Jamie Wilson
Auckland,Parnell
Summary
Effective and growth-oriented sales and marketing executive with 15 years of FMCG experience, mainly working with blue chip companies and most recently founded and scaled a multi-million dollar beverage start up from scratch, through to achieving a personal exit.
Overview
15
15
years of professional experience
Work History
General Manager / Director
Plant Projects
05.2019 - Current
- Founded the business from scratch and raised close to $1M in capital to scale the brand & company.
- Fostered the growth of the company to reach $8M+ Revenue across 4 markets (including 3 export markets).
- Wore many hats across multiple functions as part of a start up of: Marketing, Sales, Operations and Finance.
- NZ Distribution partners included: Fonterra, Bidfood, Gilmours & Trents. National grocery ranging through Foodstuffs & Woolworths.
- Built national Australian & Singapore Foodservice distribution set up via privately held distributors.
- Maintained P&L and shouldered corporate fiscal responsibility from a loss leading business through to profitability.
- Built and managed a team of 7 employees.
Senior Key Account Manager
Samsung
10.2018 - 10.2019
- Managed the largest Key Account in New Zealand (Spark NZ) business with a revenue base of $120M USD.
- Full P & L responsibility for the account across all levers of Sales & Marketing programs.
- Managed a small team of 3 staff across both sales & marketing functions.
- Achieved 8% revenue growth in a flat to low growth account.
Key Account Manager
Pernod Ricard New Zealand
05.2017 - 10.2018
- Managed National Distribution partners (Distributors for Pernod Ricard) route to market for On Premise & Independent stores + the E-commerce and telesales channel.
- Distribution partners included: Gilmours, Trents, Bidfood and national direct supply.
- Created sales forecasts to target daily, monthly and yearly objectives across hundreds of sku's across the wine and spirits portfolio's.
- Achieved 6% Sales growth ahead of 2% total business sales growth.
Sales Strategy Manager
Vega / Danone
06.2016 - 05.2017
- Implemented data-driven decision-making processes to improve accuracy in forecasting and planning efforts for the North American sales team.
- Achieved strategic business growth by identifying market opportunities and implementing new product initiatives through building category reviews and business plans.
- Retailers worked on included: Walmart, Costco, Wholefoods, CVS, Kroger, Loblaws and others.
National Distribution Partner Manager
Red Bull
03.2014 - 06.2016
- Managed all national Distribution partners (Distributors) for Red Bull to service the route, on premise and independent stores across the country.
- Distribution partners included: Bidfood, Gilmours, Trents & DKSH.
- Managed a complex supply chain, forecasted and had full P & L responsibility for this channel.
- Responsible for $22M of revenue sales and achieved a channel growth of 17% in the final year of responsibility.
Category Insights Manager / Multiple Positions
L'Oreal
10.2009 - 03.2014
- Joined L'Oreal as a marketing graduate as part of their Management Trainee Program.
- Held multiple positions across Marketing & Sales, including: Assistant brand manager, Key Account Assistant, Key Account Analyst and finally Category Manager.
Education
Bachelor of Arts - Politics & Classics
University of Otago
04.2010
Bachelor of Commerce - Marketing
University of Otago
04.2010
Post Graduate Diploma - Marketing
University of Otago
04.2010
Timeline
General Manager / Director
Plant Projects
05.2019 - Current
Senior Key Account Manager
Samsung
10.2018 - 10.2019
Key Account Manager
Pernod Ricard New Zealand
05.2017 - 10.2018
Sales Strategy Manager
Vega / Danone
06.2016 - 05.2017
National Distribution Partner Manager
Red Bull
03.2014 - 06.2016
Category Insights Manager / Multiple Positions
L'Oreal
10.2009 - 03.2014
Bachelor of Commerce - Marketing
University of Otago
Post Graduate Diploma - Marketing
University of Otago
Bachelor of Arts - Politics & Classics
University of Otago
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