Darryl Mcnamara
Dunedin,OTA
Overview
15
15
years of professional experience
Work History
Senior Media Specialist
NZME
Dunedin, Dunedin
10.2022 - Current
- Developed and executed comprehensive media campaigns to increase brand awareness.
- Identified and evaluated strategic opportunities for media placements, including print, radio, online digital and out of home.
- Compiled reports on campaign performance metrics to track progress against goals.
- Created detailed presentations for clients outlining proposed advertising plans and budgets.
- Supervised a team of junior media specialists to ensure projects were completed on schedule and within scope.
- Researched industry trends and best practices in order to inform decision making around future initiatives.
- Negotiated contracts with publishers and vendors while leveraging data insights to secure favorable rates.
- Planned promotional events focused on increasing customer loyalty through targeted outreach efforts.
- Arranged public appearances, contests or exhibits for clients to increase product or service awareness or promote goodwill.
- Conferred with production or support personnel to produce or coordinate advertisements or promotions.
Media Specialist
Mediaworks
Dunedin CBD, Dunedin
09.2019 - 09.2022
- Developed and executed comprehensive media campaigns to increase brand awareness.
- Identified and evaluated strategic opportunities for media placements, including print, radio, television, online, and out-of-home platforms.
- Compiled reports on campaign performance metrics to track progress against goals.
- Managed relationships with external vendors to ensure timely delivery of materials within budget constraints.
- Created detailed presentations for clients outlining proposed advertising plans and budgets.
- Planned promotional events focused on increasing customer loyalty through targeted outreach efforts.
- Maintained accurate records related to all media activities including invoices, contracts.
Business Owner
Aart on St Andrew
Dunedin CBD, Dunedin
03.2009 - 08.2019
- Identified and recruited staff members.
- Established marketing strategies, such as social media campaigns, to promote the business.
- Negotiated contracts with vendors for supplies and services.
- Monitored cash flow to ensure proper budgeting of resources.
- Created a customer service policy to ensure customers were satisfied with products or services.
- Managed inventory levels to meet customer demand while minimizing costs.
- Ensured compliance with all local laws and regulations related to the business operations.
- Implemented systems for tracking sales performance and analyzing data trends in order to maximize profitability.
- Conducted regular meetings with employees to review progress towards company goals.
- Resolved conflicts between employees or customers in a timely manner.
- Reviewed financial statements on a monthly basis in order to assess financial health of the organization.
- Oversaw daily operations of the business and provided guidance when needed.
- Determined pricing for products or services based on costs and competition.
- Managed operations budgeting, accounts payable and accounts receivable and payroll.
- Analyzed financial statements and trends to manage cash flow and make business decisions.
- Used excellent verbal skills to engage customers in conversation and effectively determine needs and requirements.
- Used strong issue resolution and communication skills to cultivate and strengthen lasting client relationships.
Skills
- Marketing Plans
- Promotions
- Campaign Management
- Performance Metrics Analysis
- Commercial Awareness
- Strategic Planning
- Multi-Channel Marketing Experience
- Branding
Timeline
Senior Media Specialist
NZME
10.2022 - Current
Media Specialist
Mediaworks
09.2019 - 09.2022
Business Owner
Aart on St Andrew
03.2009 - 08.2019