Duncan Collins
Auckland,AUK
Summary
As Head Senior Digital Director, I proudly contribute to the success of my organization as a member of the senior leadership team. Over the course of my career, I have consistently delivered award-winning work, showcasing my dedication to excellence in the digital landscape. My expertise lies in not only conceptualizing and implementing cutting-edge digital strategies but also in leading and managing high-performing teams. I thrive in dynamic environments, steering my teams toward success through collaboration, innovation, and a results-driven approach. My leadership style is characterized by a keen understanding of industry trends, a passion for creative solutions, and a commitment to achieving measurable outcomes. I have had the privilege of working with massive clients, navigating complex challenges, and successfully executing digital campaigns that have resonated with audiences in multiple countries. My experience extends to handling substantial budgets, where I have demonstrated a strategic and disciplined approach to ensure optimal utilization and maximum impact. In an ever-evolving digital landscape, I find it so important to keep enhancing my skills to drive digital transformation, brand visibility, and performance-driven outcomes. My commitment to excellence, coupled with a passion for innovation, defines my approach to every project I undertake. I am excited about the possibilities that lie ahead in the digital realm and am eager to continue making a significant impact on both my team and the clients I serve.
Overview
16
16
years of professional experience
Work History
Senior Digital Director
Mindshare
09.2021 - Current
- As the Senior Digital Director, I am at the forefront of crafting and implementing comprehensive digital strategies for organizations. This role involved a deep understanding of the digital landscape, market trends, and audience behavior.
- My role also means that I am constantly analyzing data, identifying new and exciting media opportunities, and designing innovative approaches to maximize the online presence and engagement for my clients and their brands.
- Responsibilities include formulating overarching digital plans, overseeing their execution, and continuously evaluating their effectiveness.
- As a Senior Digital Director, cross-functional collaboration, aligning digital initiatives with overall business objectives and motivating/inspiring my team are also skills I am proud to own
- My role requires me to have a keen eye for emerging technologies, a strategic mindset, and the ability to adapt strategies to dynamic market conditions.
- Worked cross-functionally with various departments on projects.
- Designed and implemented digital, web and social strategies to align with client business goals.
- Increased digital engagement by implementing innovative social media campaigns and content strategies.
- Implemented robust reporting procedures to track KPIs effectively, facilitating informed decision-making across departments.
- Maximized return on ad spend through strategic budget allocation across multiple platforms and audience segments.
- Streamlined internal workflows with the adoption of project management tools, resulting in increased team efficiency.
- Managed relationships with external partners, securing valuable resources and expertise for digital projects.
Senior Digital Strategist
Standard Bank
01.2021 - 11.2021
- Measured and evaluated brand digital performance to present weekly findings to management.
- Analyzed website data such as traffic, interactions, conversions and goals to find areas of improvement.
- Strengthened brand communication with in-depth analyses of competitors, market and economic changes.
- Monitored online trends, conversations and innovations to optimize strategies.
- Leveraged advanced analytics tools to track progress towards goals, making strategic adjustments as needed to maintain momentum toward success.
- Designed innovative social media campaigns, increasing brand visibility and customer engagement for multiple clients.
- Ensured consistent branding across all digital channels by developing comprehensive style guides and maintaining strict adherence throughout project lifecycles.
- Managed cross-functional teams to successfully execute multi-channel digital marketing projects on time and within budget.
Lead Digital Strategist
Mindshare
04.2017 - 01.2021
Digital Media Strategist
Just Perfect
11.2016 - 04.2017
- I am the Digital Media Strategist, responsible for creating, implementing and managing digital strategies for a wide range of clients.
Media, Digital & Marketing Strategist
Student Village
07.2013 - 10.2016
- My role is to create, conceptualize, present and implement marketing strategies for a number of brands and companies
- As part of my responsibilities, I contribute to quantitative and qualitative market research
- I work with and consult partner to prepare short and long-term plans to ensure adaption of identified strategies and evaluate implications of those strategies
- Within this position the concepts are ranges from digital, to out of the box and also include career development and recruitment strategies.
Sales & Content Manager Head of Innovation
Student Village
01.2012 - 01.2013
- I am responsible for creating and setting up new and innovative project for the Student Market
- I am also responsible for sales within youth marketing and graduate development
Marketing Specialist & Graduate Recruitment Specialist
Student Village
01.2008 - 01.2010
- Creating concepts and strategies for brands and companies.
Journalist
Grocotts
01.2009 - 12.2009
Education
Bachelor of Journalism And Media Studies - Journalism, Media Studies, Philosophy
Rhodes University
South Africa01.2011
Matric -
King Edward VII School
South Africa01.2005
Skills
- Social Media Marketing
- Digital Marketing
- Market Research
- Internet of Things
- Paid Search Campaigns
- E-commerce management
- Conversion Rate Optimization
- Gamification Strategies
- Digital Strategy Development
- Marketing and Advertising
- Online Advertising
Awards
- Suntory - 2018 MMA Smarties South Africa - Gold Award - Cross Mobile Integration, 11/2018
- Suntory - 2018 MMA Smarties South Africa - Gold Award - Location Based, 11/2018
- Suntory - 2018 MMA Smarties South Africa - Bronze Award - Innovation, 11/2018
- Suntory - Assegai Award: Mobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites) - Bronze, 11/2018
- Suntory - Assegai Award: Online Campaigns: banners, micro sites, remarketing and other online campaigns - Leader, 11/2018
- Suntory - Assegai Award: Integrated Direct Marketing Campaigns - Silver, 11/2018
- Suntory - Assegai Award: Innovative Solutions- Bronze, 11/2018
- KFC -2019 MMA Smarties EMEA -Silver Award - Brand Awareness, 11/2019
- KFC -2019 MMA Smarties EMEA - Bronze Award - Product/Services Launch, 11/2019
- KFC -2019 MMA Smarties South Africa -Silver Award - Cross Media, 11/2019
- KFC -2019 MMA Smarties South Africa -Bronze Award - Cross Media, 11/2019
- KFC -2019 MMA Smarties South Africa -Bronze Award - Brand Awareness, 11/2019
- KFC -2019 MMA Smarties South Africa -Bronze Award - Product/Services Launch, 11/2019
Timeline
Senior Digital Director
Mindshare
09.2021 - Current
Senior Digital Strategist
Standard Bank
01.2021 - 11.2021
Lead Digital Strategist
Mindshare
04.2017 - 01.2021
Digital Media Strategist
Just Perfect
11.2016 - 04.2017
Media, Digital & Marketing Strategist
Student Village
07.2013 - 10.2016
Sales & Content Manager Head of Innovation
Student Village
01.2012 - 01.2013
Journalist
Grocotts
01.2009 - 12.2009
Marketing Specialist & Graduate Recruitment Specialist
Student Village
01.2008 - 01.2010
Bachelor of Journalism And Media Studies - Journalism, Media Studies, Philosophy
Rhodes University
Matric -
King Edward VII School
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