Craig Davidson
Auckland,AUK
Summary
Dynamic content strategist and leader with a proven track record at Sky NZ New Zealand, enhancing brand visibility and driving customer engagement through innovative content curation and strategic planning. Expert in content marketing and audience segmentation, coupled with exceptional teamwork and collaboration skills. Achieved significant brand recognition and credibility, demonstrating adaptability and a creative approach to content challenges.
Overview
20
20
years of professional experience
Work History
Online Content Lead - Sport Events
Sky NZ New Zealand
08.2020 - 05.2024
- Content lead for high profile events - Olympics, Commonwealth Games, World Cups on Sky Sport Now platforms.
- Content scheduling and strategic planning to drive customer engagement, acquisition and retention.
- Enhanced brand visibility by developing engaging content across various digital platforms.
- Developed and executed a comprehensive content strategy that positioned the company as an industry thought leader, increasing brand recognition and credibility.
- Analyzed performance metrics to identify areas of improvement and inform future content strategies.
Online Content Curator - Sky Sport Now
Sky TV New Zealand
06.2017 - 08.2020
- VOD content - daily planning, selection and scheduling
- Led the customization of all content pages, naming of rows, playlists and copywriting
- Spearheaded building the content plan working with editors to create tailored short-form and long-form content, which was also re-purposed on TV
- Established a streamlined content workflow system that allowed for efficient collaboration between team members and reduced bottlenecks in the production process
- Enhanced user experience by curating high-quality content tailored to audience preferences
- Implemented keyword optimization strategies within curated content to improve search engine rankings and organic traffic growth.
Online Curator - Sky Go
Sky TV New Zealand
09.2012 - 06.2017
- Supervisor - Leading a team of 6 in the Sky Go curation team. Recruited a number of new team members to build in-house capability. Mentoring and setting the strategic and content direction. Conducted performance reviews.
- Drove and implemented on platform promotions for entertainment and sport content
- Daily curation using CMS
Online Copywriter
Grab One New Zealand
04.2011 - 03.2012
- Wrote advertising copy for online content for a huge range of New Zealand companies, adhering to employers' overarching brand identity and personality
- Worked with a range of clients to ensure their brand messaging was adhering to their style guide and tone standards
Online Movie Category Buyer
Fishpond New Zealand
01.2010 - 02.2012
- Assisted employees, vendors or customers by answering questions related to sourcing and procurement processes, procedures and services.
- Placed orders for merchandise consistent with quality, quantity and other specification requirements.
Movie Buyer
JB Hi-Fi
02.2008 - 01.2010
- Sourced and merchandised the Movie category
- Developed strong relationships with suppliers to secure favorable pricing terms and conditions for the company''s benefit
Movie Merchandiser
Real Groovy
02.2004 - 02.2008
- Movie Department processing and merchandising
- Inspected merchandise for quality and arranged proper display location on floor.
- Monitored inventory levels and kept adequate stock in product displays on sales floor.
Education
Bachelor of Communications - Communication Studies
Auckland University of Technology
Auckland, NZSkills
- Content Strategy Development
- Community Engagement
- Copywriting and editing
- Creative Direction
- Content Marketing
- Multimedia Content Creation
- Web Analytics
- Audience Segmentation
- Content scheduling
- Marketing Analytics
- Audience Engagement
- Website Design
- Copywriting
- Content Curation
- Google Analytics
- Scriptwriting
- Teamwork and Collaboration
- Problem-Solving
- Problem-solving abilities
- Excellent Communication
- Critical Thinking
- Team Collaboration
- Creative Thinking
- Adaptability and Flexibility
- Relationship Building
Sport, Travelling, Classic Film Noir Films, Old School Jazz, Reading
I could talk about music and movies until the cows come home. I watch and listen to all sorts from genuine Old School Jazz to Keith Urban. Casablanca is my favourite film of all time.
Timeline
Online Content Lead - Sport Events
Sky NZ New Zealand
08.2020 - 05.2024
Online Content Curator - Sky Sport Now
Sky TV New Zealand
06.2017 - 08.2020
Online Curator - Sky Go
Sky TV New Zealand
09.2012 - 06.2017
Online Copywriter
Grab One New Zealand
04.2011 - 03.2012
Online Movie Category Buyer
Fishpond New Zealand
01.2010 - 02.2012
Movie Buyer
JB Hi-Fi
02.2008 - 01.2010
Movie Merchandiser
Real Groovy
02.2004 - 02.2008
Bachelor of Communications - Communication Studies
Auckland University of Technology