CAROLINE GREYVENSTEIN

Web Wonks - The Creative Web Analytics Company, a leading web analytics and digital marketing agency in New Zealand.

As a Project Manager for the Insights Team at Web Wonks, I am a key driver in delivering sound digital strategies and relevant analysis to generate leads and revenue for clients through smart online advertising campaigns. This role requires a range of "person to person" skills, including clear communication and the ability to prioritize work.

Client Relationship Leadership: I maintain and grow relationships with clients by delivering on their business objectives through strong communication and relationship building. I am responsible for managing a book of 22-25 clients.

Comprehensive Project Management: I manage the full lifecycle of digital marketing projects for my clients. Project management is the single biggest aspect of the job. I ensure projects are delivered on time and maintain the "Committed Future Work" (CFW) number for my client book.

Strategic Performance Optimization: I develop and manage detailed project plans. I interpret data from tech platforms like Google and Meta to provide valuable insights to clients, ensuring the right mix of tasks in their project plan to achieve the best return.

Cross-functional Team Leadership: I collaborate with internal teams, including the Insights and Sales Traffic Controllers, and have a weekly WIP (Work In Progress) meeting with my team. I use internal tools like the Romulus app to manage tasks, timesheets, and project communications.

Operational Efficiency & Value Delivery: My work is driven by the company motto "always impart value," and I am expected to understand what "value" means to each individual client. I use discretion to determine when to perform extra work as good customer service and when to quote for a one-off job.

Sources

• Company Overview: https://idigital.co.nz/
• As a Senior Digital Marketing Account Manager at iDigital, I play a pivotal role in managing and enhancing client relationships, aligning digital strategies with business objectives to drive measurable success.
• Manage 50+ clients, onboarding of new clients & the production of the team.
• Client Relationship Leadership: Spearhead client relationship management, fostering strong, trust-based partnerships and consistently aligning digital marketing strategies with each client's unique business goals to drive exceptional results.
• Comprehensive Campaign Management Lead the full lifecycle of digital marketing campaigns (SEM, AdWords, and social media initiatives) with the team of experts, however, solely managing SEO.
• Consistently delivers measurable results that results in client satisfaction.
• Strategic Performance Optimization: Champion continuous improvement by regularly evaluating campaign performance, implementing strategic enhancements, and providing data-driven insights that elevated client outcomes.
• Cross-functional Team Leadership: Orchestrate collaboration across cross-functional teams, ensuring seamless delivery of high-impact digital marketing solutions that exceeded client expectations and drive business growth.
• Operational Efficiency & Upselling Success: Streamlined team production by implementing Trello, training the team, and managing all client tasks and deadlines, significantly improving operational efficiency.
• Successfully reduced the total overdue invoices from $120,000 to $50,000 over a six-month period through proactive strategic planning and consistency.

• Company Overview: https://www.pixi.co.nz/
• As Pixi's Digital Producer, I thrive in a highly creative environment, overseeing the production of diverse digital media projects, including videos, websites, and online advertising.
• I take charge of generating innovative concepts, delivering accurate cost estimates, and ensuring content aligns with client specifications.
• My role involves building and maintaining strong client relationships, managing expectations, and keeping clients informed about campaign progress.
• Collaborating closely with project directors and leading a multidisciplinary team, I ensure that all deliverables adhere to brand guidelines and meet the client's vision.
• Additionally, I proactively address any issues and meticulously monitor budgets to ensure successful project completion.
• Supervised the production of digital media, ensuring alignment with client vision and brand guidelines.
• Generated innovative design concepts and provided accurate cost estimates for digital projects.
• Cultivated strong, long-term relationships with clients, consistently managing expectations and satisfaction.
• Collaborated with project directors to maintain workflow, documentation, and design standards.
• Led a team of developers, designers, and strategists, ensuring seamless execution and delivery of projects.

• Company Overview: https://www.limeevents.co.nz/
• Joined a small team as a Senior Events Manager where I was responsible for overseeing events from start to finish.
• My job responsibilities included developing creative ideas to enhance event success, coordinating with vendors and service providers, developing marketing strategies, creating programs and budgets according to customer requirements, managing guest lists and registrations, arranging audio-visual equipment, and monitoring event activities to ensure compliance with regulations and satisfaction of participants.
• Worked with sponsors and committees to plan events and distributed surveys to measure their success.
• Note: I was made redundant during Covid19 due to visa INZ restrictions. Employer wasn't allowed to reduce my weekly hours.
• Deliver projects on time, within budget, and exceeding client expectations.
• Prepare by understanding client needs and background before first contact.
• Meet clients as outlined in contracts.
• Prepare agendas, take minutes, and manage registrations for meetings.
• Keep project budgets on track and files updated throughout.
• Follow Lime & Soda's health and safety guidelines and project processes.
• Maintain and build relationships with suppliers; handle quotes, negotiations, and contracts.
• Source and manage casual event staff.
• Create detailed run sheets and conduct 'human checks' with the Director.
• Oversee event setup, on-site management, and teardown.
• File all project documentation and attend client debrief meetings.

• Company Overview: https://www.bloomberg.com/
• Heading the Events function for South Africa, Africa & UAE, reporting in to the London Head Office.
• Managing all associated decision making, budgets and deadlines.
• Notably have played a pivotal role on events involving Michael Bloomberg (Mayor of New York and company founder) and President Jacob Zuma - as a member of the Global Events Team.
• Heads the Events function for South Africa, Africa & UAE, reporting to the London Head Office, with notable experience on events involving Michael Bloomberg and President Jacob Zuma.
• Responsible for decision making, budgets and deadlines, and ensuring attendance and presence at major industry events and trade shows.
• Managed the "African Outlook" event with Bloomberg, Zuma, and the Mayor of Johannesburg, Mpho Franklyn Tau, as a member of the Global Events Team.

• Company Overview: https://www.jse.co.za/
• Creating, motivating for, managing and coordinating events for the JSE - showcasing client enterprises, promoting the JSE in the industry, public relations, sponsorships, etc.
• Maintaining the utmost professionalism, quick turnaround, world-class service as a JSE representative and in dealing with South Africa's blue chip corporations at "C" level.
• As the Events Manager for the JSE, I was responsible for creating, managing, coordinating and motivating events that showcased client enterprises.
• Promoted the JSE, handled public relations, sponsorships and interacted with blue chip corporations at "C" level.
• Pioneered the revamp of the JSE Showcase format, initiated the showcase brochure.
• Built CEO level relationships with JSE listed companies.
• Initiated the myShare Day event in partnership with Core Group, which was featured on SABC 3 and 5FM radio.
• Managed British Prime Minister, David Cameron's visit to the JSE in 2011 with only 2 days' notice.
• Worked with a range of clients including ABSA, Webber Wentzel, FNB, and Nedbank.

• Company Overview: https://en.wikipedia.org/wiki/Bond_Exchange_of_South_Africa
• Filling a range of marketing, communications and events functions in support of the Marketing team, with strong focus on the BESA Ambassador's Club and related events.
• At the end of 2008 BESA merged with the JSE and the above position was created by the EXCO.
• Filled marketing, communications, and events functions to support the Marketing team, with a focus on BESA Ambassador's Club and related events.
• Achievements include producing four scrapbooks for BESA, detailing the organisation's history.
• Securing Alan Knott-Craig to give a talk based on his book.
• BESA merged with the JSE at the end of 2008.