Dimmini Senarathne
Auckland
Summary
Dynamic, reliable, and enthusiastic team player, with 28 years of experience in fast-paced customer communications, employee communications and brand management. Conscientious attitude, uncompromising work ethic, and strong customer management skills. Embracing the opportunity to ensure positive experiences for customers and every stakeholder.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Assistant Manager – Customer Communications /Corporate Accountant
Seylan Bank PLC
01.2022 - 10.2023
Responsible to give the leadership in organising customer communication campaigns, corporate events, internal and external communication projects from conceptualisation to completion.
Responsibilities:
- Customer Communications
- Organising Internal/external corporate events
- Planning of Product Brand Strategies & Campaigns
- Develop Annual Marketing Plans
- Digital Marketing
- Managing Teams
Assistant Manager (Category Leader of Brands)
Seylan Bank PLC
01.2020 - 12.2021
- Analyze brand positioning and consumer insights.
- Translate brand elements into plans and go-to-market strategies.
- Manage a team of marketing people working on brand initiatives.
- Lead creative development to motivate the target audience to “take action”
- Prepare Marketing Plans, Budgets, research proposals, analyse data and market trends
- Liaise with advertising agencies, internal and external stakeholders
- Media communications, public relations etc
Education
MBA - Business Administration (Level
Buckinghamshire New University, United Kingdom
Sri Lanka Institute Of Marketing (SLIM)02.2015
Skills
Personal Skills
- Experience in managing teams & Interpersonal Skills
Excellent ability to liaise and coordinate with multiple internal/external customers to manage superior service - Passion for the task and adoptability
Highly organised experienced professional
- Ability to work under pressure in a Team
With the experience in organising many marketing campaigns with the team support - Honesty & Integrity
Proven track record with the experience over 28 years - Excellent Communication Skills
With the experience of carrying out many customer engagement campaigns
Accomplishments
Community Experience
REMOVEEDIT
Designing Christmas Decorations at Seylan BankSeylan Bank PLC, Colombo 03, Sri Lanka
August, 1995 - October, 2023
This was totally a volunteer contribution towards my work place and it was not part of my job. I designed the whole front area and internal areas of the bank using lighting and Christmas decos which showed an elegancy at the bank.
Affiliations
Sri Lanka Institute of Marketing (SLIM), Sri Lanka
Certification
Chartered Institute of Marketing (CIM), Cookham Maidenhead, Berkshire, United Kingdom
October, 2010 - July, 2013
Refrees
Kenny Leon
Vice President, Canadian Construction Association, 300-250, Albert Street, Ottawa
kenny.leon@yahoo.com
+ 1(613)263-5630
Sales Administrator, Ebbett Toyota Hamilton
sanjaya@ebbett.toyota.co.nz
0220272477
Timeline
Assistant Manager – Customer Communications /Corporate Accountant
Seylan Bank PLC
01.2022 - 10.2023
Assistant Manager (Category Leader of Brands)
Seylan Bank PLC
01.2020 - 12.2021
MBA - Business Administration (Level
Buckinghamshire New University, United Kingdom
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