Deborah Crankshaw

• www.mindbodythrives.com
• Launching new, innovative projects based on customer demand.
• Defined clear mission and organizational vision as part of overall business plan.
• Harnessed market gaps using innovative concepts and creative approaches.
• My hobby to enable myself to support people all over the world to become empowered and inspired to improve their own health and Fitness through Coaching courses, products and podcasts.

https://www.getbalance.co.nz/

• Support to Damian and Miriam Lodge ( From 1 October 2021 to date)
• Previously Support to Wayne Perkins and Linda Sinden (November 2017 to 30 September 2021)

ACCOUNTING

• Accounts Payable and Accounts Receivable through written and verbal contact with customer and suppliers.
• Processing and Reconciliation of bank, invoicing, creditors, debtors and taxes.
• Reconciliation of Payments done on PayPal and Eway.
• Management of fixed asset registers or ledgers.
• Developed and administered annual budgets following periods of strong analysis and research utilizing Xero, Float and Pocketsmith .
• Management of all transactions on Xero .
• Tracked tax, invoicing and budget information accurately using Xero
• Set up of all payments on bank account
• Streamlined bookkeeping procedures to increase efficiency and productivity.
• Resolved customer concerns promptly to maintain satisfaction.
• Helped resolve client problems quickly with superior customer service.
• Entered financial data into company accounting database for verification and reconciliation, maintaining accurate and current accounts at all times.
• Generated invoices upon receipt of billing information and tracked collection progress.
• Verified accuracy of business accounts and alerted accountant of errors.

MARKETING AND PUBLIC RELATIONS

• Follow-up telephone calls to clients.
• Use of Wufoo, to reply to customers' queries
• Support for social media marketing
• Working with consultants and calculating commissions
• Expanding consultants network - quadrupled consultants network
• Evaluated marketing campaigns using key metrics and performance indicators, enhancing future propositions.

CUSTOMER SERVICE

• Responded to customer queries and provided excellent customer service Via telephone, email and social media.
• Processing all orders, with the use of Neto.
• Maintained working knowledge of available products and services.
• Improved customer service experiences to facilitate organic growth and loyalty.
• Sought customer feedback and applied data to inform service-level improvements.
• Designed loyalty program to develop fruitful relationships with customers.

STOCK AND STOREROOM

• Management of processing and printing of orders
• Management of packing orders
• Management of pickup by courier
• Organizing and overseeing stock take
• Generating reports on stock levels and valuation
• Organisation and management of stock systems
• Management of courier and stock support supplies and other office stationery

SALARY AND TAX

• Calculation setup of bonus salary for Manager
• Systems to calculate GST for both New Zealand and Australia
• Payment of PAYE
• Systems for Salary Payments

HUMAN RESOURCES

• Training packing and storeroom staff
• Oversaw staff training, addressing knowledge and skills gaps to maximise work quality and efficiency.

• Arranged corporate events and conferences for attendees.
• Arranged Speaking Contests for Area and Clubs.
• Arranged meetings with Club Officers
• Visited clubs and made recommendations for advancement.
• Created Powerpoint presentations and delivered the to District and National meetings
• Conducted training sessions to educate Club Officers on best practices and procedures and increasing team performance.
• Transformed underperforming clubs into productive clubs
• Chaired contests, engaged presenters and contestants.
• Booked venues and scheduled speakers.
• Briefed event staff on running times and schedules.
• Oversaw attendee list and organised registration.
• Coordinated smooth running events of up to 50 online guests.

Executive Assistant to David Wildish

EVENT COORDINATION

• Arranged corporate events, Tradeshows and conferences that increased sales by 20%
• Open Home Events Coordination of PR Releases

BUSINESS PLANNING AND SYSTEMS

• Improve business planning and systems
• Manage Partners and associations
• Improved overall office efficiency by establishing smooth workflow processes, monitoring daily productivity and implementing modifications to eliminate operational bottlenecks.
• Sought building permits and inspected construction sites to enforce compliance with building codes.
• Collaborated and clearly communicated across teams to achieve consistent service delivery.
• Preparing agendas and minutes of meetings
• Produced high-quality documents, spreadsheets and presentations for internal and customer-facing needs.
• Organised physical files and digitised records to ensure ease of accessibility and retrieval by team members.
• Interacted with customers professionally by phone, email or in-person to provide information and direct queries to appropriate staff members.
• Enhanced productivity of managers by providing expert administrative support.
• Managed projects within strict deadlines and budget constraints.

ACCOUNTING

• Accounting Accounts Payable and Accounts Receivable through written and verbal contact with customer and suppliers
• Processing and Reconciliation of bank, invoicing, creditors, debtors and taxes
• Management of fixed asset registers or ledgers
• Preparing budgets and forecasts and fixed asset registers and reporting to management
• Management of all transactions on Xero
• Oversaw office budget to responsibly allocate equipment and resources.
• Prepared vendor invoices and processed incoming payments.
• Optimised finance and accounting systems to minimise processing times.
• Managed costs and billing, resolving financial discrepancies effectively through organisational management of account information.

MARKETING AND PUBLIC RELATIONS

• Scheduling and management of regular marketing activities
• Website construction and updates - WordPress Facebook Twitter LinkedIn Email Newsletters - using Zoho, Mailchimp and AWeber Blogs
• 
  
• Marketing & PR Generation of email templates
• First point of response for incoming leads
• Improved email marketing campaigns by enhancing deliverability for increased engagement.
• Follow-up telephone calls to clients
• Generation and management of contractors

HUMAN RESOURCES

• Training and induction of employees
• Diary management of managers and staff
• Management of contracts
• Offered cost estimates for construction projects to potential clients.
• Completed orientations to integrate new staff to company systems and culture.
• Hired and managed specialised subcontractors to carry out portions of construction projects.

• Harcourts Takapuna https://www.cooperandco.co.nz/harcourts-takapuna-real-estate/
• Selected from a large number of applicants to be the scholarship student
• In capacity as a scholarship student, was required to motivate and support five other students who were also studying the Real Estate License course
• Generated a database of over 600 contacts in the time at Harcourt's, having had few contacts in New Zealand on arrival from South Africa
• Marketed myself as a Real Estate Agent by advertising, distributing flyers, emailing, and making use of all the social media, as well as setting up personalized website
• Presented appraisals to interested parties who were considering selling their homes
• Presented speeches on the auction process to networking groups
• Was actively involved in all the activities of a real estate agent, which includes doing open homes and preparation thereof, follow up calls to visitors of open homes, showing potential buyers homes, negotiating and completing the sale of the homes
• Expert on the utilization of all technological programs such as the Harcourts Database, Realestate.co.nz, Trademe, Property Guru
• Counselled new buyers to enhance sales opportunities.
• Networked with area realtors and promoted builders to boost referral network and created estate agent and buyer incentives and strategies with other agents, builders and buyers.

• In Mairangi Bay, Auckland New Zealand
• Kinetiq's business is to generate bills that are outsourced by a major energy company based in Australia
• Was chosen for interview from large selection (120+) of candidates
• Received high percentage in aptitude test that was given that tests mathematical ability, logic, attention to detail and working under pressure
• Subsequently, to illustrate, over one hundred candidates applied for billing administrator positions, of which 12 were interviewed and only two, which included myself, managed to pass test
• Learned billing administration work quickly and trained this on to newer employees, growing capability in team
• Ability to communicate effectively with customers, suppliers and many other parties via email, Skype and phone.
• High mathematical and logical ability to produce reports on Excel
• Ability to operate advanced billing program that requires vast understanding of capturing data and demands of electricity meters, and includes incorporating contracts that many companies have both with meter providers and suppliers of electricity
• Working to time-frames and deadlines ensures that speed is as important as accuracy.
• Collected data to complete detailed financial reports for stakeholders and management.

• Founding member of Crankshaw Networking, which installs computer network cables
• Sales and Marketing - actively involved in designing logo and brochures and all marketing material
• Selling products and services
• Developed strategic partnerships to expand client base.
• Designed adverts for website, newspapers and various directories
• Designed business strategies to obtain short and long-term goals for company.
• Marketing telephone calls to assess service and produce new business
• Reviewed bookkeeping and management accounts to achieve clear and correct reports.
• Formulated business plans to increase growth and minimise cost for company.
• Advanced Microsoft Office skills including Word, Excel and PowerPoint
• Particularly competent at designing spreadsheets using formulas
• Worked with cross functional team to develop and implement targeted sales strategies.
• Executed marketing and sales strategies to generate and convert qualified leads.
• Preparation of presentations and public-speaking and all types of reports for management, including all financial reports
• Oversaw payroll functions and work functions for 10+ employees and 15+ contractors.
• Liaison with clients, suppliers as well as bank managers
• Supervision of employees
• Preparing budgets and forecasts and reporting to management Management of cash-flow and reporting to management
• Diary management of managers and staff
• Doing agendas and minutes of meetings
• Reception duties and excellent phone manner
• Supportive Roles Public Relations - planning of events, expo's, and training seminars
• Human Resources - was actively involved in advertising of positions, interviewing of candidates, reference checks, management of contracts and induction of employees. Employed over 35 staff members.
• Accounting Accounts Payable and Accounts Receivable through written and verbal contact with customer and suppliers
• Fully proficient in use of Quickbooks, Pastel and MYOB
• All processing of books and accounts and financial reporting to balance sheet
• Management of fixed asset registers or ledgers
• Fleet management of vehicles, including tracking of mileage
• Trained many staff employed by to do various roles of business and to maintain systems and integrity of business.
• Created clear company mission and vision statements, improving staff focus and motivation.
• Resolved staff and client issues effectively and efficiently, enhancing business performance and growth.
• Negotiated with suppliers to reduce costs and achieve stable supply chains.
• Built and maintained positive relationships with employees, enhancing staff retention figures.
• Supported marketing strategy and advertising initiatives that built brand awareness and reputation.
• Oversaw performance of executives and provided guidance for improvement.
• Formulated business plans to increase growth and minimize cost for company.
• Managed business operations, financial performance and investments of company.

Courses Completed:

Landmark Forum

Landmark Advanced Course

Breakthroughs Living Outside The Box Seminar

Self Expression Leadership Program

Communication Access To Power

Communication Power To Create

Excellence In The Zone

Introduction Leadership Program

First Class Pass,

1996 Served on the board of the non-profit organization AFS (American Field Scholarship) as the financial secretary

Passed with Distinction

Courses included:

Geography of Tourism

Client Relations

Agency Operation

Air Travel Introduction

South African National gymnastics registered coach and judge.

Repeatedly received Life Savers and First Aid Certificates

Netball Coaching Certificate

Swimming Training Certificate

Tennis Coaching Certificate

Assessed by NZQA on 21 December 2011 as the equivalent of a Diploma of Teaching at Level 7 and a Higher Diploma of Teaching.

Vice Chairman of Gymnastics Club

Specialised in Physical Education

Majored in English

Awarded Distinction and exam exemption in Mathematics

Provincial Gymnast and was the captain of gymnastics at the St Mary's School For Girls.

South African Amateur Gymnastics Union Qualified Coach and Judge -

School Springboard Diving A Team Member