Hi, I’m
Deborah Crankshaw
Auckland,New Zealand
Summary
Results-oriented professional with a diverse skill set and a passion for optimizing performance. Proven track record in business management, customer relations, and personal training. Adept at fostering strong relationships, implementing innovative strategies, and achieving exceptional results. Highly skilled in communication, leadership, and financial management. Committed to continuous learning and personal development, always striving for excellence.
Key strengths:
- Strategic Leadership: Experienced in driving business growth and operational efficiency.
- Customer Focus: Proven ability to build strong client relationships and exceed expectations.
- Adaptability: Thrives in dynamic environments and quickly adjusts to changing priorities.
- Technical Proficiency: Proficient in various software applications and tools.
- Effective Communication: Strong written and verbal communication skills, including public speaking.
- Financial Acumen: Skilled in financial analysis, budgeting, and reporting.
- Health and Wellness Expertise: Deep understanding of fitness, nutrition, and personal training.
Overview
12
years of professional experience
1
Certification
Work History
Jetts Fitness
Personal Trainer
04.2024 - Current
Job overview
- Educated clients on proper exercise techniques, reducing risk of injury during workouts.
- Motivated clients to stay on track with fitness goals with positive and friendly approach.
- Trained clients during strength training, cardio vascular exercise, and stretching.
- Assisted clients with personal fitness goals through realistic objectives.
- Improved client fitness levels by developing personalized workout plans and monitoring progress.
- Increased client retention through consistent communication, motivation, and support.
- Explained exercise modifications and contraindicated movements to participants with history of injury.
- Streamlined account management processes for improved efficiency and accuracy.
Maharishi Ayurveda Products New Zealand
Customer Relationship Manager
11.2017 - 08.2024
Job overview
- Company Overview: www.getbalance.co.nz
- Enhanced customer satisfaction by addressing and resolving customer queries, concerns, and complaints in a timely manner.
- Handled accounting, bookkeeping, sales, marketing support, stock management, and employee training
- Implemented CRM systems to track customer interactions, leading to more efficient follow-ups and enhanced customer experiences.
- Delivered informative presentations on health and wellness products
- Managed customer relations on ongoing basis to maximize customer retention.
- Developed long-term relationships with customers through personalized interactions, ensuring loyalty and repeat business.
- Delivered exceptional after-sales support by maintaining regular contact with clients, ensuring their continued satisfaction with purchased products or services.
- Conducted regular meetings with sales teams to discuss insights on customer behavior trends, contributing to increased sales figures.
- Managed department call volume of 30+ calls and email follow-ups per day and coordinated department schedules to maximize coverage during peak hours.
Toastmasters
Area Director
07.2021 - 06.2022
Job overview
- Planned and coordinated speaking contests, facilitated meetings, and presented online/offline to audiences of 50-100
- Increased membership, managed social media and website marketing, and handled treasury functions
- Honed leadership and communication skills while motivating others to develop their public speaking abilities
CATALYST HOMES
Office Manager, Contractor
04.2015 - 01.2018
Job overview
- Provided exceptional customer service when addressing client inquiries or concerns via phone calls or email correspondence.
- Maintained accurate financial records by reconciling accounts payable/receivable transactions regularly to ensure balanced budgets.
- Coordinated office events and meetings, ensuring timely execution and optimal scheduling for all participant
- Arranged corporate events, Trade Shows and conferences that increased sales by 20%
- Open Home Events Coordination of PR Releases.
- Managed projects within strict deadlines and budget constraints.
- Processing and Reconciliation of bank, invoicing, creditors, debtors and taxes
- Management of fixed asset registers or ledgers
- Preparing budgets and forecasts and fixed asset registers and reporting to management
- Management of all transactions on Xero
- Oversaw office budget to responsibly allocate equipment and resources.
- Prepared vendor invoices and processed incoming payments.
- Optimized finance and accounting systems to minimize processing times.
- Managed costs and billing, resolving financial discrepancies effectively through organizational management of account information.
- Handled sensitive information with discretion, maintaining confidentiality of company documents and personnel records.
HARCOURTS
Scholarship Residential Real Estate Consultant
09.2013 - 03.2015
Job overview
- Harcourts Takapuna https://www.cooperandco.co.nz/harcourts-takapuna-real-estate/
- Selected from large number of applicants to be scholarship student
- In capacity as scholarship student, was required to motivate and support five other students who were also studying Real Estate License course
- Generated database of over 600 contacts in time at Harcourt's, having had few contacts in New Zealand on arrival from South Africa
- Marketed myself as Real Estate Agent by advertising, distributing flyers, emailing, and making use of all social media, as well as setting up personalized website
- Presented appraisals to interested parties who were considering selling their homes
- Presented speeches on auction process to networking groups
- Was actively involved in all activities of real estate agent, which includes doing open homes and preparation thereof, follow up calls to visitors of open homes, showing potential buyers homes, negotiating and completing sale of homes
- Expert on utilization of all technological programs such as Harcourts Database, Realestate.co.nz, Trademe, Property Guru
- Counselled new buyers to enhance sales opportunities.
- Networked with area realtors and promoted builders to boost referral network and created estate agent and buyer incentives and strategies with other agents, builders and buyers.
- Communicated with clients to understand property needs and preferences.
KINETIQ
Billing Administrator & Trainer
09.2012 - 08.2013
Job overview
- Maintained accurate records of clients'' financial transactions, ensuring data integrity within the company''s database.
- In Mairangi Bay, Auckland New Zealand
- Kinetiq's business is to generate bills that are outsourced by a major energy company based in Australia
- Was chosen for interview from large selection (120+) of candidates
- Received high percentage in aptitude test that was given that tests mathematical ability, logic, attention to detail and working under pressure
- Subsequently, to illustrate, over one hundred candidates applied for billing administrator positions, of which 12 were interviewed and only two, which included myself, managed to pass test
- Learned billing administration work quickly and trained this on to newer employees, growing capability in team
- Ability to communicate effectively with customers, suppliers and many other parties via email, Skype and phone.
- High mathematical and logical ability to produce reports on Excel
- Ability to operate advanced billing program that requires vast understanding of capturing data and demands of electricity meters, and includes incorporating contracts that many companies have both with meter providers and suppliers of electricity
- Working to time-frames and deadlines ensures that speed is as important as accuracy.
- Collected data to complete detailed financial reports for stakeholders and management.
Education
Fit FuturesAuckland, NZ
Certificate in Personal Training Level 4 from Personal Training
12-2023
Hato Hone St JohnAuckland, NZ
First Aid Level 1-8 Hours from First Aid
12-2023
Landmark WorldwideAuckland, NZ
Leadership & Communication Courses from Leadership & Communication
01-2018
Real Estate Agents Authority New ZealandAuckland, AUK
NZQA Level 4 Real Estate from Sales Person & Real Estate
12-2013
Institute of Commercial Management,United Kingdom
Diploma in Accounting from Accounting
03-1996
Damelin - South African School of Management,South Africa
Practical Accounting Diploma First Class Pass, from Accounting And Business Management
11-1995
Damelin - South African Institute of ManagementSouth Africa
Bookeeping Diploma With Distinction from Accounting
05-1995
Birnam Business College,South Africa
Public Relations Diploma from Public Relations
12-1989
NZQA Level 7Johannesburg College Of Education
Diploma in Teaching, Converted To NZQA Level 7 from Teaching
12-1988
Skills
Customer Service and Relationship Management
Business Administration and Operations
Motivational Coaching and Leadership
Interpersonal Communication and Relationship Building
Sales and Marketing
Financial Management
Technical Proficiency
Professionalism and Ethics
Timeline
Personal Trainer
Jetts Fitness
04.2024 - Current
Area Director
Toastmasters
07.2021 - 06.2022
Customer Relationship Manager
Maharishi Ayurveda Products New Zealand
11.2017 - 08.2024
Office Manager, Contractor
CATALYST HOMES
04.2015 - 01.2018
Scholarship Residential Real Estate Consultant
HARCOURTS
09.2013 - 03.2015
Billing Administrator & Trainer
KINETIQ
09.2012 - 08.2013
Fit Futures
Certificate in Personal Training Level 4 from Personal Training
Hato Hone St John
First Aid Level 1-8 Hours from First Aid
Landmark Worldwide
Leadership & Communication Courses from Leadership & Communication
Real Estate Agents Authority New Zealand
NZQA Level 4 Real Estate from Sales Person & Real Estate
Institute of Commercial Management,
Diploma in Accounting from Accounting
Damelin - South African School of Management,
Practical Accounting Diploma First Class Pass, from Accounting And Business Management
Damelin - South African Institute of Management
Bookeeping Diploma With Distinction from Accounting
Birnam Business College,
Public Relations Diploma from Public Relations
NZQA Level 7
Diploma in Teaching, Converted To NZQA Level 7 from Teaching
Languages
English
Native or Bilingual
Profiles
LinkedIn Profile, Facebook Page
Hobbies and Interests
- Fitness & Healthy Living
- Learning & Self-Development
- Public Speaking & Leadership
- Travel & Adventure
- Reading & Writing
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