Summary
Overview
Work History
Education
Skills
Timeline
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Cindy Kennedy

Tauranga,BOP

Summary

Strategic-minded Sales Professional with comprehensive background in regional market management and business development. Adept at fostering collaborative team environments and exceeding sales targets. Recognized for reliability, adaptability, and unwavering focus on results-driven strategies. Skilled in communication, negotiation, and strategic planning. Eager to contribute to team success and further develop professional skills. Brings positive attitude and commitment to continuous learning and growth.

Overview

14
14
years of professional experience

Work History

Area Sales Manager

Holcim NZ Ready Mix
07.2023 - Current

I currently work at Holcim as Area Sales Manager covering from Taupo to Coromandel, with 6 plants and 11 direct reports. I have executed proven strategies to hit sales quota and help the company achieve KPI's and budgets, built lasting relationships with clients, while fostering a positive work environment and mutual support among team members.


  • Managed tender and quotation processes for various projects.
  • Oversaw daily operations for team comprising 11 individuals.
  • Managed portfolios of current clients.
  • Facilitated strategic growth initiatives.
  • Utilized CRM and SAP for efficient data management.
  • Handled monthly financial reporting and budgeting processes.

Sales Manager

Carpet Court
06.2020 - 07.2023

Joined Carpet Court as Sales Manager after being recruited.


  • Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
  • Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
  • Handled customer relations issues, enabling quick resolution, and client satisfaction.
  • Consistently met or exceeded quarterly sales targets through diligent effort and persistence in closing deals.
  • Managed insurance claims efficiently, through the portal with various different insurance companies.
  • Maintained job bookings efficiently, managed contractor schedules and task allocations.
  • Conducted tendering processes for various commercial projects and prepared quotes for GHB project proposals.

Sales Representative

Simons Flooring Design
08.2018 - 06.2020

Returned to Tauranga and commenced duties as Sales Representative.


  • Generated additional sales opportunities with upselling and cross-selling techniques.
  • Increased repeat business by fostering trust-based relationships with key accounts through regular communication.
  • Utilized CRM software to manage client information, track leads, and monitor sales progress.
  • Maintained up-to-date knowledge of industry trends for informed decision-making during client interactions.
  • Set and achieved company defined sales goals.
  • Contributed to team objectives in fast-paced environment.

Sales Representative

Van Dyks Flooring Xtra
01.2016 - 08.2018

Re-entered workforce as Sales Representative after maternity leave.


  • Onsite measuring and planning of projects
  • Increased sales revenue by identifying and targeting high-potential accounts.
  • Negotiated prices, terms of sales and service agreements.
  • Set and achieved company defined sales goals.
  • Used critical thinking to break down problems, evaluate solutions and make decisions.
  • Operations management of bookings and contractors

Account Manager

Fisher Foods/ Meadow Farms
04.2011 - 02.2014

My role within Fisher Foods was broad covering sales and operations through to processing and procurement.


  • Cultivated long-term relationships with key stakeholders in assigned accounts, fostering trust and loyalty among clients.
  • Assisted in the development of training materials for new hires, ensuring smooth onboarding process.
  • Negotiated prices, terms of sales and service agreements.
  • Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
  • Built diverse and consistent sales portfolio.
  • Demonstrated strong organizational and time management skills while managing multiple projects.

Education

Diploma - Quantity Surveying And Construction

The University of Waikato
01.2005

Certificate in Business Administration and Computing Level 3 -

The Waikato Institute Of Technology
07.2003

Fifth Form Certificate, Sixth Form Certificate, Bursary, Higher School Certificate

Otumoetai College
01.2002

Skills

  • Remains clear and focused under pressure
  • Punctual
  • Reliable and conscientious
  • Sales team supervision
  • Sales presentations
  • Relationship building
  • Contract negotiations
  • KPI tracking
  • Key account growth
  • New account development
  • Operations management
  • Proficient in MS office

Timeline

Area Sales Manager

Holcim NZ Ready Mix
07.2023 - Current

Sales Manager

Carpet Court
06.2020 - 07.2023

Sales Representative

Simons Flooring Design
08.2018 - 06.2020

Sales Representative

Van Dyks Flooring Xtra
01.2016 - 08.2018

Account Manager

Fisher Foods/ Meadow Farms
04.2011 - 02.2014

Certificate in Business Administration and Computing Level 3 -

The Waikato Institute Of Technology

Fifth Form Certificate, Sixth Form Certificate, Bursary, Higher School Certificate

Otumoetai College

Diploma - Quantity Surveying And Construction

The University of Waikato
Cindy Kennedy