Summary
Overview
Work History
Education
Skills
Timeline
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Deepa Palande

Customer Success, Client Relationship, Business Development and Sales
Auckland

Summary

With 18 years of experience in client relationship management and business development across Australasia, I have built a successful career by driving strategic growth, exceeding sales revenue targets, and adapting to diverse industry sectors including digital solutions, banking, waste management, and import-export, as well as entrepreneurial ventures. I have consistently demonstrated resilience, adaptability, and an ability to navigate complex business environments, including successfully managing projects such as a mobile app development initiative and an import-export business. Throughout my career, I have consistently delivered measurable results. At APN/Finda/Yellow, I exceeded revenue targets and expanded the business portfolio by 150% year on year. In my role with Waste Management, I grew the average account portfolio value by 18% and achieved a significant contract turnaround worth over $1.3 million within nine months. During my time with EC Credit Control, I developed trusted relationships that drove cross-sales and referrals, contributing to consistent revenue growth. These accomplishments highlight my strength in stakeholder engagement, strategic planning, and executing business growth strategies. I am now seeking new challenges where I can leverage my diverse expertise in sales and business development within a full-time role. I am eager to contribute to an organization’s success through innovative strategies, teamwork, and effective leadership. My focus is on delivering sustainable growth, nurturing customer relationships, and driving long-term business success.

Overview

19
19
years of professional experience

Work History

Sales & Account Manager

APAC Collaborations
Auckland, New Zealand
01.2018 - 01.2024
  • Set up an import/export business involving:
  • Conducting market research
  • Sourcing products
  • Understanding customs regulations
  • Managing logistics
  • Handled business operations such as:
  • Sales and marketing
  • Financial management
  • Building and maintaining customer relationships
  • Establishing strong networking to maintain profitability
  • In 2021:
  • Launched and managed a mobile app project
  • Oversaw the development process from concept to launch
  • Coordinated with developers, designers, and stakeholders to ensure timely delivery
  • Integrated features aligned with user needs and business goals

Area Manager

EC Credit Control
03.2022 - 02.2023
  • Company Overview: EC Credit Control is a specialist credit management agency that helps businesses recover their unpaid accounts and protect their cash flow
  • It offers debt resolution, terms and conditions of trade, credit reporting, PPSR services, privacy solutions including business advisory
  • Educated businesses on legal compliance related to trade terms and changing legislation
  • Advised clients on optimizing payment terms and avoiding bad debts
  • Collaborated internally with marketing, operations, and customer service teams
  • Consistently generated revenue and acquired new business, exceeding targets
  • Built trusted relationships, driving referral and cross-sale opportunities
  • EC Credit Control is a specialist credit management agency that helps businesses recover their unpaid accounts and protect their cash flow
  • It offers debt resolution, terms and conditions of trade, credit reporting, PPSR services, privacy solutions including business advisory

Key Account Manager

Waste Management Ltd
04.2017 - 04.2018
  • Dedicated management of the assigned key accounts
  • Increasing sales capability by establishing development of strong relationships with all stakeholders, intermediaries and business bodies in the industry
  • Drive market share, define and maintain the strategic direction of the business plan to drive business growth
  • Managed a portfolio of over $3.3 Million Key Regional & National Accounts across, FMCG, GOVT, Health including DHB's, Manufacturing & Retail conglomerates
  • Achieved turn around within the first 9 months in contract security with a volume of over $1.3 million
  • Grew average value of account portfolio by 18% against the mandate of 4.9%
  • Brought efficiencies by identifying areas of improvement in waste segregation, disposal
  • Co-aligning sustainability goals of customers with that of the organization

Business Manager

BNZ Head Office
01.2016 - 11.2016
  • Managed CRM and resolved client inquiries
  • Facilitated cross-sales, business, and home loan applications
  • Ensured AML/CFT compliance for overseas clients
  • Secured $1 million in asset allocation within the first 90 days

Director, Ecommerce & Mobility Solutions

Digitology PTE
10.2013 - 02.2015
  • Initial engagement as consultant on B2B enterprise solutions in SaaS
  • Business development for Ecommerce & cloud-based mobility solutions to large enterprises in Singapore
  • Achievements: Securing partnerships & letters of intent from leading retailers

Business Development Manager

Yellow Pages
04.2008 - 01.2013
  • Selling digital solutions utilizing high-traffic / high-profile online platforms to SME & Enterprise Accounts
  • Improving digital footprint across social media, web & mobile networks via tailored solutions
  • Achievements: CEO's goal getter award for achieving annual budget figure in 6 months
  • Growing client portfolio from 100 to over 500 clients
  • Achieved highest average value of advertisers across the organization & 200% increase on existing portfolio of advertisers

Business Development Manager

APN Online (Now NZME)
05.2005 - 03.2008
  • Managed a region successfully and acquired new business
  • Grew existing portfolio by 200%
  • Established trusted client relationships to generate cross sales and referral opportunities
  • Provided market feedback for product improvisations
  • Awarded the CEO’s excellence award in achieving business sales and growth in half the mandated time

Education

Graduate -

Economics and Commerce

Skills

Collaborative Team Player

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Timeline

Area Manager

EC Credit Control
03.2022 - 02.2023

Sales & Account Manager

APAC Collaborations
01.2018 - 01.2024

Key Account Manager

Waste Management Ltd
04.2017 - 04.2018

Business Manager

BNZ Head Office
01.2016 - 11.2016

Director, Ecommerce & Mobility Solutions

Digitology PTE
10.2013 - 02.2015

Business Development Manager

Yellow Pages
04.2008 - 01.2013

Business Development Manager

APN Online (Now NZME)
05.2005 - 03.2008

Graduate -

Economics and Commerce
Deepa PalandeCustomer Success, Client Relationship, Business Development and Sales