Coco D

• Designed and analyzed end-to-end performance data across channels (Google Ads, Meta, SEO, CRM) using Looker Studio, GA4, SQL-like queries, and spreadsheets.
• Built dashboards with Power BI tracking funnels, channel performance, customer behavior, and retention patterns.
• Conducted A/B tests on content, landing pages, and audience segments, statistically analyzing lift and significance.
• Extracted insights that shaped content strategy, channel investment, and digital improvements.
• Identified friction points in user journeys, and recommended optimizations that improved funnel metrics.

Key Skills Developed: Funnel Analysis | Segmentation | Data Storytelling | Cross-level stakeholder Collaboration | Forecasting & Trend analysis | Visual Reporting (Looker Studio, Power BI)

• Worked with large, complex, multi-source datasets, consolidating and cleaning data to build accurate daily forecasting outputs used in multi-million-dollar trading decisions.
• Improved forecasting performance by ~30% within one year, through experimentation, error analysis, feature adjustments, and model tuning.
• Used advanced SQL, R, and Python to clean, extract, manipulate, and analyze high-volume time-series datasets.
• Identified data quality issues, trends, and anomalies; documented, and communicated risks to business development team and leadership.
• Created detailed reports with Power BI summarizing forecast accuracy and methodology used.
• Trained junior analysts on best practices in data analysis and forecasting techniques.

Key Skills Developed: Advanced Data Analytics & Modelling | Multi-Source Data Processing | Analytical Storytelling | Cross-level Stakeholder Presentation | Forecasting & Trend Analysis | Visual Reporting (Looker Studio, Power BI) | Business Insight Generation | Ambiguity Handling