Summary
Overview
Work History
Education
Skills
Languages
Hobbies and Interests
Timeline
Generic

Carmel Clarkin

Milford

Summary

Experienced communications expert with a proven record of excellence across internal and external communications. Adept at applying critical thinking to solve problems and deliver trusted specialist knowledge and advice. An exceptional writer, skilled at crafting clear and concise messaging across a variety of platforms and mediums. Driven by an inherent curiosity to understand the needs and perspectives of others in order to build genuine, meaningful connections. Skilled in working under pressure and adapting to new situations and challenges. Expert knowledge of Diversity, Equity and Inclusion (DEI) with proven development of thought leadership and communication strategies across specialist DEI subjects.

Dynamic Communications Manager with [Number] years of experience leading strategic marketing initiatives. Proven to conduct market trend analysis and identify relevant messaging. Works independently with no supervision or in collaborative settings.

Overview

12
12
years of professional experience

Work History

  • Employers between 2003-2012 include the New Zealand Herald, NZ Listener magazine, Education First (EF) international education company and Japan Exchange and Teaching (JET) Programme (Kuwana, Japan).

Senior Communications Advisor

Health New Zealand | Te Whatu Ora
08.2023 - Current

Freelance Copywriter & Editor

Self-employed
01.2023 - 07.2023
  • Company Overview: High-quality editing and writing services provided to a global client base spanning New Zealand, the UK and the Middle East. Expertise in corporate content creation and communication.
  • High-quality editing and writing services provided to a global client base spanning New Zealand, the UK and the Middle East. Expertise in corporate content creation and communication.

Academic Researcher

Dr Michelle Penelope King
11.2020 - 07.2023
  • Company Overview: Academic research services provided to workplace culture & inequality expert Dr Michelle Penelope King. Specialist topics include diversity, inclusion, equity, belonging, gender equality, allyship, trust, leadership, organisational culture and the future of work.
  • Academic research services provided to workplace culture & inequality expert Dr Michelle Penelope King. Specialist topics include diversity, inclusion, equity, belonging, gender equality, allyship, trust, leadership, organisational culture and the future of work.

Director of Communications and Marketing

The Culture Practice
11.2020 - 12.2022
  • Developed content for Dr. Michelle Penelope King including thought leadership articles (Forbes), press releases, briefing documents, newsletters, presentations, training modules, cheat sheets, video scripts, how-to-guides
  • Conducted research and reported on key industry insights and competitive analysis to develop client communication strategies
  • Reviewed and edited final copy of all external communications to check and correct spelling, grammar, tone and style
  • Created client DEI toolkit across key topics (belonging, gender equality, allyship, cultural competence, sustainability, inclusive recruitment etc)

Brand Manager

Asaleo Care
07.2016 - 08.2018
  • Developed comprehensive website launch strategy and communication plan to progress five-year plan (2015-2020) to grow Newborn/Infant nappy market share
  • Digital Project Leader for full Treasures website refresh and upgrade
  • Reviewed, edited and approved all website multimedia content
  • Led new initiatives to increase online engagement - launched new week-by-week pregnancy tracker, online product sampling, digital video and social influencer campaigns
  • Managed brand activation of Treasures at Auckland Baby Show 2016-2018

Assistant Brand Manager

Nestlé Purina PetCare
03.2013 - 08.2015
  • Reversed six-year decline in NZ consumer awareness of the Pro Plan brand. Increased awareness metric by 10 points through optimisation of digital communication strategy
  • Project Leader for website development and management of new Pro Plan NZ website
  • Reviewed, edited and approved all website multimedia content
  • Led brand activation of Pro Plan at National Agricultural Fieldays and Auckland Pet & Animal Expo
  • Responsible for ongoing content creation and management of website, social media and CRM database campaigns
  • Monitored online advertising and social media campaigns to assess success of different strategies and optimise business development strategies

Education

Bachelor of Arts - Japanese, Political Studies

University of Otago
Dunedin, NZ
11.2003

Skills

  • Interpersonal
  • Written and verbal communication
  • Copywriting
  • Communications strategy
  • Stakeholder engagement
  • Critical thinking
  • Project management and organisational skills
  • Media relations
  • Cultural competence
  • Attention to detail
  • Flexible and adaptable
  • Collaboration and teamwork
  • Internal communications
  • Press and media relations
  • Crisis management
  • Strategic planning skills

Languages

English
Japanese
French

Hobbies and Interests

  • Writing
  • Travel
  • Movies
  • Music
  • Sport
  • Yoga
  • Reading

Timeline

Senior Communications Advisor

Health New Zealand | Te Whatu Ora
08.2023 - Current

Freelance Copywriter & Editor

Self-employed
01.2023 - 07.2023

Academic Researcher

Dr Michelle Penelope King
11.2020 - 07.2023

Director of Communications and Marketing

The Culture Practice
11.2020 - 12.2022

Brand Manager

Asaleo Care
07.2016 - 08.2018

Assistant Brand Manager

Nestlé Purina PetCare
03.2013 - 08.2015

Bachelor of Arts - Japanese, Political Studies

University of Otago
Carmel Clarkin