Summary
Overview
Work History
Education
Skills
Accomplishments
Languages
Interests
Timeline
Generic

Chris Lim

Auckland

Summary

Professional with extensive experience in founding and managing businesses, demonstrating exceptional leadership and strategic planning capabilities. Proven track record in creating and implementing effective business strategies, fostering team collaboration and driving growth. Known for adaptability and results-focused approach, excelling in dynamic and fast-paced environments.

Overview

19
19
years of professional experience

Work History

Director

Maraca
01.2018 - 12.2024
  • Developed and implemented innovative business strategies to enhance market presence.
  • Established operational frameworks to streamline processes and improve efficiency.
  • Analyzed market trends to identify growth opportunities and inform decision-making.
  • Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth.
  • Spearheaded initiatives focused on customer satisfaction, enhancing brand loyalty and engagement.
  • Delivered exceptional customer service by addressing client concerns promptly and effectively resolving issues.
  • Created and monitored promotional approaches to increase sales and profit levels.
  • Ensured compliance with industry regulations while maintaining ethical business practices at all times.
  • Expanded the company''s geographical reach, opening new markets and increasing profitability.
  • Negotiated favourable contracts with suppliers, reducing costs while maintaining product quality.
  • Maximized profitability, carefully managing budget allocations and cutting unnecessary expenses.
  • Led company through successful rebranding effort, refreshing brand image to appeal to broader audience.
  • Developed innovative sales and marketing strategies to facilitate business expansion.
  • Maintained P&L and shouldered corporate fiscal responsibility.

Showroom Manager

Bang & Olufsen
05.2015 - 12.2017
  • Led sales team to achieve monthly targets through strategic training and performance management.
  • Conducted regular performance reviews, providing constructive feedback to drive individual and team success.
  • Managed showroom inventory, ensuring optimal product availability and attractive displays for customers.
  • Increased showroom sales by implementing effective sales strategies and maintaining strong customer relationships.
  • Championed the use of CRM software within the sales team to effectively track leads, manage client relationships, and analyze valuable data for informed decision making.
  • Liaised with marketing team to identify and develop sales and promotional events.
  • Collaborated with upper management to implement continuous improvements and exceed team goals.
  • Resolved problems with high-profile customers to maintain relationships and increase return customer base.

Senior Retail Manager

COACH
11.2013 - 05.2015
  • Led a high-performing team to achieve sales targets and enhance customer satisfaction.
  • Analyzed market trends and consumer preferences to inform inventory management decisions.
  • Collaborated with cross-functional teams to execute promotional campaigns that drove foot traffic and sales growth.
  • Fostered a positive workplace culture focused on teamwork, accountability, and professional development opportunities for staff.
  • Implemented loss prevention strategies to minimize theft incidents significantly impacting bottom-line results.
  • Optimized store layout for efficient customer flow, improving overall shopping experience and maximizing sales potential.
  • Evaluated competitor offerings regularly to ensure our product mix and pricing strategies remained competitive in the marketplace.
  • Increased store revenue by implementing effective sales strategies and training staff on customer engagement techniques.
  • Conducted regular performance reviews for staff members, providing constructive feedback and coaching to drive professional development.
  • Effectively allocated tasks during high-traffic times to keep operations running smoothly and employees focused.
  • Promoted business' development by building and maintaining relationships with new clients.

Retail Manager

YooBee Ltd (formerly known as MagnumMac)
02.2009 - 10.2013
  • Directed daily operations to enhance customer service and improve store efficiency.
  • Analyzed sales data to identify trends, driving strategic initiatives for inventory management and merchandising.
  • Collaborated with upper management to establish long-term business goals aligned with corporate objectives.
  • Managed inventory control processes to restore back stock, control costs, and maintain sales floor levels to meet customer needs.
  • Evaluated employee performance regularly provided constructive feedback coaching opportunities improvement recognition outstanding achievements.
  • Reduced shrinkage levels by closely monitoring security measures, conducting staff training, and implementing loss prevention initiatives.
  • Increased average transaction value by upselling products, promoting add-ons, and cross-selling complementary items.
  • Enhanced customer satisfaction through training staff on exceptional customer service practices and conflict resolution techniques.
  • Reported issues to higher management with great detail.
  • Implemented business strategies, increasing revenue, and effectively targeting new markets.

Store Manager

Rodd & Gunn New Zealand Ltd
09.2007 - 12.2008
  • Led team in achieving sales targets through effective inventory management and customer engagement strategies.
  • Streamlined store operations by implementing best practices for staff training and development.
  • Enhanced customer satisfaction by resolving issues promptly and maintaining high service standards.
  • Cultivated positive work environment by fostering teamwork and motivating employees towards shared goals.
  • Analyzed sales data to identify trends and adjust merchandising strategies accordingly.
  • Managed visual merchandising to ensure alignment with brand standards and seasonal promotions.
  • Oversaw recruitment, training, and performance evaluations of staff to build a skilled workforce aligned with company values.
  • Conducted regular performance reviews for staff members, providing constructive feedback and opportunities for growth.
  • Set effective store schedules based on forecasted customer levels, individual employee knowledge, and service requirements.
  • Collaborated with other managers to develop company-wide initiatives aimed at improving overall performance across all locations.
  • Maintained open lines of communication with corporate headquarters, sharing pertinent information about store performance and requesting support when needed.
  • Organized special events such as seasonal sales promotions to drive foot traffic into the store and increase sales opportunities.

Senior Sales Consultant

MagnumMac Ltd
08.2005 - 09.2007
  • Established strong client relationships for increased customer loyalty and repeat business.
  • Utilized CRM software to track leads, monitor progress, and maintain accurate records of all client interactions.
  • Met regularly with sales manager to discuss sales strategies and brainstorm new ways to encourage customers to buy.
  • Introduced new products to existing clients, generating additional revenue streams through upselling techniques.
  • Championed a culture of continuous improvement by regularly seeking feedback from colleagues and customers alike.
  • Set and achieved company defined sales goals.

Education

Bachelor of Commerce - Marketing and International Trade

Victoria University
Melbourne, Australia

Ontario Secondary School Diploma -

Canadian International Matriculation Program (CIMP)
Kuala Lumpur, Malaysia

Skills

  • Demonstrate initiative in problem-solving
  • Strong organizational skills
  • Consistent sales growth record
  • Strong commitment to achieving targets
  • Team leadership and management
  • Critical thinking and analysis
  • Collaborative team player
  • Systematic approach to work responsibilities
  • Dedicated and proactive
  • Dependable and trustworthy
  • Well-coordinated operations
  • Strong personal work ethic
  • Confident in tackling new opportunities
  • Eager to acquire new skills
  • Responsive to change
  • Resourceful decision maker
  • Strategic thinking
  • Entrepreneurial and innovative
  • Client engagement
  • Goal setting
  • Business development
  • Entrepreneurial leadership
  • Staff management

Accomplishments

Maraca:

  • Spearheaded nationwide business growth through strategic cold calling, door-to-door outreach and targeted emailing.
  • Expanded distribution channels from retail into hospitality, securing partnerships with hotels and premium venues.
  • Acquired and nurtured high profile clients across corporate and hospitality sectors, enhancing brand visibility and credibility.
  • Established strong market presence both nationally and internationally.
  • Identified new market opportunities and developed go-to-market strategies to increase market share.
  • Consistently met and exceeded ambitious sales targets through disciplined goal setting and execution.
  • Cultivated a robust network of suppliers, brand collaborators and strategic partners to support long-term growth.
  • Reinforced brand integrity through a strong focus on sustainability, design innovation and mission driven values.
  • Successfully turned the business around from loss to profitability.
  • Delivered sustained annual sales growth year over year.
  • Implemented cost control strategies and streamlined operations to improve financial efficiency.


Bang & Olufsen:

  • Successfully achieved a $2 million sales target by the end of the financial year 2017.
  • Cultivated strong relationships with lifestyle and tech editors, architects, PR media, strategic brand partners and interior designers to drive brand awareness and collaboration.
  • Organised and hosted several high impact VIP events to enhance brand positioning.
  • Maintained a curated portfolio of top tier VVIP clientele while expanding the national customer database.


COACH:

  • Consistently delivered outstanding results, achieving store budgets for four consecutive months between January and June 2014.
  • Successfully met two quarterly budget targets since the store's opening in November 2013.
  • Consistently exceeded Average Dollar sales and Key Performance Benchmarks (KPIs).
  • Established strong relationships with fashion editors, bloggers, PR media and celebrities to support promotional efforts and increase brand awareness.
  • Organised and hosted a number of successful VIP events.
  • Maintained an exclusive portfolio of high spending VVIP clientele with ongoing engagement and database management across the country.


YooBee Ltd:

  • Consistently exceeded company benchmarks in gross profit and KPI performance every month.
  • Significantly enhanced team dynamics and store operations, resulting in increased efficiency and performance.
  • Regularly nominated as project and multi-store manager to support underperforming Auckland locations by resolving operational and staffing challenges.
  • Selected to lead sales training for contact center teams, improving customer service and sales capabilities.
  • Recognised as the top performing retail manager in the company for store performance, visual merchandising and brand reputation.
  • Frequently citied as a role model by peers and senior management across the organisation.
  • Proven track record of consistently meeting and exceeding individual and team sales targets.
  • Contributed to shaping a strong company culture aligned with sales standards and expectations.
  • Built and sustained strong relationships with clientele, contributing to long term customer loyalty.


Rodd & Gunn:

  • Consistently exceeded sales targets with strong margins, meeting and surpassing key KPI's and company benchmarks.
  • Significantly enhanced store performance by streamlining team dynamics, operations and processes to drive efficiency and productivity.
  • Demonstrated a proven track record in achieving both individual and team sales goals.
  • Cultivated a strong sales driven company culture aligned with performance standards and expectations.
  • Built and sustained valuable relationships with a loyal clientele base.
  • Successfully turned around the underperforming Takapuna store into a profitable and high performing location.
  • Achieved recognition in multiple internal competitions for top sales performance, KPI achievement and highest average transaction value.
  • Honoured with several "Top Salesperson" awards for outstanding contributions and results.

Languages

English
Native or Bilingual
Malay
Native or Bilingual
Chinese (Cantonese)
Native or Bilingual
Chinese (Mandarin)
Native or Bilingual

Interests

  • Documenting and sharing travel experiences
  • Enjoying the art of baking and pastry-making, experimenting with recipes
  • Gym Workouts
  • Watching Movies and TV Shows
  • Gardening
  • Fashion and Style
  • Interior Design
  • Music
  • I enjoy cooking for friends and family gatherings
  • Photography
  • I like trying new recipes and food trends
  • Road Trips
  • Personal Development and Self-Improvement

Timeline

Director

Maraca
01.2018 - 12.2024

Showroom Manager

Bang & Olufsen
05.2015 - 12.2017

Senior Retail Manager

COACH
11.2013 - 05.2015

Retail Manager

YooBee Ltd (formerly known as MagnumMac)
02.2009 - 10.2013

Store Manager

Rodd & Gunn New Zealand Ltd
09.2007 - 12.2008

Senior Sales Consultant

MagnumMac Ltd
08.2005 - 09.2007

Bachelor of Commerce - Marketing and International Trade

Victoria University

Ontario Secondary School Diploma -

Canadian International Matriculation Program (CIMP)
Chris Lim