Catherine Dilly

AA Insurance
AA Insurance is NZ’s most trusted and preferred general insurer. Over my tenure I have held brand & media focused roles which have required me to adapt to the growth and change in the organisation.
Roles

Marketing Manager - Brand and Media (previous roles, Brand and Marketing Team Leader and Brand and Sponsorship Specialist)
Responsibilities

• $12M portfolio budget responsibility
• Leadership of a team of 6 FTE
• Overseeing planning & production of all brand advertising
• Brand development and guardianship
• Negotiation, measurement and activation of sponsorship and community partnerships.
• Overseeing campaign development and measurable outcomes
• Supporting HoD with brand and paid media strategy development
• Evolution and optimisation of Live a Little Freer brand platform
• Department operational responsibilities - risk, governance, budget and annual planning
• Media planning and optimisation across all media channels
• Supporting HoD with management of agency and sponsorship relationships

Key achievements & outcomes

• Built a high performing culture in direct team resulting in a team engagement score increase from 75% in 2020 to 90% in 2022.
• In partnership with the HoD, developed the strategy that resulted in a shift from #3 to #1 preferred general insurer - sustained 12 quarters running.
• Lifted brand recognition scores to reach NZ norms and above
• First business in New Zealand to test Google AI tool, Performance Max. Result: Reduction in costs per application of 64%, lifting applications from digital media by 12% and reduction in manual handling time by 33%.
• Negotiation and onboarding of Eden Park, Variety-the children’s charity sponsorship and various media partnerships
• Led the strategy for the Big Little Sponsorship community programme and have overseen teams run the programme for the last 6 years.
• Selected to be part of a cross functional group of operational leaders to manage a monthly business results pack to track business performance for the c-suite.

Jasmax New Zealand
Jasmax is an award-winning architectural, interiors, landscape & urban design practice.
Responsibilities:

• Reporting into the Managing Director,I worked across brand, marketing & communications while a permanent team was recruited.
• PR - identifying and managing new opportunities to enhance the profile and awareness of Jasmax.
• Business Development - supporting directors in the development, coordination of RFI’s and RFP’s to win new business
• Budget responsibility and coordination
• Management of awards entries, including the successful awards entry for the Breathe urban design competition
• Assisted with onboarding of new Marketing Communications Manager

IAG New Zealand
IAG is New Zealand’s largest general insurer.
Responsibilities

• Working with agencies and internal teams to deliver BTL elements of the ‘Need 2 Know campaign’ designed to educate consumers about the changes to Home Insurance in New Zealand.
• Management of the ‘Know Your Home’ internal communications programme.

Monitise UK
Monitise was a technology company delivering mobile banking, payments and commerce networks.

Responsibilities:

• Development and delivery of marketing plans, campaigns and proposition development
• End-to-end management of events and conferences.
• Liaising with external agencies and internal stakeholders to produce collateral.
• In partnership with Communications Director, management of all internal and external communications
• Briefing PR agencies, drafting press releases, opinion pieces, FY results and internal communications
• Management of awards entries, creating briefing packs for senior spokespeople and producing monthly reports for the Executive Leadership Team.
  
  Key Achievements:
• Worked with the CEO on 2011 UK Entrepreneur of the year award entry and associated PR when he received the award.
• Lead communication approach for Half Year Financial Results
• Organised approach for the biggest mobile event in the world, Mobile World Congress in Barcelona