CHRIS POOLEY

Company Overview:

The Instillery is an award-winning managed service and managed security provider delivering top-shelf, refined technology to businesses all over New Zealand. Their purpose is to support those with the spirit to dominate digitally by pouring capability into the bloodstream of the business.

Responsibilities & Achievements:

• Part of the ELT team that helped guide the company to a successful merger with an Australian business, providing support for all necessary information required for the sale.
• Hit company revenue and EBITDA targets in the first.
• Increased EBITDA by 10% in the second year.
• Increased MRR in the first year by $45k and more doubled this to $95k in the second year.
• Achieved retention and renewal of our 3 largest contracts totalling in excess of $300k MRR.
• Managed sales forecasting and budgeting processes for financial planning.
• Hired new talent for account managers, directors, and new business teams.
• Presented monthly sales reports to senior management, emphasizing key insights.
• Revamped and streamlined sales processes and pipeline management, enhancing efficiency and reducing turnaround times within the current systems available.
• Coordinated with marketing teams to create promotional materials, campaigns, and pricing models.
• Directed the national sales team, offering guidance on effective sales tactics.
• Managed and sold to a small number of large multinational organizations (20k+ employees) in Australia.
• Negotiated contracts and rebates with vendors and suppliers.
• Identified potential customer industry verticals against our existing customer base, and formulated strategic plans for expansion.
• Monitored and set KPI metrics to ensure the achievement of targets.

Company Overview:

Techbuyer helps businesses maximise their IT budgets by supplying data centre equipment. Techbuyer has decades of experience in buying used enterprise IT equipment and selling new and certified refurbished IT parts and have worked with thousands of organisations worldwide to provide cost-effective solutions.

Responsibilities & Achievements:

• Starting, growing, and training our APAC sales and customer service team.
• Setting and executing a sales growth plan for a 6 year planned growth period.
• Working with HQ Marketing team to establish marketing plans for market penetration.
• Growing our customer base from ~50 existing customers (that were managed from UK previous) to 2000+.
• Launching NZ and AU e-commerce websites.
• Managing and report the P&L for the region.
• Reporting to the Group Board in our UK HQ.
• Part of Global Sales SLT - partaking in quarterly reviews across all regions.
• Assist in the setting up of our APAC distribution centre in Australia.
• Techbuyer helps businesses maximise their IT budgets by supplying data centre equipment. Techbuyer has decades of experience in buying used enterprise IT equipment and selling new and certified refurbished IT parts and have worked with thousands of organisations worldwide to provide cost-effective solutions.
• Grew the sales and customer service team to a team of 10 (including Australia).
• Grow APAC revenue from NZ$1.5m to NZ$7m maintaining a GP margin of 40%+.
• Grew customer based across APAC from ~50 to over 3000+.
• Established a New Business Team, separate from the Account Manager team to solely focus on incoming new customers and their immediate spend (6mths).
• Established key customers across APAC involving multiple billion and million dollar business ranging across vast industries in B2B and B2C field.
• Customers include; EXEO Global ($7bn rev), University of Sydney, Department of Education Victoria, Scape Australia, Ingram Micro, Chelmer, DickerData, 5G Networks.

Responsibilities & Achievements:

• Lead the startup of sales operations in USA, Germany and France.
• Lead the recruitment sales teams leaders and country managers.
• Expand the UK sales team and split into End User and Trade teams.
• Lead the creation of our global customer service team.
• Overseeing a global sales team of 50+.
• Plan and implement sales target-based commission schemes.
• Responsible for all global sales targets for all regions.
• Sitting on the Group Board and key internal SLTs.
• Setting sales strategy and direction globally in line with company financial goals.
• Working with CEO and FD on regional P&L.
• Achieved YoY growth every year for 3 years as Group Sales Director.
• Led the expansion and set up of Techbuyer into USA, Germany and France.
• Managed and achieved sales revenues of over $100m+ globally.
• Led the hiring and training of our global sales team of 50+.
• Joint-led in launching UK (renewed from old one) and USA (new) e-commerce websites.
• Led and launched our internal fully customised internal sales system along with it's continued development. This is a critical system that the global sales team use daily.
• Sold to thousands of SMEs, large private and public entities in over 80 countries.
• Customers include; University of Cambridge, NASA, Samsung, British Telecom and HPE.

Responsibilities & Achievements:

• Leading UK sales and sales team of 15.
• Selling into existing customer base and growing revenue.
• Proactive outreach to new customers to increase customer base.
• Launching and managing the UK e-commerce website.
• Pricing and product management.
• Setting sales targets for the financial year.
• Train sales team across selling, product and systems.
• Achieved YoY growth every year.
• Grew and trained the UK sales team from 2 to 15 people.
• Launched our first e-commerce website.
• Expanded customer base into Asia Pacific and Europe.
• Exceeded $15m in revenue sales from $4m.

Company Overview:

Lloyds Bank plc is a British retail and commercial bank with branches across England and Wales. It has traditionally been considered one of the 'Big Four' clearing banks.

Responsibilities & Achievements:

• Recognised as the youngest Personal Banking Manager in the country.
• Dealing with high-net worth customers, analysing and helping with their personal finances.
• Engage with the Personal Bankers - retail floor, customer facing - to identify customers who need further assistance.
• Analyse and manage debt and consolidation.
• Complete customer account reviews and explain the products and services Lloyds provide that could help them.
• Provide leads to the Private Banking team for high-net worth clients.
• Lloyds Bank plc is a British retail and commercial bank with branches across England and Wales. It has traditionally been considered one of the 'Big Four' clearing banks.
• Hit 'Rookie Target' in first two quarters where target was 50% and 75% of your full target. Achieved 55% and 87% respectively.
• Youngest PBM to achieve first two quarter targets in the North of England.
• Part of the team that achieved number one branch in the Region.

Company Overview:

O2 UK is a British telecommunications services provider. O2 is the UK’s largest mobile network operator, with 31.3 million subscribers as of September 2021.

Responsibilities & Achievements:

• Opening and closing shop in lieu of Manager and Assistant Manager.
• Deputy Store Manager on Sunday's.
• Selling mobile phone contracts to customers based on their needs.
• Upselling and cross-selling appropriate accessories.
• Processing and completed contract agreement and credit checks.
• O2 UK is a British telecommunications services provider. O2 is the UK’s largest mobile network operator, with 31.3 million subscribers as of September 2021.
• Top sales-person in the store every quarter through my entire time with the exception of my first quarter starting.
• Launch the first iPhone - O2 has an exclusive contract in the UK to be the only carrier in the UK selling iPhones.