanning New Zealand, the UK and the Middle East. Expertise in corporate content creation and communication.
Academic Researcher
Dr Michelle Penelope King
11.2020 - 07.2023
- Company Overview: Academic research services provided to workplace culture & inequality expert Dr Michelle Penelope King. Specialist topics include diversity, inclusion, equity, belonging, gender equality, allyship, trust, leadership, organisational culture and the future of work.
- Academic research services provided to workplace culture & inequality expert Dr Michelle Penelope King. Specialist topics include diversity, inclusion, equity, belonging, gender equality, allyship, trust, leadership, organisational culture and the future of work.
Director of Communications and Marketing
The Culture Practice
11.2020 - 12.2022
- Developed content for Dr. Michelle Penelope King including thought leadership articles (Forbes), press releases, briefing documents, newsletters, presentations, training modules, cheat sheets, video scripts, how-to-guides
- Conducted research and reported on key industry insights and competitive analysis to develop client communication strategies
- Reviewed and edited final copy of all external communications to check and correct spelling, grammar, tone and style
- Created client DEI toolkit across key topics (belonging, gender equality, allyship, cultural competence, sustainability, inclusive recruitment etc)
Brand Manager
Asaleo Care
07.2016 - 08.2018
- Developed comprehensive website launch strategy and communication plan to progress five-year plan (2015-2020) to grow Newborn/Infant nappy market share
- Digital Project Leader for full Treasures website refresh and upgrade
- Reviewed, edited and approved all website multimedia content
- Led new initiatives to increase online engagement - launched new week-by-week pregnancy tracker, online product sampling, digital video and social influencer campaigns
- Managed brand activation of Treasures at Auckland Baby Show 2016-2018
Assistant Brand Manager
Nestlé Purina PetCare
03.2013 - 08.2015
- Reversed six-year decline in NZ consumer awareness of the Pro Plan brand. Increased awareness metric by 10 points through optimisation of digital communication strategy
- Project Leader for website development and management of new Pro Plan NZ website
- Reviewed, edited and approved all website multimedia content
- Led brand activation of Pro Plan at National Agricultural Fieldays and Auckland Pet & Animal Expo
- Responsible for ongoing content creation and management of website, social media and CRM database campaigns
- Monitored online advertising and social media campaigns to assess success of different strategies and optimise business development strategies
Education
Bachelor of Arts - Japanese, Political Studies
University of Otago
Dunedin, NZ11.2003
Skills
- Interpersonal
- Written and verbal communication
- Copywriting
- Communications strategy
- Stakeholder engagement
- Critical thinking
- Project management and organisational skills
- Media relations
- Cultural competence
- Attention to detail
- Flexible and adaptable
- Collaboration and teamwork
- Internal communications
- Press and media relations
- Crisis management
- Strategic planning skills
Languages
English
Japanese
French
Hobbies and Interests
- Writing
- Travel
- Movies
- Music
- Sport
- Yoga
- Reading
Timeline
Senior Communications Advisor
Health New Zealand | Te Whatu Ora
08.2023 - Current
Freelance Copywriter & Editor
Self-employed
01.2023 - 07.2023
Academic Researcher
Dr Michelle Penelope King
11.2020 - 07.2023
Director of Communications and Marketing
The Culture Practice
11.2020 - 12.2022
Brand Manager
Asaleo Care
07.2016 - 08.2018
Assistant Brand Manager
Nestlé Purina PetCare
03.2013 - 08.2015
Bachelor of Arts - Japanese, Political Studies
University of Otago
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