Christina Magan
Auckland
Summary
With close to two decades of building a career enveloped in sales and sales leadership, across various channels, I have gained in-depth knowledge and experience. Particularly in people leadership, sales coaching, performance management, and executing on strategic initiatives to drive real results for customers and the business. Contributing to an empowered culture, identifying potential within a business, and nurturing professional development, is a true passion of mine. I work pragmatically and enjoy building / maintaining a highly motivated environment. I usually find myself diving into transformational opportunities- maximising outcomes through a focused, uplifting and collaborative approach.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Account Director
Connexa Ltd
09.2023 - Current
- Responsible for developing customer relationships in newly formed partnerships across MNO customers.
- Supported the implementation of new processes and procedures through a customer-centric lense.
- Supported cross-functional teams to deliver strategic client solutions and enhance account performance.
- Developed and maintained strong relationships with key stakeholders to drive business growth.
- Analysed market trends and client needs to inform product development and service offerings.
- Oversaw contract negotiations, ensuring alignment with client objectives and company goals.
- Created and led governance forums to ensure visibility of run rate towards targets and proactive remediation is executed, where required.
- Led 'customer centricity' strategy on behalf of the organisation to drive a customer-first culture.
- Developed and executed strategic account plans to enhance client satisfaction and retention.
Partner Lead
Vital NZ Ltd
06.2021 - 08.2023
- Led strategic direction of Partner Channel segment. Responsible for ~70% of overall annualised billed revenue.
- Responsible for YoY growth outcomes across key partners, identifying areas of focus that saw engagement levels lift, leading to a month-on-month (MoM) increase in pipeline growth and subsequent lift in conversion rates.
- Led acquisition-growth strategy; with a focus on identifying net new business, as well as white space opportunities, amongst existing customer accounts, resulting in +34% of new sales across Q3 & Q4 FY22 and +38% for Q1 & Q2 FY23.
- Transitioned commercials from cost+ model to value-add model. Improving margin percentage points across all product sets.
- Collaborated closely with product and marketing to produce supportive material and workstreams to improve channel experience, leading with the VoC (voice of customer). Key piece of development included our Partner Portal, improving lead generation and order placement, improving channel experience, engagement and sales volume.
- Led strategic initiatives to enhance operational efficiency across multiple departments.
- Developed and implemented process improvements that streamlined workflows and reduced costs.
Channel Development Manager
Westcon Comstor New Zealand
12.2020 - 06.2021
- Responsible for initiating and leading sales enablement activities, including go-to-market (GTM) and lead-gen campaigns, technical enablement and education series, and partner programs for high-growth vendors.
- Set sales, marketing & operational KPIs for direct and indirect reports that contributed towards partner results.
- Oversaw operational excellence to improve order process & inventory turn around, increasing sales outcomes.
- Led Acquisition Development and growth, with a QoQ uplift of +16% ($24.2M).
- Responsible for representing the business by leading recurring governance meetings & Business Plan Reviews with key vendor stakeholders across ANZ.
- Cyber security and onsite storage solution selling across partner pipeline.
National Acquisition Sales Manager – Small & Medium Enterprise (SME)
Vodafone New Zealand
06.2019 - 11.2020
- Rebuilt the SME acquisition team, transforming it from a disengaged group to become a top-performing, collaborative team within the entire SME segment. Achieving YoY sales growth by +236% across mobile, fixed and Vodafone One Business solutions.
- Improved sales hygiene practises and ensured sales coaching was given on a regular basis.
- Responsible for the SME KPIs via channel, including Retail, Digital and Telesales.
- Oversaw the development, execution & monitoring of GTM campaigns resulting in uplift across lead-gen through to conversion % rates, across the channels, for all products and services.
- Led teams through the initial stages of Covid-19. Ensuring welfare of our people and their whanau were at the forefront, as well as those of our customers.
- Worked cross-functionally with Marketing and Product to enable development of channel appropriate solutions and services. Leading to uplift in cross-sales in mobile and fixed.
Central Region Small Business Manager
Vodafone New Zealand
06.2015 - 05.2019
- Indirect and direct channel management across Franchisees, Retail and Business Development.
- Strategically executed a key grwoth initiative of a specified channel role- ‘Business Specialist’ across all retail stores in the Lower North Island region.
- Led digital capability initiatives for our sales teams, lifting sales conversion by 37% across channels in the region.
- Awarded ‘Top Business Development Team’ in the country for Vodafone SME consecutively, for FY18 & FY19.
Education
Graduate of BSc H, Nut & Phys - Including BCom 1,100 papers
Massey University
Palmerston North01.2009
Sacred
Skills
- Customer relationship management
- Account relationship management
- Business Development
- Sales Leadership and coaching
- Market intelligence
- Business needs assessment
- Solution selling
- Lead generation
- Interpersonal skills
- Strategic development and execution
- Complex contract negotiations
- CRM software proficiency
- Salesforce software
Websites
Certification
- 2021: 210 Palo Alto cybersecurity certification.
- Pure Storage ‘Introductory sales and solutions’ certification
- 2019: Sales Leadership - Indicator Sales Syndicate
- 2017: Negotiation Skills Workshop – Vodafone NZ
- Leading in the Vodafone Way – Vodafone NZ.
- People Leadership Essentials NZ Certificate in Business (Level 3)
- 2011: Enterprise Sales Academy Certified Sales Professional
VOLUNTARY RESPONSIBILITIES
- Sales Leadership Coach & Mentor: Nominated by SLT to mentor younger employees on business acumen, C level communication, and personal branding.
- Led Sales & Performance Management Coaching workshops to fellow colleagues to improve sales training across sales management.
- Vodafone Mana Wahine Network: Responsible for leading the largest voluntary network in Vodafone NZ.
- Reset the vision & mission for the Network to improve engagement for women.
- Regular Exec updates on KPI tracking & verbatim feedback from members.
- Managed & hosted regular events ranging from keynote speakers, Exec panel discussions and networking events. All to inspire and build relationships across the organisation.
- Business in Retail (BiR) coach: Initiated business sales training and sales coaching to retail sales agents that were looking to develop their sales and solutions skill sets for business customer interactions. Improving BiR overall strategic development.
ADDITIONAL ATTRIBUTES
- Circa 2014: Proud Mum of Jackson (8) and Adriana (7). Continuing to learn with each day that passes.
- 2021 – 2023: Self-taught on social media marketing and e-commerce strategy.
- 2017 – 2019: Board member of the New Zealand Cheerleading Union Board.
- 2014 – 2019: Led VF & nationwide COC partnership and sponsorships.
- 2011 – 2016: Director & Founder of Elite Dance Academy.
Timeline
Account Director
Connexa Ltd
09.2023 - Current
Partner Lead
Vital NZ Ltd
06.2021 - 08.2023
Channel Development Manager
Westcon Comstor New Zealand
12.2020 - 06.2021
National Acquisition Sales Manager – Small & Medium Enterprise (SME)
Vodafone New Zealand
06.2019 - 11.2020
Central Region Small Business Manager
Vodafone New Zealand
06.2015 - 05.2019
Sacred
Graduate of BSc H, Nut & Phys - Including BCom 1,100 papers
Massey University
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