Open To Work
De Shawn Pele
Auckland,New Zealand
Summary
Results-oriented Digital Marketing Specialist with established success at nib Health Insurance, specializing in digital acquisition campaigns and website optimization.
Overview
4
4
years of professional experience
Work History
Digital Marketing Specialist (DTC)
nib Health Insurance
Auckland, New Zealand
05.2023 - 08.2025
- Acquired new customers through end-to-end digital acquisition campaigns across paid media channels
- Oversaw and optimised online digital campaigns to drive lead generation and policy conversion
- Managed EDM campaigns sent to prospective leads, ensuring accuracy, timing, and brand alignment
- Played a key role in the revamp and launch of nib’s Life & Living Insurance website, now live
- Coordinated with internal teams and external partners to deliver campaigns on time and within scope
- Worked with sensitive customer and commercial data, maintaining strict confidentiality
Programmatic Executive
dentsu
Auckland, New Zealand
02.2022 - 04.2023
- Managed digital advertising campaigns across DV360, Meta, Yahoo, Hivestack and Vistar
- Conducted pacing checks, reporting, and optimisation to ensure campaign health
- Liaised with clients and internal account teams to support campaign delivery
- Supported planning teams with spend recommendations and performance insights
Digital Operations Executive
dentsu
Auckland, New Zealand
03.2021 - 01.2022
- Set up and monitored advertising campaigns ensuring accuracy and compliance
- Coordinated with publishers to resolve issues efficiently
- Built and analysed reports using Google Analytics and campaign data
- Supported data and technology teams with reporting and visualisations
Education
Bachelor of Commerce -
University of Auckland
Certificate in Business Analysis -
IIBA
Skills
- Inbox & calendar coordination
- Digital marketing strategy
- Website optimization
- Email marketing
- Paid media management
- Google Analytics
- Client relationship management
- Stakeholder & client communication
- Confidential information handling
- Campaign & project coordination
- Travel & meeting organisation
- Microsoft Excel & reporting
- Attention to detail & time management
Websites
Work Preference
Job Search Status
Open to workWork Type
Part TimeFull TimeLocation Preference
HybridSalary Range
$65000/yr - $200000/yrTimeline
Digital Marketing Specialist (DTC)
nib Health Insurance
05.2023 - 08.2025
Programmatic Executive
dentsu
02.2022 - 04.2023
Digital Operations Executive
dentsu
03.2021 - 01.2022
Bachelor of Commerce -
University of Auckland
Certificate in Business Analysis -
IIBA