Hi, I’m
Dolly Sangduan
Auckland,Torbay
Summary
Strategic executive leader with over 10 years of experience in customer excellence strategy across Digital ecosystem delivering business growth, transformation, and innovative technology products for both retail and commercial sectors. Committed to empowering and developing young leaders of today.
Overview
13
years of professional experience
Work History
Insight Online Limited
GM, Business Transformation Growth & Operation
01.2022 - Current
Job overview
- Implemented practical business process solutions, working directly with stakeholders to drive customer expansion and increase revenue generation.
- Developed and implemented strategies to increase sales and profitability.
- Developed and managed tailored business growth strategies, supporting clients through design, construction and execution.
- Responsible for cashflow, employee reviews, training, schedules, and contract negotiations.
- Monitor financial performance, set budgets and control expenses to provide financial stability and long-term organisational growth.
- Increased staff retention and workplace engagement through maximising efficiencies by coaching and mentoring on management principles, company procedures and technology systems.
- Formulated policies and procedures to streamline operations.
The Warehouse Group
Digital Trade Performance Chapter Area
08.2020 - 01.2022
Job overview
- Customer excellence strategy with profitable channel growth.
- Successfully delivered Group eCommerce Project.
- Salesforce platform integration (CRM and Customer Care)
- Stay ahead of market trends and aligning with digital revenue ecosystem and customer expectations.
- Agile ways of working include prioritising product backlogs, user stories, developing acceptance criteria, creating product roadmaps and abiding by continuous test/trial framework.
- Developed and maintained robust strategic relationships and key supplier partnerships.
- Influenced supplier contract and agreement negotiations to cultivate profitable business transactions.
The Warehouse Group
Head of TWG Business EeCommerce
01.2020 - 08.2020
Job overview
- Implemented strong digital business foundation for internal customers and business partners to drive efficiencies across the commercial networks and relationships.
- Established and maintained highly effective relationships with customers and industry partners to drive growth.
- Optimised business digital platform to increase customer base, drive revenue, increase profit and grow market share.
- Implemented creative sales training techniques for new and existing staff to increase revenue and overall success.
The Warehouse Group
Senior ECommerce Lead
03.2017 - 11.2019
Job overview
- Responsible for the end-to-end customer experience across brands multichannel ecosystem.
- Delivered significant increase in channel revenue and profit growth.
- Worked closely with management teams to plan, develop and execute technical strategies aligned to company's vision.
- Played key role in the development and implementation of improvements to support and network operations.
- Worked cross-functionally with Marketing, Merchandise, Customer Service, Data and Fulfilment teams.
- Acting Product Manager with a dedicated team of experienced developers
Noel Leeming Group
ECommerce Manager
08.2015 - 03.2017
Job overview
- Optimised eCommerce fulfillment strategy to minimise costs while maximising profits and customer satisfaction.
- Incorporated eCommerce objectives across multimedia platform management.
- Customised eCommerce platforms by delivering new products, designing landing pages and integrating new vendors and apps to further enhance website UI and UX.
- Successfully delivered Brand e-SiS Digital Project
Noel leeming GroupAuckland , New Zealand
Multi Channel Specialist
05.2014 - 08.2015
Job overview
- Responsible for Digital Trade Performance.
- Responsible for effective digital communications across various platforms including search marketing, direct mail and social media channels.
- Oversaw national digital marketing program execution to drive awareness, generate demand and increase conversion.
- Created innovative concepts to maximize business marketing opportunities and convert prospects to customers.
- Liaised with agency experts affiliated with channel partners.
- Managed and participated in retail events, industry meetings, conferences and trade shows to improve brand awareness.
Stowers Containement SolutionsAuckland, New Zealand
Head of Digital and Marketing
12.2010 - 10.2013
Job overview
- Accountable for developing and delivering Digital and Marketing strategy.
- Department ownership across customer service, fulfillment and retail sales teams.
- Successfully implemented CRM platform to increase CXI and customer retention.
- Monitored and analysed market and competitor metrics to inform digital marketing strategies.
- Content marketing strategies based on business goals, existing content and chosen key performance indicators.
- Developed marketing materials for sales teams as part of lead generation strategy.
Education
Auckland University of TechnologyAuckland
Bachelor of Business from Business, Information Tech And Marketing
11.2010
Skills
- Departmental operations management (retail, commercial, and agency)
- People and team leadership
- Performance and gap analysis
- Change implementation
- Strategic planning (Digital and Marketing)
- P&L and cashflow management
- Succession planning
- Cross-functional team management
Accomplishments
- Women in leadership programme
- Guest speaker at various Digital & eCommerce networking events
- Effective change agent and influential business leader
- Being a mum
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
GM, Business Transformation Growth & Operation
Insight Online Limited
01.2022 - Current
Digital Trade Performance Chapter Area
The Warehouse Group
08.2020 - 01.2022
Head of TWG Business EeCommerce
The Warehouse Group
01.2020 - 08.2020
Senior ECommerce Lead
The Warehouse Group
03.2017 - 11.2019
ECommerce Manager
Noel Leeming Group
08.2015 - 03.2017
Multi Channel Specialist
Noel leeming Group
05.2014 - 08.2015
Head of Digital and Marketing
Stowers Containement Solutions
12.2010 - 10.2013
Auckland University of Technology
Bachelor of Business from Business, Information Tech And Marketing
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