CHLOE XU
Howick,Auckland
Summary
Team Leader experienced in directing activities of workgroup. Develops strategies, provides training, sets goals and obtains team feedback. Excellent interpersonal and communication skills. Big picture focus with excellence in communicating goals and vision to succeed. Eager and open to acquiring new knowledge. Attention to details. Problem solver, and consensus builder.
Overview
3
3
years of professional experience
Work History
Full-Time Direct Marketing Team Leader
Home Synergy Ltd T/A HRV East Auckland
01.2023 - Current
- Led team in direct marketing efforts, with a focus on customer relationship management (CRM) and brand development
- Utilized Chinese social media platform WeChat and The RED Book to expand customer base, generate resources, and increase considerable profits for company without any costs. Increased adhesion with Chinese customers
- Authored and published over 60 articles on WeChat official account, and created seasonal promotions to promote organizational activities, resulting in addition of hundreds of followers
- Monitored team performance and provided constructive feedback to increase productivity and maintain quality standards.
- Established strong brand image for HRV across Chinese market.
Part-Time Direct Marketer
Home Synergy Ltd T/A HRV East Auckland
07.2021 - 01.2022
- Developed and maintained positive communication and relationships with HRV customers. More than three years of experience in maintaining customer relationships
- Implemented targeted marketing campaigns to promote HRV products and services
- Collaborated with marketing team to strategise and expand customer base.
Model & Promoter
InStore, Queen Street
03.2021 - 01.2022
- Modeled for InStore, a Korean clothing store, and Miracle Entertainment, contributing to successful marketing campaigns
- Conducted promotional activities for various products for Future-Way in Auckland.
- During my time as a model, I offered on-site clothing matching suggestions to customers, fostering strong relationships with them, which ultimately led to their satisfaction and purchase of the products I recommended.
Market Planning & Promotion
NZMA Honey & RED
03.2021 - 06.2021
- Collaborated with influencers on The RED Book to promote NZMA Honey products
- Conducted market planning and product photography, contributing to the successful launch of new honey product.
Education
Master of Marketing -
The University of New South Wales
Sydney, NSW12.2023
Bachelor of Marketing & Management -
The University of Auckland
Auckland, NZ12.2021
High School Diploma -
Westlake Girls High School
North Shore, NZ12.2018
Skills
- Teamwork and Collaboration
- Problem-Solving
- Attention to Detail
- Team motivation
- Musical Proficiency: Acoustic Chinese lute Certificate level 10, with expertise in playing 4-stringed Chinese lute
- Swimming: Over six years of professional training with participation in official competitions and achievement of medals
- Graphic Design and Photography: Proficient in Photoshop, photography, and art design, possessing adeveloped aesthetic sense
- Software Proficiency: Skilled in Microsoft Office Suite, particularly Excel Familiar with Python, SPSS, and Mathematica
- WeChat Marketing: Proficient in writing articles for WeChat official accounts, contributing to successful marketing campaigns
- CRM Management: Experienced in using CRM management systems to establish marketing campaigns and generate reports
- Strong Work Ethic: Demonstrates strong sense of responsibility and serious work attitude
- Residency and Cultural Experience: Currently holding resident visa, with nine years of experience living in New Zealand, providing deep understanding of local culture and market dynamics
Languageskills& Interests
Acoustic Chinese lute Certificate level 10, with expertise in playing the 4-stringed Chinese lute., Over six years of professional training with participation in official competitions and achievement of medals., Proficient in Photoshop, photography, and art design, possessing a developed aesthetic sense., Skilled in Microsoft Office Suite, particularly Excel. Familiar with Python, SPSS, and Mathematica., Proficient in writing articles for WeChat official accounts, contributing to successful marketing campaigns., Experienced in using CRM management systems to establish marketing campaigns and generate reports., Demonstrates a strong sense of responsibility and a serious work attitude., Currently holding a resident visa, with nine years of experience living in New Zealand, providing a deep understanding of the local culture and market dynamics.
References
- Jiankang Zhu, Director, ZHEJIANG KANGAN IMPORT AND EXPORT CO.LTD, +0086 573 80770929
- Camille Zuo, Administration and Operations Manager, HRV East Auckland, 739 Chapel Road, Dannemora, Auckland, 2016, 021 256 4508
- Chris Yu, Sales Manager, HRV East Auckland, 739 Chapel Road, Dannemora, Auckland, 2016, 027 643 8125
Languages
Chinese (Mandarin)
Native or Bilingual
English
Full Professional
Timeline
Full-Time Direct Marketing Team Leader
Home Synergy Ltd T/A HRV East Auckland
01.2023 - Current
Part-Time Direct Marketer
Home Synergy Ltd T/A HRV East Auckland
07.2021 - 01.2022
Model & Promoter
InStore, Queen Street
03.2021 - 01.2022
Market Planning & Promotion
NZMA Honey & RED
03.2021 - 06.2021
Master of Marketing -
The University of New South Wales
Bachelor of Marketing & Management -
The University of Auckland
High School Diploma -
Westlake Girls High School
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