Overview
Work History
Skills
Timeline
Generic

Darryl Mcnamara

Dunedin,OTA

Overview

15
15
years of professional experience

Work History

Senior Media Specialist

NZME
Dunedin, Dunedin
10.2022 - Current
  • Developed and executed comprehensive media campaigns to increase brand awareness.
  • Identified and evaluated strategic opportunities for media placements, including print, radio, online digital and out of home.
  • Compiled reports on campaign performance metrics to track progress against goals.
  • Created detailed presentations for clients outlining proposed advertising plans and budgets.
  • Supervised a team of junior media specialists to ensure projects were completed on schedule and within scope.
  • Researched industry trends and best practices in order to inform decision making around future initiatives.
  • Negotiated contracts with publishers and vendors while leveraging data insights to secure favorable rates.
  • Planned promotional events focused on increasing customer loyalty through targeted outreach efforts.
  • Arranged public appearances, contests or exhibits for clients to increase product or service awareness or promote goodwill.
  • Conferred with production or support personnel to produce or coordinate advertisements or promotions.

Media Specialist

Mediaworks
Dunedin CBD, Dunedin
09.2019 - 09.2022
  • Developed and executed comprehensive media campaigns to increase brand awareness.
  • Identified and evaluated strategic opportunities for media placements, including print, radio, television, online, and out-of-home platforms.
  • Compiled reports on campaign performance metrics to track progress against goals.
  • Managed relationships with external vendors to ensure timely delivery of materials within budget constraints.
  • Created detailed presentations for clients outlining proposed advertising plans and budgets.
  • Planned promotional events focused on increasing customer loyalty through targeted outreach efforts.
  • Maintained accurate records related to all media activities including invoices, contracts.

Business Owner

Aart on St Andrew
Dunedin CBD, Dunedin
03.2009 - 08.2019
  • Identified and recruited staff members.
  • Established marketing strategies, such as social media campaigns, to promote the business.
  • Negotiated contracts with vendors for supplies and services.
  • Monitored cash flow to ensure proper budgeting of resources.
  • Created a customer service policy to ensure customers were satisfied with products or services.
  • Managed inventory levels to meet customer demand while minimizing costs.
  • Ensured compliance with all local laws and regulations related to the business operations.
  • Implemented systems for tracking sales performance and analyzing data trends in order to maximize profitability.
  • Conducted regular meetings with employees to review progress towards company goals.
  • Resolved conflicts between employees or customers in a timely manner.
  • Reviewed financial statements on a monthly basis in order to assess financial health of the organization.
  • Oversaw daily operations of the business and provided guidance when needed.
  • Determined pricing for products or services based on costs and competition.
  • Managed operations budgeting, accounts payable and accounts receivable and payroll.
  • Analyzed financial statements and trends to manage cash flow and make business decisions.
  • Used excellent verbal skills to engage customers in conversation and effectively determine needs and requirements.
  • Used strong issue resolution and communication skills to cultivate and strengthen lasting client relationships.

Skills

  • Marketing Plans
  • Promotions
  • Campaign Management
  • Performance Metrics Analysis
  • Commercial Awareness
  • Strategic Planning
  • Multi-Channel Marketing Experience
  • Branding

Timeline

Senior Media Specialist

NZME
10.2022 - Current

Media Specialist

Mediaworks
09.2019 - 09.2022

Business Owner

Aart on St Andrew
03.2009 - 08.2019

Similar Profiles

CREATE PROFILE
Darryl Mcnamara