Craig Davidson
Auckland,New Zealand
Summary
Genuine, open-minded, and forward-thinking, I have a natural enthusiasm for delivering positive customer outcomes. Drawing on both creative and analytical skills, I’ve worked across digital streaming platforms, eCommerce sites, and in face-to-face retail. I communicate confidently with colleagues and partners from diverse backgrounds, and my calm, can-do attitude helps me tackle challenges, solve problems, and uncover new possibilities—always with a sense of humor thrown in, free of charge.
Overview
20
20
years of professional experience
Work History
SPORT HIGHLIGHTS PRODUCER (PARIS OLYMPICS)
SKY NZ
Auckland
07.2024 - 08.2024
- Planned Paris 2024 short-form content for Sky’s streaming platforms (Sky Sport Now/Sky Go).
- Maintained and updated a Master Content Schedule to inform editors of the daily items to be created (Kiwis in action, highlights, trending moments, etc).
- Over 500 clips were published, achieving record breaking unique views on the Sky Sport Now app/website.
CONTENT & CURATION LEAD – SKY SPORT NOW
SKY NZ
Auckland
07.2020 - 05.2024
- Developed and established a tailored digital content strategy for the successful launch of the Sky Sport Now streaming service.
- Curated and managed on-demand content, including selecting titles, designing page layouts, building sections, and populating carousels, rows, and playlists/collections via the Endeavor CMS.
- Responsible for daily publishing and updates across app and web platforms, entering metadata and content tagging.
- Created and maintained a Master Daily Content Schedule to align editors and cross-functional teams, ensuring timely content delivery and optimizing workflow efficiency.
- Crafted engaging copy for clips and promotional areas, establishing a distinctive, upbeat tone of voice that resonated with the platform’s target audience.
- Applied data-driven curation and editorial expertise to highlight key content, supporting marketing campaigns and partnerships while enhancing customer experience.
- Contributed to a record-breaking 96% customer engagement score during the Rugby World Cup 2023.
- Collaborated daily with production, operations, technology, marketing and product teams to identify additional content opportunities, resolve technical issues and to further positive customer outcomes.
- Sky Digital Content Lead for the Tokyo 2020 Olympics, Beijing 2022 Winter Olympics and the Birmingham 2022 Commonwealth Games, planning and maintaining a Master Schedule for short-form content to be created for Sky’s streaming platforms and repurposed for broadcast channels and social.
CONTENT SPECIALIST/SUPERVISOR – SKY OTT PLATFORMS
Sky TV
Auckland
08.2015 - 07.2020
- Supervised staff working on Sky Go and the Sky Box products.
- Allocated tasks and performed duties such as rostering, training, hiring and performance reviews.
- Managed content curation and promotion across digital platforms.
- Responsible for updating the website and Sky Box, assisting with technical troubleshooting, publishing content, copywriting, and creating promotional areas using the Massive CMS.
- Collaborated cross-functionally with teams from Product, Operations, Technology, Production, and Marketing, as well as external vendors and project stakeholders, to represent content strategy and advocate for optimal customer experience.
OTT DIGITAL CONTENT EDITOR
Sky NZ
Auckland
06.2012 - 08.2015
- Responsible for the effective promotion of on-demand content on the Sky Go streaming platform, both entertainment (TV Shows) and sport (highlights).
- Wrote copy for carousel promotion areas, published and tracked content to the platform.
- Used photoshop for imagery requirements and performed web updates.
- Utilized extensive content knowledge and data to prioritize key titles for promotion.
- Worked with technology, content and media departments to maximize customer experience and to troubleshoot issues.
DIGITAL COPYWRITER
GrabOne and Brand Developers
Auckland
05.2011 - 01.2012
- Wrote copy for the daily deal e-commerce sites GrabOne and Yazoom to entice customers to purchase deals.
- Turned sales deal briefs into entertaining stories to enrich the offer.
- Liaised with Sales and merchant for sign off, working to strict deadlines.
DIGITAL CATEGORY MANAGER/BUYER
Fishpond
Auckland
06.2010 - 03.2011
- Managed online movie retail category for Fishpond's eCommerce site.
- Built relationships and set up accounts with distributors to obtain favorable pricing, credits and to place orders.
- Constructed eDMs to highlight new releases, specials and noteworthy titles.
CATEGORY MANAGER – ALBANY
JB Hi-Fi
Auckland
08.2008 - 06.2010
- Responsible for store level buying and processing of movie/tv show product for sale, team leadership, department merchandising, customer service and achieving sales targets.
- Shop floor customer service at Albany store – advising and making sales.
TRADES/PROCESSOR/MERCHANDISER
Real Groovy Records
Auckland
09.2004 - 08.2008
- Customer service on shop floor and at trades counter, primarily with movies but also with music.
- Assessing 2nd-hand items from public and offering a trade or cash amount.
- Processed second-hand stock and merchandised movie department, stocking area and prioritizing key titles to maximize sales.
Education
Bachelor of Communication Studies -
AUT
AucklandSkills
- Customer Focused
- Excellent Communication
- Hands on System User Capabilities
- Problem-Solver/Multi-Tasker/Technical
- Teamwork and Collaboration
- Analytical/Data Driven and Creative
- Copywriting/Editorial
- Adaptability and Flexibility
Timeline
SPORT HIGHLIGHTS PRODUCER (PARIS OLYMPICS)
SKY NZ
07.2024 - 08.2024
CONTENT & CURATION LEAD – SKY SPORT NOW
SKY NZ
07.2020 - 05.2024
CONTENT SPECIALIST/SUPERVISOR – SKY OTT PLATFORMS
Sky TV
08.2015 - 07.2020
OTT DIGITAL CONTENT EDITOR
Sky NZ
06.2012 - 08.2015
DIGITAL COPYWRITER
GrabOne and Brand Developers
05.2011 - 01.2012
DIGITAL CATEGORY MANAGER/BUYER
Fishpond
06.2010 - 03.2011
CATEGORY MANAGER – ALBANY
JB Hi-Fi
08.2008 - 06.2010
TRADES/PROCESSOR/MERCHANDISER
Real Groovy Records
09.2004 - 08.2008
Bachelor of Communication Studies -
AUT
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