Davina Tupaea
Te Awamutu,WKO
Summary
In search of a shift in focus, my true passion is serving our hapū, Rangatahi, and Iwi. I'm dedicated to providing them with the means to continue the important task that our ancestors started. Understanding the importance of te reo, I am making a conscious effort to improve my te reo Māori. Even though I only have basic language skills now, I'm determined to improve them as part of my continuous personal and professional development.
My goal is to use my developing cultural competency and marketing expertise to encourage and advance community activities. As a Marketing Specialist with a focus on creating effective campaigns and product marketing strategies that not only meet but also exceed client expectations, I bring a depth of experience and a drive to accomplish challenging objectives. Known for my creative problem-solving and painstaking attention to detail, I am ready to use my ten years of marketing experience to succeed in a fresh, exciting role.
Overview
14
14
years of professional experience
Work History
Marketing & Recruitment Coordinator
Te Wānanga O Aotearoa
2010.10 - Current
- Identified appropriate marketing channels and target customers for campaigns.
- Developed campaigns and specific marketing strategies for clients.
- Wrote engaging and successful marketing, advertising and website copy.
- Created documentation outlining research findings for use by project managers, customers and other marketing staff to make accurate decisions about future plans.
- Worked within budget parameters to develop and implement marketing strategies by analyzing key data and consumer demographics.
- Collaborated with external creative agencies to produce and distribute marketing materials.
- Directed full-cycle marketing and advertising strategies.
- Implemented successful marketing and promotional strategies worth over $2+million in yearly revenue.
- Coordinated with social media, public relations and other teams to execute product introductions.
- Determined optimal variation of, and resource allocation to media outlets by analyzing consumer data to meet company's advertising goals.
- Developed advertisements with impactful messages to stimulate engagement and reach target audiences.
- Maximized advertising efforts by developing content for media relations, corporate communications and social media posts.
- Monitored trends in social media, industry and competitive landscape to create new material.
Student Registry - Data Entry
Te Wānanga O Aotearoa
2009.10 - 2010.11
- Quickly learned new skills and applied them to daily tasks, improving efficiency and productivity.
- Carried out day-day-day duties accurately and efficiently.
- Demonstrated respect, friendliness and willingness to help wherever needed.
- Worked flexible hours; night, weekend, and holiday shifts.
- Maintained energy and enthusiasm in fast-paced environment.
- Proved successful working within tight deadlines and fast-paced atmosphere.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Offered friendly and efficient service to customers, handled challenging situations with ease.
- Developed and maintained courteous and effective working relationships.
- Resolved problems, improved operations and provided exceptional service.
- Participated in team-building activities to enhance working relationships.
Education
Certificate - Break Through Marketing Plans
Marketing Association
Auckland, AUKCertificate - SEO & CRO
Marketing Association
AucklandCertificate - Essentials of Digital Marketing
Marketing Association
AucklandCertificate - Critical Thinking For Marketers
Marketing Association
AucklandDiploma In Digital Marketing - Digital Marketing
NZIE
Online12.2024
Skills
- Self-motivated professional
- Flexible and Adaptable
- Collaboration
- Conflict Resolution
- Good listening skills
- Decision Making
- Responsible
- Social media recruiting
- Employer branding
- Strong communication
- Time management
- Recruitment marketing
Timeline
Marketing & Recruitment Coordinator
Te Wānanga O Aotearoa
2010.10 - Current
Student Registry - Data Entry
Te Wānanga O Aotearoa
2009.10 - 2010.11
Certificate - Break Through Marketing Plans
Marketing Association
Certificate - SEO & CRO
Marketing Association
Certificate - Essentials of Digital Marketing
Marketing Association
Certificate - Critical Thinking For Marketers
Marketing Association
Diploma In Digital Marketing - Digital Marketing
NZIE
Similar Profiles
Candice BensonCandice Benson
Kaiārahi Pou Reo/Kaiāwhina at Te MātāwaiKaiārahi Pou Reo/Kaiāwhina at Te Mātāwai
Pehimana McGarveyPehimana McGarvey
Administrator at Te Whare Wānanga o AwanuiārangiAdministrator at Te Whare Wānanga o Awanuiārangi
Khlani Paenga Hohua-HaywardKhlani Paenga Hohua-Hayward
Kaiāwhina/Support Staff at Te Wānanga IhorangiKaiāwhina/Support Staff at Te Wānanga Ihorangi