Dana Craft
Auckland
Summary
Highly qualified communications, e-commerce and digital marketing content manager. Outstanding problem solving, analytical and decision-making skills with proven ability to conceptualise solutions to challenging situations and manage multiple projects simultaneously. Talented content creator, social media manager, copywriter, communicator and customer relationship manager.
Overview
6
6
years of professional experience
Work History
National Marketing Manager (Contract Role)
TEEG Entertainment (Timezone, Zone Bowling, Kingpin)
03.2023 - Current
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Optimized email campaigns through A/B testing and data driven marketing to increase open and click-through rates.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Maximized performance by monitoring daily activities and mentoring team members.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Launched new websites for both Kingpin and Zone Bowling
- Successfully launched 2 new venues Timezone venues.
- Launched a new app: Timezone FUN app and integrated updates to CMS to improve user experience.
Communications Manager (Contract Role)
FAB Group /Caci Clinics
08.2022 - 03.2023
- Directed all internal and external corporate communications for the business
- Managed communications tools and channels in aims to nurture network engagement, support and create a safe environment, that welcomed open communication
- Comms channels included: Facebook Workplace, newsletters, weekly virtual learning sessions and business development days
- Oversees the organization's communication channels by planning and managing the design, content, and production of all marketing materials
- Responsible for all corporate communications including PR Relations, CEO / GM updates – newsletters, company-wide releases/updates, C-Suite announcements
- Maintained the Franchise relationships with over 100 franchisees and fostered solutions to any problems that may occur
- Developed communication protocols and policies for diverse scenarios or emergencies by engaging with executive management in drafting policies
- Manages key initiatives, projects and analysis to support company and franchise priorities with focus on the launch of skincare line Skinsmiths and the launch of the laser facial
- Effectively launched new Employee engagement / rewards and recognition platform and supported the launch to embed usage and increase engagement
- Successful execution of change management activities across various teams and product launches
- Conducted a full communication audit across the network and proposed new internal communication protocols and solutions to current comms strategy
- Hosted and coordinated all events -delivering the sentiment of the values and culture of the organisation
- With focus on Monthly Virtual Sessions, Caci 2023 Conference and Quarterly Business Development Days.
Marketing Coordinator
TEEG Entertainment (Timezone, Zone Bowling, Kingpin)
03.2022 - 10.2022
- Responsible for creation and implementation of all marketing campaigns and media promotions across 3 brands
- Managed CRM day to day functioning of the online websites using Umbraco
- Organized and implemented all creative assets, content and copywriting on all 3 websites
- Evaluated effectiveness of marketing campaigns and made suggestions for improvements through analytics in post campaign summaries
- Enhanced website performance and social media presence to drive customer acquisition by leveraging Google Analytics to drive SEO
- Managed media executions across multiple channels/accounts simultaneously, providing both performance and insight summaries on regular basis
- Responsible for management of the Timezone Fun app and CMS
- Coordinated all EDMS creation and sends across all 3 brands via Responsys
- Sending 2 EDMS weekly for each brand
- Managed brands budgets and purchase orders in line with marketing managers expectations
- Provided support to marketing manager to ensure the success and accuracy of all brands national marketing campaigns/ adhoc projects
- Briefed all marketing creative to in house and external stakeholders
- Including media agencies, local area marketing contacts, PR and design team
- Responsible for the coordination of all in venue POS from end to end
- Coordinated all local area marketing and pop-up events
- Key manager of multiple brands social media content and community management
- Provided communications to all stakeholders both internal and external to deliver planned campaigns to set budgets and deadlines.
Assistant Marketing Manager
Early Settler
01.2020 - 12.2021
- Responsible for execution of all marketing promotions, from content creation
- Coordination with suppliers, to communications with stores
- Worked alongside marketing manager to create and execute all campaign strategies from in venue POS to digital
- Managed CRM day to day functioning of the online store using Magento
- Created, built and sent weekly EDMS using Mail chimp and Dot Digital - 3 to 4 EDMS per week
- Created monthly print and online sales and product catalogues
- Liaised with media agencies and collaborated to create effective media to support promotion campaigns
- Responsible for site analytics and testing to drive growth for ecommerce KPIs
- Key manager of all aspects of ESR’s social media strategy
- Managed all internal communications across all 9 venues
- Including creation and distribution of all POS, store manager questions and venue guides
- Wrote catalogues, course guides and training brochures that enhanced the stores understanding of product features and helped them sell more effectively
- Responsible for regular reporting on website performance and customer experience metrics-optimizing site operations, identifying opportunities, and suggesting strategies to achieve sales growth.
Content Manager (Contract Role)
Eight Loop Social
06.2019 - 12.2019
- Responsible for content budgeting and planning
- Created content schedules for global campaigns and product launches
- Maintained content marketing calendar to schedule creation and delivery deadlines.
- Worked effectively in fast-paced environments managing a team of 6 creatives.
- Conducted regular content audits to identify gaps and redundancies of content.
- Utilized SEO techniques to optimize website content, improve search engine rankings, and increase traffic.
- Scripted video ads and supervised filming to ensure the project followed the original vision for branding goal
- Launched a new website for the brand Digital Distillery using Wordpress
- Launched an online merch store on Shopify to correlate to launch of digital distillery brand.
- Main copywriter and curator of blog content on the Digital Distillery, Cat Howell and Eight Loop social websites.
Website Coordinator
Freedom Furniture
02.2019 - 06.2019
- Designed, built and scheduled weekly EDM’s using EMARSYS
- Solely in charge of updating the website to make sure messages in line with marketing promotions using the systems estar and Experian
- Managed ecomm channel reporting providing daily, weekly and monthly analysis of online performance to optimise the website and create actionable outcomes focusing on driving revenue and conversion including the analysis of web metrics and GA goals to identify underperforming site pages, offers and content and drive performance improvement
- Managed Freedom’s social media calendar including creating copy and content for Instagram, Facebook and Pinterest
- Created and managed the online product catalogues ensuring that all details and prices are accurate and align correctly with key promotions
- Redesigned the company's website layout to follow unified branding across all platforms.
Ecommerce Manager (Contract Role)
STORM
05.2018 - 12.2018
- Managed day to day monitoring of STORMS’s website activity.
- Designed, built and scheduled weekly EDM’s using Mailchimp.
- Solely in charge of the creation via photoshop, uploading and management of the company’s homepage, inspiration pages, banners and lookbooks.
- Managed all e-commerce sales and weekly budget and sales reporting.
- Managed all customer service enquires in relation to their web shop and social media.
- Delivered optimised reach and engagement through the online channels by conducting the necessary experiments, generating and interpreting reports to identify changes in market conditions, customer behaviours and areas of opportunity.
- Assisted in the creation and direction of all eCommerce and social photography with specific focus on bi-weekly model shoots and clear cutting.
Account Executive
The Royals
11.2017 - 04.2018
- Launched iSelect’s rebranded health and energy rate rise campaigns
- Performed deep dives into the competitive marketplace and client companies to identify opportunities; develop, present and negotiate proposals; and manage delivery of integrated campaigns
- Daily feed monitoring and response of Jetstar Australia’s Instagram account which included presence building weekly and monthly analytics reporting
- Writing and curating content for Jetstar Australia’s Instagram page
- Ran Jetstar’s Thank You Department to increase positive sentiment over social media
- Preformed market research to help create strategic briefs for key clients including, Jetstar, Sonos and RedZed
- Assisted senior team members with client communications, from scheduling meetings to responding to client requests and communicating project status updates.
Education
Masters in Marketing Communications -
University of Melbourne
11.2017
Bachelor of Arts in Communications and Art, Media and Design -
Richmond the American International University in London
12.2014
Skills
- Organizational Leadership
- Promotions and Marketing Strategies
- Digital Marketing
- Communications Strategies
- Public and Media Relations
- Copywriting
- Critical Thinking
- Campaign Management
- Event Planning
Additional Information
Technical Competencies
· Google Microsoft Word, Microsoft Excel, Microsoft Outlook, Microsoft PowerPoint
· Content management systems (CMS) Umbraco, Magento, Shopify, Wordpress, Squarespace.
· Email Marketing platforms – Mailchimp, Dot digital, Hubspot, Responsys, EMARSYS.
· Social media management – Sked Social, Sprout social, Hootsuite
· Project management software - Trello, Asana
· Proficient in GA4
· Basic skills in Photoshop, Indesign, Canva
Languages
Spanish
Elementary
Timeline
National Marketing Manager (Contract Role)
TEEG Entertainment (Timezone, Zone Bowling, Kingpin)
03.2023 - Current
Communications Manager (Contract Role)
FAB Group /Caci Clinics
08.2022 - 03.2023
Marketing Coordinator
TEEG Entertainment (Timezone, Zone Bowling, Kingpin)
03.2022 - 10.2022
Assistant Marketing Manager
Early Settler
01.2020 - 12.2021
Content Manager (Contract Role)
Eight Loop Social
06.2019 - 12.2019
Website Coordinator
Freedom Furniture
02.2019 - 06.2019
Ecommerce Manager (Contract Role)
STORM
05.2018 - 12.2018
Account Executive
The Royals
11.2017 - 04.2018
Masters in Marketing Communications -
University of Melbourne
Bachelor of Arts in Communications and Art, Media and Design -
Richmond the American International University in London
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