Caryn Lim

Strategically led the planning, marketing, and delivery of NZDA’s nationwide education and professional development events.

Responsible for designing and executing high-profile programmes that enhanced brand reputation, member engagement, and industry partnerships.

Conceptualised and delivered over 25 Continuing Professional Development (CPD) and Professional Development Plan (PDP) events per year, strengthening NZDA’s position as a leader in dental education.
Developed and executed multi-channel marketing campaigns (email marketing, social media, website updates) to promote events and programmes, driving a 15% increase in event registrations and online engagement.

Managed end-to-end event production, including venue sourcing, speaker engagement, event marketing, on-site logistics, and post-event reporting, consistently achieving 95%+ satisfaction ratings from delegates and sponsors.
Strengthened stakeholder and sponsor relationships, resulting in $100k+ in sponsorship revenue and collaborative partnerships for flagship events and young dentist initiatives. Produced high-impact marketing collateral and event communications, ensuring alignment with NZDA’s brand identity and maintaining a consistent tone across all platforms.
Oversaw budgeting and financial management for events and programmes, maintaining accuracy and accountability across $500k+ in annual event revenue and expenses.
Directed the Young Dentist Programmes, implementing marketing strategies to support membership retention post-graduation and enhancing NZDA’s engagement with emerging professionals.
Coordinated major recruitment campaigns, such as the First Year House Surgeon Recruitment Process, in collaboration with Te Whatu Ora Employers—streamlining communication and ensuring nationwide coverage.
Led content creation and publication of the NZDA Employers’ Guide and sponsored Yearbook, enhancing the organisation’s visibility and providing valuable industry resources.
Developed and delivered mentorship and observation programmes, promoting NZDA’s commitment to supporting young professionals through structured learning and networking opportunities.

Drove membership engagement through targeted marketing and high-quality event experiences.

Planned and coordinated 50+ education events annually, including in-person conferences, workshops, and webinars, ensuring flawless execution and alignment with NZDA’s strategic goals.
Executed targeted marketing campaigns via email newsletters, social media platforms, and direct communications, increasing course enrolment by 20% and driving up attendance at key events.
Produced compelling content for promotional materials, event websites, and digital communications, ensuring clear calls-to-action and optimised member engagement.
Liaised with external education providers, sponsors, and industry stakeholders to create and deliver value-driven educational experiences, resulting in a 30% increase in sponsorship renewals and repeat event partnerships.
Managed CRM databases and event registration platforms, ensuring accurate data management and leveraging analytics to refine future marketing strategies.

Delivered tailored communications and support to a cohort of over 230 students in NZDA’s Certificate and Introduction to Dental Assisting courses, fostering positive learning outcomes and strengthening NZDA’s reputation for excellence in education delivery.
Oversaw the creation and distribution of course resources and learning materials, collaborating with facilitators and workplace supervisors to ensure alignment with course objectives and learning outcomes.

• Preparing contracts according to client’s requirements and concluding accurate agreements
• Managing numerous events ensuring all function sheets are accurate and sent in timely manner
• Accuracy is vitally important to ensure no mistakes in conveying the requirements
• Producing Board Figures Report every morning to Sales manager and Revenue manager with accurate revenue resources
• Attend training programmes and meetings as directed to constantly improve skills and knowledge
• Conducting informative site inspections with organizers and facilitators
• Building relationships with clients and develop an understanding of their needs and requirements and providing solutions to match
• To liaise, support our operations team, and effectively look after organizers and their onsite requirements
• Trustworthy and reliable while reflecting on the end to end process management of the role
• Database entry on ANAIS website for major bookings
• Obtaining and action all the enquiries from Meeting Broker website
• To ensure successful events and thus secure repeat businesses
• Coding invoices and solving any corrections with supplier directly
• To ensure all deposits are received, following up with clients’ feedback or remaining payments

• Participating in business development and sales activity
• Conducting informative site inspections and menu tastings with organizers and facilitators
• Preparing banquet event orders in a timely manner
• Building relationships with clients and develop an understanding of their needs and requirements and providing solutions to match
• To liaise, support and effectively look after organizers and their onsite requirements
• To ensure successful events and thus secure repeat business
• To ensure all deposits are received and full payment paid in accordance with contract terms