Colin Warrington

• Execute strategic sales initiatives to foster revenue increases.
• Support client relationship management to boost customer satisfaction and loyalty.
• Assists in developing a high-performing sales team.
• Established strong customer connections.
• Tracks sales activities accurately to monitor progress towards goals regularly.
• Reviewed sales data to pinpoint performance shortcomings and suggest enhancements.

• Work closely with business owners to help develop a strong profitable business re staff costs and budgets.
• Work with salon owners and staff to sort any issues.
• Established strong client relationships through excellent communication and negotiation skills to secure long-term accounts.

• Started in Jan 2003 as Territory Manager for the consumer division (Supermarkets/Pharmacy) In Aug 2003 that division was sold. I was approached if I wanted to transfer to the Wella professional division which I did until 2008
• Developed and executed territory business plans to increase market share and drive sales growth.
• Cultivated strong relationships with key clients, enhancing customer loyalty and retention rates.
• Implemented promotional campaigns that successfully boosted brand visibility and consumer engagement within the territory.
• Contributed to new product development initiatives by gathering insights from customers regarding their specific needs or challenges faced in their operations.

• Worked closely with Managing Director on all matters involved in running this successful business.
• Roger purchased this business shortly after I started. I was able to help him through many aspects of the business due to my past experience in management.
• Streamlined inventory management processes to improve order accuracy and minimise lead times.
• Assisted in training programs that enhanced team efficiency and expanded operational knowledge.
• Supported daily operations to maintain compliance with safety regulations and quality standards.
• Helped analyse workflow processes to identify areas for continuous improvement and increased productivity.
• Facilitated cross-departmental communication to promote alignment on operational goals and objectives.
• Strengthened vendor relationships to negotiate beneficial terms and enhance service delivery timelines.
• Oversaw operations staff to ensure adherence to company policies and procedures.
• Helped develop and nurture relationships with external vendors and suppliers.

• This business was on the decline. I was approached to get it into a position where it was a viable business to sell. I am proud that with hard work I was able to achieve this result even though I knew it would mean a redundancy at the end.
• Assisted in creating and implementing sales plans to meet revenue goals.
• Supported sales targets by building and maintaining new customer relationships.
• Identified potential sales leads to surpass sales objectives and enhance profitability.
• Increased sales revenue by fostering strong client connections and applying successful sales techniques.

•Work with the owner, the team on the road and in the office and look for any opportunities to increase sales.

•Build relationships with existing clients.

•Increase client base by coldcalling.

• Unfortunately Pepsi had always struggled in the NZ market. It was common knowledge that Lion Breweries intention was to sell this part of their business. Unfortunately Pepsi was running at a loss, so they decided to put money towards getting the right people in positions to turn that around so they could archive that result. That did not deter me from taking it as a personal challenge to improve the business.
• Assisted in formulating and implementing sales strategies for assigned territories to enhance market reach.
• Supported key account management to foster customer loyalty and satisfaction.
• Facilitated training sessions for sales representatives to improve product understanding and selling skills.
• Worked alongside various teams to improve service delivery operations.
• Executed promotional campaigns to increase brand awareness.
• Achieved sales targets consistently by utilising effective negotiation techniques to finalise deals.
• In short I got a nonfunctional team to work together and start getting results.

• Supervised daily operations by guiding staff to follow company policies and procedures.
• Trained new employees on store systems and customer service practices to improve team performance.
• Coordinated staff schedules to ensure adequate coverage during peak customer demand.
• Created promotional displays and merchandising strategies to boost product visibility and sales.
• Implemented strategies for loss prevention to decrease shrinkage while maintaining a secure shopping environment.
• Addressed customer complaints effectively to improve satisfaction and loyalty through quality service.
• Managed cash registers to ensure accurate transactions and balanced drawers daily to minimise discrepancies.
• Oversaw opening and closing procedures, suggesting changes to improve daily operational efficiency.
• Enhanced store appearance to drive sales by maintaining cleanliness and executing strategic merchandise displays.
• Rotated merchandise and displays to highlight new products and promotions.
• Supported the store manager in analysing sales data to identify trends for improving overall store performance.
• Conducted walkthroughs of store areas to identify and proactively resolve operational issues.
• Mentored new employees on company policies and best practices to facilitate their success within the organization.

• I saw this as an amazing opportunity to grow the untapped frozen food side of this business. With hard work and building strong relationships I am proud that we were able to archive positive results.
• Due to family responsibilities I decided to move back to the Bay of Plenty and Waikato region.
• Not long after I left, Grower Foods were purchased by Mc Cains our opposition.
• Assisted in crafting and executing national sales strategies to enhance market visibility and brand awareness.
• Supported teams across functions during product launches and marketing campaigns to improve overall sales performance.
• Conducted research on market trends and consumer behaviour to identify growth opportunities and adapt sales strategies accordingly.
• Facilitated collaborations with distributors to streamline supply chain processes and optimise delivery timelines.
• Contributed to continuous revenue growth and territory expansion through organised planning and implementation.
• Engaged with clients to provide sales presentations, negotiate agreements, and promote services.
• Delivered detailed sales pitches that showcased company offerings to secure new business contracts.
• Collaborated with marketing and product development teams to maintain brand integrity.
• Supported analytical decision-making processes to enhance sales effectiveness and uncover new opportunities.
• Cultivated strong partnerships with channel distributors to ensure effective product distribution across diverse regions.

• Led regional sales strategy, enhancing market penetration and customer engagement.
• Executed promotional campaigns that increased brand visibility and supported sales initiatives.
• Established strong relationships with key clients, resulting in increased customer retention and satisfaction.
• Reported sales activity, generated sales quotations, and proposals and maintained customer contact database to achieve sales objectives and quota.
• Fostered a positive work environment within the sales team by encouraging open communication, teamwork, and mutual support among team members.