Duncan Armour
Sydney
Summary
Seasoned Chief Marketing Officer with proven background in developing and implementing strategic marketing plans across multiple channels. Strengths include data analysis, market research, brand management, and team leadership. Have led teams to drive revenue growth, enhance brand visibility and improve customer engagement in previous roles. Committed to leveraging these skills to make significant impact on future business successes.
Experienced marketing leader with a proven track record in managing comprehensive marketing functions across multiple brands within the health industry. Oversaw teams of up to 80 professionals and call centre staff, successfully managing multi-million dollar budgets to drive revenue growth. Implemented strategic marketing initiatives that resulted in record utilisation rates and significant brand metric improvements.. Demonstrated expertise in digital marketing, brand management, and cross-functional collaboration, contributing to substantial demand and revenue growth.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Chief Marketing Officer
Abano Healthcare Group
Sydney
07.2024 - Current
- Lead the Marketing Function across ANZ for all 3 of our dental brands- Maven Dental, 1300 Smiles and Lumino the Dentists
- Responsible for a team of 18 people plus call centre staff (with growth plans in this space)
- Manage a multi million dollar marketing budget to support the generation of revenue for the business, to annual budget of $400 million
- Work with a network of suppliers across all channels- Digital (Paid and Organic), ATL media, brand, creative, affiliate, SEO/CRO, Development and Systems
- Achieved: Record utilisation in 2nd quarter of employment
Director Marketing- Australia and New Zealand
AUDIKA
Sydney
03.2023 - 06.2024
- Led the Marketing function for the Audika brand across ANZ and partnered with global on driving high level initiatives as a key country
- Responsible for a team of 14 and a call centre of 65 staff, which was grown to be a key contributor to growth
- Managed a marketing budget of $23 million, revenue targets of more than $240 million
- Worked with a network of suppliers across all channels- Digital (Paid and Organic), ATL media, brand, creative, affiliate, SEO/CRO, Development and Systems
- Achieved: Double digit demand and associated revenue growth for the Australian business
- Achieved: Significant brand metrics improvement off the back of a brand platform change and a highly successful brand campaign
Head of Growth Marketing- Asia Pacific and Brazil (Retail)
Sonova Group
Sydney
10.2021 - 02.2023
- Played a key role in the company's effort to drive and lead change in consumer marketing and associated business results for the Asia Pacific region by focusing on optimizing and refining growth strategies, strategic partnerships, marketing planning, marketing best practices, lead generation, sales funnel optimization, and improvement in marketing performance metrics.
- Led special projects with both global and local scope, and strategic partnerships for all markets within Asia Pacific.
- Achieved: Formalized marketing plans across all regions, with governance challenges, resulting in growth in all key markets, and a better sales funnel reporting mechanism.
Vice President Marketing and Omnichannel USA (Retail)
Sonova Group
Greater Chicago Area
04.2018 - 09.2021
- Lead marketing function and formulated annual marketing strategies, campaigns, and resources for USA - a clinic network of 400+ clinics and a team and call centre of more than 50 people.
- Perform regular activities to monitor and support strategic planning, development, and execution of products and operational services.
- Determine organization’s competitive and tactical guidelines by contributing in market research programs and competitor analysis
- Achieved: Increased demand levels by 15% and spent 10% less OPEX than PY as well as re-engaged a demotivated team and achieved 100% score on staff satisfaction survey.
Director of Marketing- Asia Pacific (Wholesale)
Sonova Group
Singapore
03.2016 - 03.2018
- Led the wholesale marketing function across Asia Pacific and supported nine markets in driving effective product campaigns, as well as establishing BtBtC programs to drive loyalty and market share.
- Played a vital role in assimilating global strategies and initiatives through liaison with headquarters' marketing, as well as managing the corporate brand for international adherence to standards and employment.
- Acted as a business partner for the local sales organizations, and steered profitable growth both locally and regionally.
- Involved in developing and managing the marketing communications budget and plans with APAC GCs.
- Achieved: Successfully worked with nine countries of several languages and cultures to exceed budget by 5% and 17% over the previous year.
Group Manager, Marketing- Australia (Retail)
Sonova Group
Sydney
01.2013 - 03.2016
- Held concurrent responsibilities for directing marketing operations and strategies for the company, as well as planned group marketing strategies by spearheading a team of marketing and telemarketing managers.
- Structured and handled budget flow in line with the company’s OPEX by ensuring sufficient funding plans.
- Maintained the current database, satisfied customers through professional services, and implemented digital strategies for social media, SEM, SEO, and website development.
- Sustained professional relationships with external suppliers, including printers, creative agencies, and PR agencies.
- Achieved: Increased revenue from $12M to $30M in 5 years by expanding market share and establishing alliance initiatives.
Education
Master of Business Administration - Management/Marketing
University of South Australia
01.2013
Bachelor of Management - Marketing
University of South Australia
01.2007
Skills
- Marketing Strategy
- Marketing strategy
- Budget management
- Brand management
- Digital marketing
- Team leadership
- Data analysis
- Stakeholder engagement
- Cross-functional collaboration
- Sales funnel optimization
- Strategic planning
- Brand awareness
- Business development
- Web analytics
- Motivational and inspirational
- Talent acquisition
- Strategic marketing
- Vendor management
- Online advertising
- E-commerce strategies
- Partnership management
- Public relations
- Portfolio growth
- Decision-making
- Integrated marketing
- Contract negotiation
- Revenue generation
- Social media marketing
- Senior management mentoring
- Marketing
- Direct Marketing
Websites
Certification
Certificate 3 and 4 in Fitness
Personal Information
Title: CMO, MBA, Marketing
Affiliations
- Volunteer at Wayside Chapel since 2022
- Volunteer at ACON since 2013
- Qualified Fitness Instructor with a Certificate 3 and 4 in Fitness
Timeline
Chief Marketing Officer
Abano Healthcare Group
07.2024 - Current
Director Marketing- Australia and New Zealand
AUDIKA
03.2023 - 06.2024
Head of Growth Marketing- Asia Pacific and Brazil (Retail)
Sonova Group
10.2021 - 02.2023
Vice President Marketing and Omnichannel USA (Retail)
Sonova Group
04.2018 - 09.2021
Director of Marketing- Asia Pacific (Wholesale)
Sonova Group
03.2016 - 03.2018
Group Manager, Marketing- Australia (Retail)
Sonova Group
01.2013 - 03.2016
Master of Business Administration - Management/Marketing
University of South Australia
Bachelor of Management - Marketing
University of South Australia
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