Devika D. Gujare
Auk
Summary
Dynamic digital marketing specialist with expertise in project management and strategic planning. At Sudima Hotels, led digital transformation projects, boosting team productivity by 30%. Skilled in CRM/PMS systems and social media management, fostering brand growth and customer engagement. Proven track record in enhancing brand visibility and driving revenue through innovative marketing strategies.
Overview
10
10
years of professional experience
Work History
National Cluster Reservations Manager
Sudima Hotels
01.2023 - 12.2025
- Managing a team of 16 individuals with a reporting hierarchy that includes a Central Assistant Manager, a Reservations Supervisor, reservations agents based in Auckland, and 8 remote communication agents in the Central team located in the Philippines.
- Lead digital transformation and PMS projects including process redesign.
- Oversee corporate rate loading, wholesale allotments, promotions & inventory.
- Collaborate with Revenue, Sales & Digital teams across multiple properties.
- Develop SOPs, training manuals, reporting documents, and guidelines.
- Support revenue team with budgeting, forecasting & analytics.
- Improved team productivity by 30% through streamlined SOP's.
- Maintaining employee engagement through appraisals, training, hiring, and payroll management.
- Optimizing and assisting the Digital Marketing team in building the New Loyalty Program.
- Analyzing and planning for the department.
- 7 Properties Nationwide
Reservations Manager
Voco & Holiday Day Inn Express Hotel
Auckland
05.2022 - 01.2023
- Managing a Team of 3 with 01 reservations Agent based in Auckland and a Central team in Philippines.
- Optimize Hotel occupancy and ADR for each Hotel portfolio.
- Working closely with Revenue & Head office Team based in Australia.
- Keys Responsibilities includes Corporate Rate Loading, Wholesale, allotments, creating new promotions, managing inventory & Rates.
- Maintaining IHG Brand Standards, Loyalty programs.
- Effectively manage call volume and task list for Reservations Agent.
- Drive call conversion to optimize revenue.
- Conducting briefings with different departments related to groups events.
- Ensuring correct group rooms are booked in the system with regular 90, 60 & 30-days checks.
- Ensuring quotes for group business are effectively managed and responded in timely managed.
- Meet & Greet with Corporate, wholesale Clients to maintain business relationship.
- Maintain Employment engagement: Appraisals, Training, Hiring & payroll.
- Excellent knowledge with different property Management system like Opera, PM & PRO, Concerto, IHG Merlin, IHG Rewards network, Delphi, Employment Innovation etc.
- Auckland City Centre
Client Service Representative
easy2C Calendars & Promotional Products
Auckland
03.2021 - 05.2022
- Built sustainable client relationships built on trust by applying excellent communication and interpersonal skills.
- Documented conversations with customers to track requests, problems, and solutions.
- Place orders and answer customer questions in person, through emails and over phone.
- Process contracts and order forms for new and existing customers provided by BDM's.
- Compliance with automated commissions for BDM's.
- Resolved product or service problems by clarifying customer complaints and determining optimal solutions.
- Provide Technical support to Sales Agents.
- Work closely with Sales, Design & Manufacture associates.
- Managing Clients Advert Copy Artwork for Calendars & Promotional products.
- In Absence of Office Manager handled Marketing.
- Created daily social media posts to build robust brand presence on, Facebook and Instagram.
- Produced Email Marketing Campaign e.g., Win a Trip to Fiji, Christmas offers & Promo's.
- Familiar with Marketing tools including brochures and print ads.
- Coordinated various marketing plans with CEO, Director of Sales & Head of Design.
- Analyzed results of marketing and advertising campaigns.
- Penrose, Auckland
Reservations Supervisor
Jet Park Auckland Airport Hotel
Auckland
07.2019 - 03.2021
Central Reservations & Groups Specialist
Sudima Hotels & Group
Auckland
02.2017 - 06.2019
Front Office Receptionist & Reservation Associate
Hotel Armitage by Prime Hotels Limited
Tauranga
06.2016 - 02.2017
Reservations Generalist
SKYCITY Management Limited
Auckland CBD
02.2016 - 06.2016
Education
Certification in Digital Marketing -
Career Academy
Auckland01.2025
Executive MBA - Human Resource Management
Indian Institute of Business Management
India01.2012
Bachelor's - hospitality management & Tourism Studies
Anjuman-I-Islam's Institute of Hotel Management
India01.2009
Skills
- Project management
- Strategic planning
- Yield management
- Customer service and support
- Office administration and coordination
- Digital marketing tools (Filmora, Canva, Lightroom, Meta Business Suite, Capcut, Chatbot)
- Social media management and content creation
- Email and phone communication
- Reporting and data entry
- CRM/PMS expertise (Opera, IHG Merlin, Delphi, Concerto, Shiji, Lighthouse, Power BI)
- Complaint resolution and problem solving
- Team collaboration and training
- Multi-tasking and time management
Accomplishments
- Achieved $4M+ revenue month for Sudima Hotels.
- Successfully set up remote call centre in Manila.
- University Gold Medalist - Hospitality Management.
- Multiple 'Employee of the Month' and leadership awards.
- Hotel Email Marketing Certification, Revinate - 2020.
References
References available upon request.
Timeline
National Cluster Reservations Manager
Sudima Hotels
01.2023 - 12.2025
Reservations Manager
Voco & Holiday Day Inn Express Hotel
05.2022 - 01.2023
Client Service Representative
easy2C Calendars & Promotional Products
03.2021 - 05.2022
Reservations Supervisor
Jet Park Auckland Airport Hotel
07.2019 - 03.2021
Central Reservations & Groups Specialist
Sudima Hotels & Group
02.2017 - 06.2019
Front Office Receptionist & Reservation Associate
Hotel Armitage by Prime Hotels Limited
06.2016 - 02.2017
Reservations Generalist
SKYCITY Management Limited
02.2016 - 06.2016
Certification in Digital Marketing -
Career Academy
Executive MBA - Human Resource Management
Indian Institute of Business Management
Bachelor's - hospitality management & Tourism Studies
Anjuman-I-Islam's Institute of Hotel Management