Craig Wilson
Nelson
Summary
Versatile and results-driven business manager and consultant with 25 years experience in making plans and concepts a reality. My goal is to help businesses achieve their full potential sooner by combining smart market segmentation with bold positioning of remarkable products and experiences. A champion of experience quality including judging the New Zealand Tourism Awards over the past decade.
Overview
27
27
years of professional experience
Work History
Strategic Advisor
Quality Tourism Development
Nelson
04.2003 - Current
Business owner assisting multiple clients to deliver sustainable tourism development projects including:
- Strategic planning and implementation assistance
- Destination and journey development
- Customer experience management
- Marketing and brand development
- Community / cluster development and facilitation.
Quality Assurance Consultant
Self Employed
Auckland
06.2001 - 04.2003
Contracted to Qualmark New Zealand to develop a new star grading system for Guest & Hosted accommodation. Also re-developed their star grading system for hotels and assisted in developing the endorsement programme for non-accommodation tourism businesses.
General Manager of Marketing
Tourism Auckland
Auckland
05.1999 - 04.2001
Responsible for international and domestic marketing as well as managing four visitor centres with up to 40 staff, an annual turnover approaching $8m and an operating budget of $2.2m
Marketing Manager, Tranz Scenic
Tranz Rail Limited
Wellington
05.1997 - 05.1999
Managed the marketing and communications, pricing and yield management across eight long distance train routes including The TranzAlpine.
Education
Bachelor of Commerce - Marketing & Accounting
University of Otago
Dunedin, NZSkills
- Marketing
- Communications
- Product development
- Sales & distribution
- Brand development
- Research
- Strategic planning
- Business mentoring & training
Timeline
Strategic Advisor
Quality Tourism Development
04.2003 - Current
Quality Assurance Consultant
Self Employed
06.2001 - 04.2003
General Manager of Marketing
Tourism Auckland
05.1999 - 04.2001
Marketing Manager, Tranz Scenic
Tranz Rail Limited
05.1997 - 05.1999
Bachelor of Commerce - Marketing & Accounting
University of Otago