CHEN SHEN

As a Product Manager for a functional food supplement brand, lead end-to-end product development, from R&D and testing to manufacturing. Demonstrate strong cross-departmental collaboration and effective communication with suppliers, ensuring successful project outcomes.

• Product development: Spearheaded the ideation, research, and formulation of functional food products, demonstrating a keen understanding of market trends and consumer preferences.
• Project management: Executed projects with precision, employing strategic backward planning to ensure timely product launches and meticulous coordination with suppliers and manufacturing partners.
• Post-launch Product Management: Utilize market feedback and manage product lifecycle.
• Effectively managed multiple projects concurrently,showcasing exceptional project and time management skills in high-pressure situations

Specializing in NPD, lead the creation of diverse low-carbs bakeries and snacks coordinating with factories for successful production. Manage products for live-selling, ensuring cost-effectiveness, and adhering to legal and regulatory standards.

• Development of over a dozen low-sugar, low-carbs bakeries and dessert formulations, and brought to market through effective collaboration with factories.
• Lead the rapid development of live-selling products, meeting market demands and significantly contributing to the company's sales strategy.
• Ensuring compliance with product labelling content and promotional materials, contributing to legal and regulatory conformity.