Deepika Rathore
Auckland,New Zealand
Summary
Performance-driven digital marketing leader with 10+ years of experience managing full-funnel campaigns across Search, Programmatic, and Paid Social. Skilled in AI, automation, data-driven insights, and cross-channel optimisation. Expert in advanced Excel, Microsoft Suite, DSP/SSP operations, and scaling marketing processes. Strong communicator and collaborative leader with a knack for strategic innovation and operational efficiency.
Overview
11
11
years of professional experience
8
8
Certification
Work History
Senior Ads Specialist (Google & Social Media)
Pure SEO
Auckland, New Zealand
05.2025 - Current
- Lead campaign strategy, setup, and optimisation across Search, Performance Max, Shopping & Display.
- Build and maintain automation scripts & dashboards for reporting, pacing, and budget allocation.
- Execute programmatic display/video via DV360 & The Trade Desk integrating AI optimisations.
- Oversee Meta, TikTok, Snapchat campaigns with data-driven audience segmentation and creative testing.
- Collaborate across teams to forecast, present, and execute cross-channel marketing plans.
Digital Account Director (Samsung Account)
Cheil New Zealand
, New Zealand
09.2022 - 01.2025
- Directed Samsung’s NZ digital strategy, managing $250K+ monthly spend and delivering 27% ROI growth.
- Led affiliate/partnership campaigns with Frank, MetService, Discovery, TVNZ, and NZME to extend reach.
- Managed eCommerce launch via AEM (450 SKUs), ensuring accurate metadata and tagging.
- Ran programmatic campaigns via DV360 & TTD, increasing CTR by 22%.
- Executed paid social strategies across Meta, TikTok, Pinterest & Snapchat with +32% engagement.
- Integrated Firework API for live commerce workflows; partnered with influencers for direct purchase flows.
- Utilised Salesforce and Adobe Campaign for CRM automation, improving retention and CTR.
Senior Manager – Performance Marketing
Starcom (Publicis Group)
05.2021 - 08.2022
- Managed full-funnel acquisition using Meta, Google, The Trade Desk with 8.7x ROAS.
- Oversaw $1.5M+ annual budget, deploying UGC tests and retargeting strategies.
- Delivered executive-level dashboards and insights for SEM, Social & Programmatic channels.
Media Manager
Mindshare (GroupM)
12.2019 - 04.2021
- Drove 50% sales lift for Disney+ through integrated digital campaigns and influencer strategy.
- Executed large-scale digital launches (e.g., IPL Hotstar) and YouTube activations.
- Surpassed product launch KPIs by 26% via cross-channel media execution.
Senior Media Planner
Lodestar UM (IPG Group)
01.2015 - 11.2019
- Developed digital strategies for Amul and Mahindra Cars, boosting sales by 15–25%.
- Delivered 10M+ impressions and 40% higher conversions for campaign activations.
Education
Post‑Graduate Diploma in Management & Marketing -
Mumbai, India01.2015
Bachelor of Arts -
Delhi University
Delhi, India01.2012
Skills
- DV360
- The Trade Desk
- Meta Ads Manager
- TikTok
- Snapchat
- GA4
- Looker Studio
- Adobe Analytics
- Shopify & AEM
- Advanced Excel
- Microsoft Suite
- GTM
- Agency Analytics
- Adobe Suite
Certification
- Google Search & Ads
- AI-Powered Performance Ads Certification
- Google Ads Apps Certification
- Google Ads Display Certification
- Google Ads Video Certification
- Google Ads Display Certification
- Meta Buying & Planning
- Shopify
Accomplishments
- Oversaw $300K+ monthly ad spend, delivering ROAS up to 8.7x and reducing CPA by 30%.
- Improved client ROI 27% year-over-year via audience segmentation and AI-based optimisations.
- Led digital strategy for Samsung Galaxy Fold 6 / Flip 6, boosting engagement by 32%.
- Built automated reporting dashboards (BigQuery, Looker Studio, GA4) cutting manual reporting time by 40%.
Professional Development
Currently expanding skills in AI and Automation, 2025, Understanding how to apply AI, automation tools, and prompt engineering to optimise marketing performance and reporting efficiency.
Core Skills
- Campaign Strategy & Planning
- Budget Forecasting & Pacing
- Programmatic Media Buying (DV360, The Trade Desk)
- Paid Social Optimisation (Meta, TikTok, Snapchat, Pinterest)
- Performance Analytics & Reporting (GA4, Looker Studio, Adobe Analytics)
- Automation Scripts & AI Enablement
- Financial Reporting & Margin Analysis
- Stakeholder & Client Communication
- Cross-functional Team Leadership
- Testing & Innovation Frameworks
Timeline
Senior Ads Specialist (Google & Social Media)
Pure SEO
05.2025 - Current
Digital Account Director (Samsung Account)
Cheil New Zealand
09.2022 - 01.2025
Senior Manager – Performance Marketing
Starcom (Publicis Group)
05.2021 - 08.2022
Media Manager
Mindshare (GroupM)
12.2019 - 04.2021
Senior Media Planner
Lodestar UM (IPG Group)
01.2015 - 11.2019
Post‑Graduate Diploma in Management & Marketing -
Bachelor of Arts -
Delhi University