Danielle Morris
Hamilton
Summary
Dynamic Regional Project Manager with five years at FOS Lighting, excelling in project lifecycle oversight and customer relationship management. Proven track record in strategic planning and delivering quality assurance, leading to successful project outcomes. Adept at sales forecasting and analysis, driving growth through effective communication and problem-solving skills.
Overview
29
29
years of professional experience
Work History
Regional Project Manager
FOS Lighting
Hamilton
11.2019 - 02.2025
- The last five years for Ecopoint/FOS lighting have focused on private and public hospitals, universities, and end users such as our Navy and Defense Forces.
- Presented project deliverables to clients, consistently ensuring adherence to quality standards.
- Managed customer relationships throughout the entire project lifecycle.
- Supported senior management in developing strategies for expanding business operations in new markets.
- Submitted budget estimates, progress reports and cost tracking reports.
- Developed and updated project plans to document objectives, technologies, schedules, and funding.
- Produced thorough, accurate and timely reports of project activities.
- Ensured compliance with organizational policies and procedures related to projects execution.
- Developed and managed project budgets, timelines, and performance metrics. Conveyed customer needs and preferences to the design and production departments.
- Conveyed customer needs and preferences to design and production departments.
Territory Sales Manager
Novii Lighting
Auckland
02.2018 - 02.2019
- The purpose of this role was to try and establish Novii within the electrical wholesaler market.
- Maintained a detailed database of customers including contact information, order history, preferences.
- Negotiated pricing, terms, and implementation dates.
- Conducted market research to identify new business opportunities within the territory.
- Identified areas of improvement for customer service strategies within the region.
National Sales Manager
Robus Lighting ( Australia)
Auckland
02.2017 - 02.2018
- As National Sales Manager, I worked alongside Ideal Electrical, as Robus was exclusive to Ideal Electrical.
- This involved nationwide travel to assist the branch sales teams in promoting and developing the Robus brand with Ideal customers.
- Provided feedback to senior management on ways to improve sales processes.
- Resolved customer complaints in a timely manner by providing satisfactory solutions.
- Participated in events, attended training seminars and traveled manufacturer product showcases and off-site locations.
- Prepared monthly, quarterly and annual sales forecasts to effectively plan sales strategies.
- Analyzed market trends to identify potential opportunities for growth.
- Gave sales presentations, negotiated contracts and promoted services to customers.
- Supported sales team members to drive growth and development.
National Sales Manager
G Lighting
Auckland
01.2010 - 02.2017
- Transformed G Light from the startup phase into a structured organization, with a focus on the electrical wholesale industry.
- Staff hiring and management of internal sales staff, including HR.
- Product sourcing and implementation into the electrical industry.
- Negotiations for terms of trade with businesses.
- Resolved customer complaints promptly, delivering satisfactory solutions.
- Conducted performance reviews utilizing key performance indicators to identify training opportunities.
- Participated in events, attended training seminars and traveled manufacturer product showcases and off-site locations.
- Recruited qualified personnel for vacant positions within the sales organization.
- Conducted regular meetings with regional sales teams to ensure adherence to company policies.
- Supported sales team members to drive growth and development.
- Stayed up to date with new product launches and kept sales team members on board with changing plans.
- Prepared monthly, quarterly and annual sales forecasts to effectively plan sales strategies.
- Analyzed market trends to identify potential opportunities for growth.
- Delivered sales presentations at national conferences to highlight industry trends, provide additional training, clarify new business goals and award top sellers.
- Established ambitious goals for employees to promote achievement and surpass business targets.
- Established KPI targets for individual team members as well as overall team performance.
- Set up and oversaw territory assignments, performance quotas and budgets.
- Monitored competitors' activities and adjusted pricing accordingly.
- Organized training programs for new team members on product knowledge and customer service skills.
- Conveyed customer needs and preferences to design and production departments.
Independant Designer
Self employed
Auckland
01.2008 - 02.2011
- I worked independently to develop custom design lighting products and source products. I presented designs to clients through mockups, prototypes, comps, or presentations.
- Designed custom concepts for commercial and hospitality lighting projects.
- Directed and coordinated team involved in drawing and constructing examples of finished products.
- Evaluated customer feedback regarding design decisions made during the process.
- Examined new relationships between design concepts and ideas to further develop products and services.
- Submitted rough drafts to clients and management to gain approval.
- Created product designs in alignment with specifications.
- Worked with client via email, phone and in-person to collect information to complete designs.
Sales Manager
Loretto Lighting
Auckland
01.2003 - 01.2008
- Promoting products and implementing new products in the Electrical Wholesale Industry.
- Directed and coordinated products, services and sales activities.
- Established new accounts and serviced existing accounts maintaining professional relationships.
- Developed sales plans, goals, strategies and objectives to achieve team goals and revenue objectives.
- Coached, developed and motivated team to achieve revenue goals.
- Achieved company growth and brand development through market expansion and sales.
- Delivered sales presentations focused on offerings and unique advantages over competitors.
- Conducted market research and reported on competitors.
Lighting Designer
Lighting Direct
Auckland
02.2002 - 02.2003
- Based in Auckland, I was responsible for doing lighting designs for commercial, residential, and group housing projects.
- Oversaw nationwide commercial accounts, specifically Ryman Healthcare based in Christchurch.
- Conducted nationwide training sessions to enhance staff capabilities in residential lighting design
Lighting Designer Consultant
ECC Lighting
Auckland
03.1996 - 12.2002
- Delivered lighting concept presentations to clients by providing visuals and explaining plan details.
- Collaborated with professionals to plan and implement lighting installations.
- Followed lighting design plans to properly execute brightness, color and mood.
- Internal salesroom team member performing site assessments for residential housing.
Education
Small Business Management -
UNITEC
Auckland, NZ12-2010
Spatial Design -
Auckland University of Technology
Auckland, NZ12-2003
Illumination And Engineering -
Auckland University of Technology
Auckland, NZ12-2000
Skills
- Project management and lifecycle oversight
- Customer relationship management
- Sales forecasting and analysis
- Problem solving and critical thinking
- Strategic planning
- Work planning and prioritization
- Documentation and reporting
- Quality assurance and control
- Scope management
- Relationship building
Affiliations
- I am artistic in my spare time, and I enjoy painting and renovating projects
- I am an antiques collector, and I enjoy op shopping
- I enjoy hiking and trips such as skiing and exploring when I have time.
Timeline
Regional Project Manager
FOS Lighting
11.2019 - 02.2025
Territory Sales Manager
Novii Lighting
02.2018 - 02.2019
National Sales Manager
Robus Lighting ( Australia)
02.2017 - 02.2018
National Sales Manager
G Lighting
01.2010 - 02.2017
Independant Designer
Self employed
01.2008 - 02.2011
Sales Manager
Loretto Lighting
01.2003 - 01.2008
Lighting Designer
Lighting Direct
02.2002 - 02.2003
Lighting Designer Consultant
ECC Lighting
03.1996 - 12.2002
Small Business Management -
UNITEC
Spatial Design -
Auckland University of Technology
Illumination And Engineering -
Auckland University of Technology
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