Diana Rapana
AUCKLAND,AUK
Summary
I am results driven, with expertise in event planning and campaign execution. Proven ability to enhance customer engagement through innovative POS solutions and effective visual merchandising. I am highly motivated with desires to take on new challenges & stretch my capabilities. I pride myself on my strong work ethic, adaptability, and ability to learn new skills quickly.
Overview
7
7
years of professional experience
Work History
Store Events & Experience
The Warehouse Group
Northcote, Auckland
06.2024 - Current
- Lead end to end delivery of national campaigns, managing timelines, budgets, and supplier coordination to ensure successful execution.
- Leverage SketchUp to create detailed 3D models that illustrate best practice event execution in store, integrating POS strategy, VM guidelines, and spatial optimisation.
- Apply strong visual merchandising expertise to develop and implement clear, effective POS and VM guidelines that enhance in store presentation and customer engagement.
- Introduced innovative and reusable POS solutions to enhance customer experience and reduce operational costs.
- Leveraged creative lens and design principles to enhance in store event visibility while aligning with brand and category strategies.
- Built and maintained strong relationships with internal teams, suppliers, and store stakeholders to enable seamless campaign execution.
- Collaborated cross functionally to streamline store processes and adapt execution strategies supporting store level outcomes and head office priorities.
Assistant Store Manager
Farmers Trading Company
Centre Place, Hamilton
06.2023 - 06.2024
- Identified growth opportunities and implemented initiatives that increased sales and enhanced customer experience.
- Provided leadership and direction to department managers to embed a strong sales and service culture across the store.
- Coached prestige beauty counter managers to enhance sales performance and align with brand strategies.
- Established a leadership presence and accountability framework that improved team cohesion and operational effectiveness.
- Developed and coached leaders through performance and succession planning to strengthen team capabilities.
Beauty Sales Manager
Farmers Trading Company
Te Rapa, Hamilton
11.2021 - 06.2023
- Managed multiple prestige cosmetic brand managers, achieving financial targets and exceeding sales forecasts.
- Create strong relationships with brand partners and stakeholders to align on commercial objectives and creating growth opportunities.
- Supported brand led initiatives with new product launches and in store events.
- Analyzed brand performance and executed targeted initiatives to enhance sales and improve customer experience.
- Led, coached, and developed team members through structured performance conversations and training.
- Supported onboarding of new Beauty Sales Managers and provided leadership coverage across multiple stores when required.
Sales Support Manager
The warehouse Group
Sylvia Park, Auckland
08.2019 - 11.2021
- Enhanced customer touchpoints to drive sales and elevate store performance.
- Led team performance through coaching, development planning, and KPI management.
- Facilitated team leadership through coaching, recruitment, and performance evaluations.
- Streamlined sales reporting processes and actively participated in leadership forums (PAR).
- Ensured operational compliance and alignment with audit and financial targets, including labor management.
- Ensured accuracy in cash handling processes and operational compliance.
Skills
- Event planning
- Campaign management & execution
- Visual merchandising
- Innovative POS application & creation
- Stakeholder Management
- Cross functional collaboration
- 3D modeling
Timeline
Store Events & Experience
The Warehouse Group
06.2024 - Current
Assistant Store Manager
Farmers Trading Company
06.2023 - 06.2024
Beauty Sales Manager
Farmers Trading Company
11.2021 - 06.2023
Sales Support Manager
The warehouse Group
08.2019 - 11.2021