Craig Priest
Auckland,Takanini
Summary
Multifaceted Content Manager with six years of experience writing, editing and creating a broad range of content. Knowledgeable in online content design, project coordination and data management. Recognized for mentoring staff in best practices of content creation and editing. Proficient in Adobe Creative tools.
Overview
6
6
years of professional experience
Work History
Digital Content Manager
New Zealand Rugby League
10.2019 - Current
- Managed content distribution to online channels and social media platforms.
- Collaborated with marketing and design teams to develop and plan site content, layout and style.
- Used content management system to analyze user engagement and website traffic metrics.
- Maintained content marketing calendar to schedule creation and delivery deadlines.
- Utilized analytics and site metrics to determine areas of improvement.
- Edited and sourced images and videos using Adobe Creative tools.
- Created a data strategy using DOMO CRM platform resulting in the first sold-out Rugby League Test in New Zealand for thirty years.
- Created a EDM strategy to grow our audience from 15,000 to 52,000 in one year.
Online Content Producer
Maori Television
12.2018 - 10.2019
- Develop original content through social listening and independent sources.
- Strengthened content through proofreading and editing.
- Applied current editing and photography tools to tell great stories.
- Developed news stories for social media - driving viewership to linear
- Utilized WordPress to upload content, images and pages.
Social Media Coordinator
New Zealand Rugby League
01.2017 - 11.2018
- Created social media content with consistent content and tone.
- Increased customer engagement through social media.
- Established the NZRL Instagram account and grew following to 75,000.
- Wrote social media content to increase engagement with customers.
- Interacted with fans and clients in effort to take advantage of positive posts and feedback to boost brand identification.
- Strategised and developed video content for client's website and social media publications.
Education
Advanced Diploma - Commercial Broadcasting
New Zealand School of Radio
Tauranga, NZ11.2015
Skills
- Digital Media Strategy
- Project Leadership
- Social Media Administration
- Adobe Creative Suite
- Digital Content Development
- Consistent Brand Messaging
- Content Editing
- Google Analytics
- Online Platforms
- Viral Marketing
- Social Media Content Creation
- Social Ad Campaigns
Brazilian Jiu Jitsu
Three years of training with a passion for MMA and mentoring younger students.
Timeline
Digital Content Manager
New Zealand Rugby League
10.2019 - Current
Online Content Producer
Maori Television
12.2018 - 10.2019
Social Media Coordinator
New Zealand Rugby League
01.2017 - 11.2018
Advanced Diploma - Commercial Broadcasting
New Zealand School of Radio
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