Cecil Liu
Auckland
Summary
A dynamic and results-driven professional with a strong background in marketing and finance. Proven ability to thrive in diverse environments and industries, with experience spanning finance, marketing, banking, tourism, and real estate across three countries. Skilled in financial analysis, marketing strategy, and customer relationship management. Excellent teamwork, stress management, problem-solving, and language abilities with a legal full-time work visa.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Property Manager
Vmax Ltd
03.2024 - Current
- Handled tenant complaints promptly and appropriately, calling in repairmen, and other support services.
- Maintained positive landlord-tenant relationships, ensuring clear communication and prompt resolution of any disputes.
- Completed final move-out walk-throughs with tenants to identify required repairs.
- Conducted regular property inspections, identifying areas for improvement and proactively addressing potential safety hazards.
- Oversaw lease agreements from inception to termination, ensuring compliance with local regulations and protecting the interests of both landlords and tenants.
- Maintained original leases and renewal documents in digital and hardcopy format for property management office.
- Increased property occupancy rates by effectively marketing available units and conducting thorough tenant screenings.
- Maintained operational facilities attractive to potential tenants by organizing regular maintenance, major repairs, and capital improvement projects.
- Coordinated with legal counsel to resolve tenant disputes.
Specialist in Audit & Assurance Department
Deloitte China
06.2021 - 02.2024
- Conducted financial analysis of global capital markets
- Commissioned and undertook market research to identify opportunities for audit services
- Participated in the publication of promotional materials for IPO listing audit engagements
- Enhanced brand awareness and managed marketing initiatives
- Participated in major online and offline conferences.
- Developed strong client relationships through consistent communication and attentive service.
- Maintained current understanding of market conditions, compliance standards and best practices.
- Organized large-scale events, ensuring seamless execution of logistics, registration, catering, and venue management.
- Gathered, organized and input information into digital database.
- Collected, arranged, and input information into database system.
Consumer Finance Department Loan Manager
Bank of China
09.2020 - 05.2021
- Approved customer loan applications, ensuring compliance with regulations
- Conducted credit analysis, compliance reviews, and risk assessments
- Advised clients on optimal loan options, improving customer satisfaction and loyalty
- Acquired business customers, managing mortgage loans totaling over $60 million.
- Enhanced customer satisfaction with timely and accurate loan assessments, providing clear communication throughout the process.
- Reduced loan processing time by implementing efficient workflow management systems.
- Maintained a strong understanding of market trends and competitor offerings, allowing for the strategic positioning of products to attract new customers while retaining existing ones.
- Negotiated favorable terms with borrowers during loan restructuring processes, improving repayment success rates.
- Improved loan approval process efficiency by streamlining documentation and application procedures.
- Optimized credit decisioning processes using data-driven analysis techniques to better assess borrower risk profiles accurately.
- Assessed loan portfolios for compliance with underwriting policies.
- Negotiated loan terms and conditions with customers to secure best deal.
- Researched and updated industry knowledge on changing legislation and regulations.
Operations Manager
Goldmate Group
12.2017 - 08.2020
- Provided overseas transfer services and managed bulk exchange trading and account operations
- Controlled compliance risk and maintained key accounts
- Provided investment advice and marketed investment products
- Nurtured key relationships both internally and externally.
- Supervised operations staff and kept employees compliant with company policies and procedures.
- Empowered employees to take ownership of their responsibilities, leading to increased accountability and improved performance outcomes.
- Enhanced customer satisfaction by establishing clear communication channels and addressing concerns promptly.
- Analyzed and reported on key performance metrics to senior management.
Operation and Marketing Assistant
IJET Ltd
01.2017 - 12.2017
- Developed and implemented marketing and communications strategies
- Supported operations including data entry and online reservation
- Managed supplier relationships and collected customer feedback
- Created and managed content for social media channels.
- Created engaging content for Pinterest, Facebook, and Instagram.
- Contributed to weekly team meetings, brainstorming sessions and staff appraisals.
- Input new data, updated old records and cross-checked information to keep marketing database up-to-date.
- Increased brand awareness by implementing targeted marketing campaigns and social media strategies.
- Collected, analyzed and summarized data and trends to provide marketing tracking and research.
- Improved website traffic, monitoring analytics data to inform adjustments to content strategy and search engine optimization efforts.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Enhanced overall marketing strategy by providing detailed reports on campaign performance and recommending data-driven adjustments for improvement.
Education
Master of Arts - Marketing
Auckland University of Technology
Auckland01.2018
Bachelor of Arts - Finance
University of Technology Sydney
Sydeny 09.2013
Skills
- Problem Solving
- Flexibility
- Communication
- Organization
- Critical Thinking
- Collaboration
- English, Maori, Japanese, Chinese
- Customer service-focused
- Administrative Support
- Business Development
- Microsoft Office
- Decision-Making
- Operations Management
- Sales and Marketing
- Market Tracking
- Financing Coordination
- Video Surveillance
Websites
Certification
CFA ESG Exam Candidate
Timeline
Property Manager
Vmax Ltd
03.2024 - Current
Specialist in Audit & Assurance Department
Deloitte China
06.2021 - 02.2024
Consumer Finance Department Loan Manager
Bank of China
09.2020 - 05.2021
Operations Manager
Goldmate Group
12.2017 - 08.2020
Operation and Marketing Assistant
IJET Ltd
01.2017 - 12.2017
Master of Arts - Marketing
Auckland University of Technology
Bachelor of Arts - Finance
University of Technology Sydney
CFA ESG Exam Candidate
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